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Recent advancements in mobile device technologies are revolutionizing how we socialize, interact, and connect. By connecting the virtual community with the local environment, mobile social networks (MSNs) create the opportunity for a multitude of new personalized services for mobile users. Along with that comes the need for new paradigms, mechanisms, and techniques with the capacity to autonomously manage their functioning and evolution. Currently, most books about mobile networks focus mainly on the technical point of view. Mobile Social Networking and Computing: A Multidisciplinary Integrated Perspective not only addresses the theoretical aspects of MSN and computing, but also introduces and categorizes existing applications. It supplies a multidisciplinary perspective that considers the technology, economics, social sciences, and psychology behind MSNs. In addition to fundamental theory, the book investigates the practical issues in MSN, including characteristics, inner structural relationship, incentive mechanisms, resource allocating, information diffusion, search, ranking, privacy, trust, and reputation. Introducing recently developed technologies, modes, and models, the book provides two distinct (but related) viewpoints about MSN applications: socially inspired networking technology and networking technology that uses recent advancements to enhance quality of life. The text illustrates the interaction between the macrolevel structure and the local rational behaviors (microlevel) in MSN. It summarizes currently available MSN development platforms, including Android and iOS, and introduces and categorizes existing applications related to MSN and computing. Both location-based service (LBS) and mobile social networks in proximity (MSNPs) are presented in a comprehensive manner. Highlighting key research opportunities, this much-needed reference outlines incentive mechanisms inspired by classical economics, behavioral economics, and social psychology, and, perhaps for the first time, it presents a summary of the economic and business models of MSNs.
Uncovers the growing and expanding phenomenon of human behavior, social constructs, and communication in online environments.
The use of contextually aware, pervasive, distributed computing, and sensor networks to bridge the gap between the physical and online worlds is the basis of mobile social networking. This book shows how applications can be built to provide mobile social networking, the research issues that need to be solved to enable this vision, and how mobile social networking can be used to provide computational intelligence that will improve daily life. With contributions from the fields of sociology, computer science, human-computer interaction and design, this book demonstrates how mobile social networks can be inferred from users' physical interactions both with the environment and with others, as well as how users behave around them and how their behavior differs on mobile vs. traditional online social networks.
Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creates Market Opportunities Cloud computing technology, mobile devices and social networking will merge to become an even more powerful force that will grow into the biggest commercial platform for many years to come. Many corporations have started embracing mobile marketing and social media to help them to connect to customers and increase their business profits. This book explores different options for using mobile social media for business development ranging from business to consumer, consumer to consumer and business to business conversation models. It shows you the many social media tools and platforms you can use in your social media marketing strategy. It answers key question in each type of social media marketing strategy to help you plan and execute a successful social media marketing campaign. In this book, you will discover - How companies are leveraging on smartphones and tablets to tap their social network power. - Types of social media marketing tools and their usage - How to integrate various mobile and social networking tools into your marketing plans - How the Chinese mobile social landscape works and strategies to engage the Chinese consumer.
This book focuses on three emerging research topics in mobile social networks (MSNs): privacy-preserving profile matching (PPM) protocols, privacy-preserving cooperative data forwarding (PDF) protocols, and trustworthy service evaluation (TSE) systems. The PPM helps two users compare their personal profiles without disclosing the profiles. The PDF helps users forward data to their friends via multiple cooperative relay peers while preserving their identity and location privacy. The TSE enables users to locally share service reviews on the vendors such that users receive more valuable information about the services not only from vendors but also from their trusted social friends. The authors address both theoretic and practical aspects of these topics by introducing the system model, reviewing the related works, and presenting the solutions. Security and Privacy for Mobile Social Networks further provides the security analysis and the performance evaluation based on real-trace simulations. It also summarizes the future research directions for this rapidly growing area of research. The book will be valuable for researchers and practitioners who work with mobile social networks, communication platforms, wireless communication techniques, and internet applications. "Suitable for any type of reader as an introduction to the topic... The chapters are well motivated and presented... It is recommended for researchers." -ACM Computing Reviews, 21 July 2014
This book examines how today's technology, as it includes smartphones, computers, and the internet, shapes our physical health, cognitive and psychological development, and interactions with one another and the world around us. Technology has become a ubiquitous part of modern life, but its impact on our physical, psychological, and social health and development runs just as deep as does our dependence upon it. How is the development of babies' brains affected by their playing with their parents' smartphones and tablets? How have computers altered the way we process and learn information? How have texting and social networking sites such as Facebook changed the way in which we interact with others? Can online dating lead to meaningful real-world relationships? From Smartphones to Social Media investigates these questions and many complex issues related to technology. Readers will discover what researchers know about how the use of technology affects us through accessibly written, thematic chapters. The main text is complemented by a collection of case studies and interviews with a variety of experts, providing insight into how technology's positive and negative effects manifest in our everyday lives and what we can do to mediate the negative ones.
Explore the potential of mobile P2P networks Mobile Peer to Peer (P2P): A Tutorial Guide discusses the potential of wireless communication among mobile devices forming mobile peer to peer networks. This book provides the basic programming skills required to set up wireless communication links between mobile devices, offering a guide to the development process of mobile peer to peer networks. Divided into three sections, Part I briefly introduces the basics of wireless technologies, mobile architectures, and communication protocols. Detailed descriptions of Bluetooth, IEEE802.11, and cellular communication link are given and applied to potential communication architectures. Part II focuses on programming for individual wireless technologies, and gives an understanding of the programming environment for individual wireless technologies. In addition, Part III provides advanced examples for mobile peer to peer networks. Introduces the basics of short-range/wireless technologies (such as Bluetooth and IEEE 802.11 Wireless LAN), mobile architectures, and communication protocols Explains the basic programming environment and the basic wireless communication technologies such as Bluetooth, WiFi (IEEE802.11), and cellular communication examples Discusses the advancements in meshed networks, mobile social networks and cooperative networks Provides detailed examples of mobile peer to peer communication including, social mobile networking, cooperative wireless networking, network coding, and mobile gaming Includes an accompanying website containing programming examples as source code Mobile Peer to Peer (P2P): A Tutorial Guideis an invaluable reference for advanced students on wireless/mobile communications courses, and researchers in various areas of mobile communications (mashups, social mobile networks, network coding, etc.) Undergraduate students and practitioners wishing to learn how to build mobile peer to peer networks will also find this book of interest.
This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 43 contributions included in the SCSM 2016 proceedings were organized in the following topical sections: designing and developing social media; users behaviour in social media; social media, policy, politics and engagement; social network analysis; social media in learning and collaboration; and enterprise social media.
Social networking is a concept that has existed for a long time; however, with the explosion of the Internet, social networking has become a tool for people to connect and communicate in ways that were impossible in the past. The recent development of Web 2.0 has provided many new applications, such as Myspace, Facebook, and LinkedIn. The purpose of Handbook of Social Network Technologies and Applications is to provide comprehensive guidelines on the current and future trends in social network technologies and applications in the field of Web-based Social Networks. This handbook includes contributions from world experts in the field of social networks from both academia and private industry. A number of crucial topics are covered including Web and software technologies and communication technologies for social networks. Web-mining techniques, visualization techniques, intelligent social networks, Semantic Web, and many other topics are covered. Standards for social networks, case studies, and a variety of applications are covered as well.
Social Media Mining and Social Network Analysis: Emerging Research highlights the advancements made in social network analysis and social web mining and its influence in the fields of computer science, information systems, sociology, organization science discipline and much more. This collection of perspectives on developmental practice is useful for industrial practitioners as well as researchers and scholars.