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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Packed with detailed, full-color illustrations and live surgery images, the Association of Surgical Technologists' SURGICAL TECHNOLOGY FOR THE SURGICAL TECHNOLOGIST: A POSITIVE CARE APPROACH, 6th EDITION, delivers the most up-to-date and comprehensive coverage of over 200 essential surgical procedures. It includes essential topics such as surgical asepsis, the surgical patient, technological concepts, all-hazards preparation, perioperative case management, equipment and supplies, postoperative considerations and more. "Surgical Technique Reminders� offer practical insight from CSTs in the field, and learning resources help you maximize your course success. The "A Positive Care" memory tool, real-life case studies with critical thinking questions, and the powerful digital learning solution, MindTap, all help prepare you for real-world practice. It is the ultimate resource for helping you anticipate the patient's and surgeon's needs before, during and after a surgical procedure.
Discover the latest trends, developments and technology in information security with Whitman/Mattord's market-leading PRINCIPLES OF INFORMATION SECURITY, 7th Edition. Designed specifically to meet the needs of information systems students like you, this edition's balanced focus addresses all aspects of information security, rather than simply offering a technical control perspective. This overview explores important terms and examines what is needed to manage an effective information security program. A new module details incident response and detection strategies. In addition, current, relevant updates highlight the latest practices in security operations as well as legislative issues, information management toolsets, digital forensics and the most recent policies and guidelines that correspond to federal and international standards. MindTap digital resources offer interactive content to further strength your success as a business decision-maker.
INTRODUCTION TO SPORTS MEDICINE & ATHLETIC TRAINING 2E is designed for individuals interested in athletics and the medical needs of athletes. It is the first full-concept book around which an entire course can be created. This book covers sports medicine, athletic training and anatomy and physiology in an easy to understand format that allows the reader to grasp functional concepts of the human body and then apply this knowledge to sports medicine and athletic training. Comprehensive chapters on nutrition, sports psychology, kinesiology and therapeutic modalities are included. Instructors will appreciate both the depth of the material covered in this unique book and the ease in which it is presented. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyse and solve real-world business problems.
"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.
In todaya s fast-paced business environment, communicating effectively with multiple audiences is more essentiala and more challenginga than ever. BCOM Asia Pacific edition is specifically aimed at business students studying communication skills in a business degree. The blended learning BCOM package of text and online resources combine a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business. To help students translate communication theory into applied best practices BCOM has an abundance of model documents and local and global examples. A new approach to learning the principles of business communication, BCOM is the Asiaa Pacific edition of a proven and innovative blended learning solution. This being a concise and complete text alongside a suite of online learning activities that will ensure student success in business communication.
A History of Modern Psychology, 3rd Edition discusses the development and decline of schools of thought in modern psychology. The book presents the continuing refinement of the tools, techniques, and methods of psychology in order to achieve increased precision and objectivity. Chapters focus on relevant topics such as the role of history in understanding the diversity and divisiveness of contemporary psychology; the impact of physics on the cognitive revolution and humanistic psychology; the influence of mechanism on Descartes's thinking; and the evolution of the third force, humanistic psychology. Undergraduate students of psychology and related fields will find the book invaluable in their pursuit of knowledge.