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An introduction to the field of radio production. Structured to provide a balanced mix of techniques and theory, along with step-by-step instruction in hands-on production techniques.
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
Offering the most comprehensive, up-to-date coverage available, MODERN RADIO AND AUDIO PRODUCTION: PROGRAMMING AND PERFORMANCE, 10e combines the latest trends and technologies with explanations of traditional equipment and practices. The authors' clear writing style, excellent descriptions and explanations, and attention to detail make the text extremely reader friendly. In addition to new examples, illustrations, and photos throughout, the text's three all-new chapters focus on writing, ethics, and mobile radio. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Production Programming Performance International Edition.
Modern Radio is the ultimate guide to the world of radio broadcasting. Starting with the basics of what radio is and how it works, Tyler takes the reader on a comprehensive tour of the entire industry, from programming and production to advertising and marketing. Whether you're a radio enthusiast, a student of broadcasting, or somebody looking to break into the industry, Modern Radio is the essential reference guide that you need. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The opening decades of the twentieth century witnessed a profound transformation in the history of modern sound media, with workers in U.S. film, radio, and record industries developing pioneering production methods and performance styles tailored to emerging technologies of electric sound reproduction that would redefine dominant forms and experiences of popular audio entertainment. Focusing on broadcasting's initial expansion during the 1920s, Making Radio explores the forms of creative labor pursued for the medium in the period prior to the better-known network era, assessing their role in shaping radio's identity and identifying affinities with parallel practices pursued for conversion-era film and phonography. Tracing programming forms adopted by early radio writers and programmers, production techniques developed by studio engineers, and performance styles cultivated by on-air talent, it shows how radio workers negotiated a series of broader industrial and cultural pressures to establish best practices for their medium that reshaped popular forms of music, drama, and public oratory and laid the foundation for a new era of electric sound entertainment.