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Résumé : Including case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more, this timely book presents an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. --
Beth Simmons demonstrates through a combination of statistical analysis and case studies that the ratification of treaties generally leads to better human rights practices. She argues that international human rights law should get more practical and rhetorical support from the international community as a supplement to broader efforts to address conflict, development, and democratization.
Mobilizing Islam explores how and why Islamic groups succeeded in galvanizing educated youth into politics under the shadow of Egypt's authoritarian state, offering important and surprising answers to a series of pressing questions. Under what conditions does mobilization by opposition groups become possible in authoritarian settings? Why did Islamist groups have more success attracting recruits and overcoming governmental restraints than their secular rivals? And finally, how can Islamist mobilization contribute to broader and more enduring forms of political change throughout the Muslim world? Moving beyond the simplistic accounts of "Islamic fundamentalism" offered by much of the Western media, Mobilizing Islam offers a balanced and persuasive explanation of the Islamic movement's dramatic growth in the world's largest Arab state.
Examining three interconnected case studies, Tamar Carroll powerfully demonstrates the ability of grassroots community activism to bridge racial and cultural differences and effect social change. Drawing on a rich array of oral histories, archival records, newspapers, films, and photographs from post–World War II New York City, Carroll shows how poor people transformed the antipoverty organization Mobilization for Youth and shaped the subsequent War on Poverty. Highlighting the little-known National Congress of Neighborhood Women, she reveals the significant participation of working-class white ethnic women and women of color in New York City's feminist activism. Finally, Carroll traces the partnership between the AIDS Coalition to Unleash Power (ACT UP) and Women's Health Action Mobilization (WHAM!), showing how gay men and feminists collaborated to create a supportive community for those affected by the AIDS epidemic, to improve health care, and to oppose homophobia and misogyny during the culture wars of the 1980s and 1990s. Carroll contends that social policies that encourage the political mobilization of marginalized groups and foster coalitions across identity differences are the most effective means of solving social problems and realizing democracy.
Mobilizing for Democracy is an in-depth study into how ordinary citizens and their organizations mobilize to deepen democracy. Featuring a collection of new empirical case studies from Angola, Bangladesh, Brazil, India, Kenya, Nigeria and South Africa, this important new book illustrates how forms of political mobilization, such as protests, social participation, activism, litigation and lobbying, engage with the formal institutions of representative democracy in ways that are core to the development of democratic politics. No other volume has brought together examples from such a broad Southern spectrum and covering such a diversity of actors: rural and urban dwellers, transnational activists, religious groups, politicians and social leaders. The cases illuminate the crucial contribution that citizen mobilization makes to democratization and the building of state institutions, and reflect the uneasy relationship between citizens and the institutions that are designed to foster their political participation.
Which get out the vote efforts actually succeed in ethnoracial communities, and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others do not. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, the authors present a new theoretical frame: the social cognition model of voting, based on an individual's sense of civic identity, for understanding get out the vote effectiveness. Their book serves as a guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
List of Tables and Figures Introduction 1. Elite Opinion Theory and Activated Mass Opinion 2. Black Insurgency and the Dynamics of Mass Opinion 3. The Sovereign Status of Survey Data 4. Constituency Mail as Public Opinion 5. The Racial, Regional, and Organizational Bases of Mass Activation 6. Contested Meanings and Movement Agency 7. Two Nations, Separate Grooves Appendix One: Question Wording, Scales, and Coding of Variables in Survey Analysis Appendix Two: Bibliographic Sources for Racial Attitude Items, 1937-1965 Appendix Three: Sampling and Coding of Constituency Mail Appendix Four: Typology of Interpretive Frames Notes References Acknowledgments Index.
With every passing year, more and more people learn that they or their young or unborn child carries a genetic mutation. But what does this mean for the way we understand a person? Today, genetic mutations are being used to diagnose novel conditions like the XYY, Fragile X, NGLY1 mutation, and 22q11.2 Deletion syndromes, carving out rich new categories of human disease and difference. Daniel Navon calls this form of categorization “genomic designation,” and in Mobilizing Mutations he shows how mutations, and the social factors that surround them, are reshaping human classification. Drawing on a wealth of fieldwork and historical material, Navon presents a sociological account of the ways genetic mutations have been mobilized and transformed in the sixty years since it became possible to see abnormal human genomes, providing a new vista onto the myriad ways contemporary genetic testing can transform people’s lives. Taking us inside these shifting worlds of research and advocacy over the last half century, Navon reveals the ways in which knowledge about genetic mutations can redefine what it means to be ill, different, and ultimately, human.
Accelerating Movements As record numbers of people around the world respond to Christ, a need for community, structure, and leadership is emerging. Disciple-making and church planting must extend to the most remote areas of every people group and nation to assist individuals as they come to Christ. Lasting movements build on specific traits and strategies in both teams and leadership, including divine passion that lasts beyond whims and hardships. Murray Moerman provides realistic expectations of what it takes to facilitate a movement and how to gain the support of various partners needed for long-term success, resulting in whole-nation church planting saturation. Based on years of research, Mobilizing Movements contains both practical and spiritual elements. You will find insights and models from several continents for macro (whole nation) strategies and micro (personal) disciple-making. Features include: Key components of healthy movements Nine accelerants for movements Analysis of seven challenging contexts in which movements can still flourish Practical strategies scalable to your capacity and context Writing for novices as well as practitioners, Moerman casts a vision for completing the Great Commission and invites us to mobilize movements.