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"Minimalist Marketing is loaded with solid research and easily digested ideas. Joe gives us a vocabulary and a system to get traction in our marketing." - Jack Allen, PhD, author of The Mindset for Success "As soon as I started reading Minimalist Marketing, I had a hard time putting it down." - Ashley Brooks, PhD, owner of Restoration Counseling "This book should be the go-to guide for anyone wanting to get ahead of the curve when it comes to engaging your customer." - Josh Taylor, Assistant Vice President of Marketing, University of Mobile "If you are struggling to get your message in front of your audience, Minimalist Marketing is the answer." - Francis Jones, owner of KHJ Consulting In Minimalist Marketing, you will learn: The four strategies successful nonprofits and entrepreneurs use to compete against brands with much larger marketing budgets Why the best marketing can (and often should) be a small line item in your budget How to pair the right tools with the right strategies so that you do not spend all of your time experimenting and guessing Minimalist Marketing is the entrepreneur and nonprofit's guide to marketing that works.
Are you a solopreneur overwhelmed by endless tasks and the pressure to do it all? Embrace the power of minimalism to achieve greater focus, productivity, and success. This practical guide will show you how to declutter your workspace, streamline your services, attract your ideal clients, and create a sustainable business aligned with your values.
There is no need to feel stressed or overwhelmed by the holiday season. Author Meg Nordmann will guide you through the mindset changes and practical strategies needed to slow down, save money and have a more intentional holiday this year.
The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today’s marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value–creating and capturing it–drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.
“Pay attention.”—Jason Fried A revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere. Packed with hard-won, battle-tested lessons from Lavingia’s own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how to: • start then learn • build a community, then solve a problem for them • charge for something even before you’ve built anything • avoid running out of money and, more importantly, energy • run a tight ship amid the rise of the gig economy and remote work • own a business without it owning you back. The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. This is essential knowledge for every founder aspiring to build a business worth building.
Brand packaging is a noisy realm, but Minimalist Packaging: Enhancing Creative Concepts cuts through the noise by delving into minimalist yet visually effective and information-rich strategies that enhance products in subtle and sophisticated ways.
'Pay attention' - Jason Fried, founder and CEO of Basecamp, bestselling author of ReWork A revolutionary roadmap for building startups that go the distance Cracks are forming in the myth of the VC-funded, IPO-driven billion-dollar company. They're unprofitable, unethical and unsustainable - so why bother chasing unicorns? The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. Packed with hard-won, battle-tested lessons from Lavingia's own journey of building Gumroad, The Minimalist Entrepreneur teaches founders how to start from anywhere to build any kind of software-enabled business. You will learn how to: resist investments that set you up to fail; run a tight ship amid the rise of the gig economy and remote work; develop and release products without failing fast or often; get to profitability and stay there. The Minimalist Entrepreneur offers essential knowledge for every founder aspiring to build a business worth building.
Minimalism is the thing that gets us past the things so we can make room for life's most important things—which actually aren't things at all. At age 30, best friends Joshua Fields Millburn & Ryan Nicodemus walked away from their six-figure corporate careers, jettisoned most of their material possessions, and started focusing on what's truly important. In their debut book, Joshua & Ryan, authors of the popular website The Minimalists, explore their troubled pasts and descent into depression. Though they had achieved the American Dream, they worked ridiculous hours, wastefully spent money, and lived paycheck to paycheck. Instead of discovering their passions, they pacified themselves with ephemeral indulgences—which only led to more debt, depression, and discontent. After a pair of life-changing events, Joshua & Ryan discovered minimalism, allowing them to eliminate their excess material things so they could focus on life's most important "things": health, relationships, passion, growth, and contribution.
Children add joy, purpose, and meaning to our lives. They provide optimism, hope, and love. They bring smiles, laughter, and energy into our homes. They also add clutter. As parents, balancing life and managing clutter may appear impossible—or at the very least, never-ending. But what if there was a better way to live? Clutterfree with Kids offers a new perspective and fresh approach to overcoming clutter. With helpful insights, the book serves as a valuable resource for parents. Through practical application and inspirational stories, Clutterfree with Kids invites us to change our thinking, discover new habits, and free our homes. It invites us to reevaluate our lives. And it just may inspire you to live the life you’ve been searching for all along.
Minimalism is an action- and task-oriented approach to instruction and documentation that emphasizes the importance of realistic activities and experiences for effective learning and information seeking. Since 1990, when the approach was defined in John Carroll's The Nurnberg Funnel, much work has been done to apply, refine, and broaden the minimalist approach to technical communication. This volume presents fourteen major contributions to the current theory and practice of minimalism.Contributors evaluate the development of minimalism up to now, analyze the acceptance of minimalism by the mainstream technical communications community, report on specific innovations and investigations, and discuss future challenges and directions. The book also includes an appendix containing a bibliography of published research and development work on minimalism since 1990. Contributors Tricia Anson, R. John Brockmann, John M. Carroll, Steve Draper, David K. Farkas, JoAnn T. Hackos, Robert R. Johnson, Greg Kearsley, Barbara Mirel, Janice (Ginny) Redish, Stephanie Rosenbaum, Karl L. Smart, Hans van der Meij. Published in association with the Society for Technical Communication.