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Perfect gift idea for kids, girls, boys, teens, tweens, and adults who love writing Blank Notebooks Are Perfect For: Stocking Stuffers & Gift Baskets Graduation & End of School Year Gifts Teacher Gifts Art Classes School Projects Diaries Gifts For Writers Summer Travel & much much more... What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain.
In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Based on the popular football commentary on the e-zine "Slate", this is a collection of haikus, Zen poetry, historical allusions, and other conceits Easterbrook uses to creates fresh commentary on the philosophy of the game. 50 illustrations.
Perfect gift idea for kids, girls, boys, teens, tweens, and adults who love writing Blank Notebooks Are Perfect For: Stocking Stuffers & Gift Baskets Graduation & End of School Year Gifts Teacher Gifts Art Classes School Projects Diaries Gifts For Writers Summer Travel & much much more... What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain.
Jack Olsen’s blunt depiction of the shameful treatment of black athletes in the 1960’s. A view of the sport most Americans refused to see during a time of complacency and pervasive racial crisis in America. Black collegiate athletes were often dehumanized, exploited and discarded. Recruited for their skill then lionized on the field and ostracized on campus. The world of professional sports offered black athlete’s opportunity but not equality. Positions that carry authority and responsibility were typically labeled “white only”. Olsen interviewed sociologists, black community leaders, coaches, AD’s and numerous athletes. This ground-breaking and controversial report sparked nationwide reforms when it was covered in a five-part series published by Sports Illustrated in 1968.
Long-time radio personality Lynn Woolley introduces you to the laughs and times of Texas radio in its heyday. A mixture of humor, wit, and nostalgia, this book follows the career of Woolley from the smallest station in a small market to the largest radio newsroom in Texas, and back again.
Perfect gift idea for kids, girls, boys, teens, tweens, and adults who love writing Blank Notebooks Are Perfect For: Stocking Stuffers & Gift Baskets Graduation & End of School Year Gifts Teacher Gifts Art Classes School Projects Diaries Gifts For Writers Summer Travel & much much more... What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain.
Quick Smart English is a radical, rapid, revision course in English language communication for students at Advanced level (Common European Framework B2-C1). QSE has a strong functional, grammatical and lexical framework. QSE provides extensive practice of all four language learning skills, particularly speaking, aided by Language banks on the fold-out cover flaps. QSE is officially recognised as valuable preparation for the GESE and ISE examinations of Trinity College, London and includes extensive Trinity examination practice activities. QSE is based on stimulating and controversial topics to promote real discussion in class about subjects that really matter to students. It includes a unit-by-unit Glossary. QSE uses task-based learning activities including Conversations and Topic Presentations plus a wide range of pair and group exercises using Role play cards. QSE includes cross-curricular, Content and Language Integrated Learning (CLIL) themes, such as science, economics and law in English. QSE texts are drawn from a wide range of English-speaking world sources, from reportage to fiction, and include authentic Extended reading sections. QSE Workbook comes included in the Student's Book. QSE 'watch and listen' DVD consists of 20 units of audio and visual material - 6 videos and 14 audios, plus PDF files for transcripts. QSE Teacher's Guide includes photcopiable exam practice materials.
Perfect gift idea for kids, girls, boys, teens, tweens, and adults who love writing Blank Notebooks Are Perfect For: Stocking Stuffers & Gift Baskets Graduation & End of School Year Gifts Teacher Gifts Art Classes School Projects Diaries Gifts For Writers Summer Travel & much much more... What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain.