Modeling the Structure of the Buying Center: Some Empirical Results Gary L. Lilien Published: 1981 Total Pages: 72 Get eBook
Script Development and Validation in Industrial Buyer-seller Contexts Thomas W. Leigh Published: 1985 Total Pages: 38 Get eBook
A Script Theoretic Analysis of Consumer Decision Making Arno J. Rethans Published: 1982 Total Pages: 10 Get eBook
Exploring the Structural Characteristics of Consumers' Knowledge Beth Walker Published: 1986 Total Pages: 30 Get eBook
