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"What concepts are behind the creation of cartoons and the ability to seemingly make a dot on a page disappear? Readers will learn the answers through the ten hands-on activities featured in this . . . title. Each optical illusion is broken down using step-by-step instructions paired with . . . illustrations. Accessible text reveals the . . . scientific ideas behind each activity, such as the principles of human vision, perception, and light"--Provided by publisher.
Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain: • Why a company would spend billions to launch a product that its own analysts know will fail • How a police officer could run right past a brutal assault without seeing it • Why award-winning movies are full of editing mistakes • What criminals have in common with chess masters • Why measles and other childhood diseases are making a comeback • Why money managers could learn a lot from weather forecasters Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement. The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.
An experimental approach to the study and teaching of color is comprised of exercises in seeing color action and feeling color relatedness before arriving at color theory.
Mauk, mischievous apprentice to the master architect, must not draw on the plans for the new Palazzo. But by turning the plans a bit each day, he finds a way to alter them, turning the master’s creation onto its head! Discover what mystery and excitement a small change of perspective has brought to the Palazzo. In this M.C. Escher-inspired masterpiece, D.B. Johnson pushes the picture book form to new extremes. With its continuous narrative and illustrations that can viewed upside down, readers can turn the book over on page thirty two and read all the way back to page one. Enter the Palazzo Inverso...and see if you can find your way out.
Rings of seahorses seem to rotate and butterflies seems to transform into warriors right on the page. Astonishing creations of visual trickery by masters of the art, such as Escher, Dali, and Archimbolo make this breathtaking collection the definitive book of optical illusions. Includes an illuminating Foreword by the Pulitzer Prize-winning author Hofstadter.
Exciting new theories in neuroscience, psychology, and artificial intelligence are revealing minds like ours as predictive minds, forever trying to guess the incoming streams of sensory stimulation before they arrive. In this up-to-the-minute treatment, philosopher and cognitive scientist Andy Clark explores new ways of thinking about perception, action, and the embodied mind.
A companion book to the National Geographic TV series uses brain teasers and optical illusions to shed light on the workings of the human brain.
Virginia Off the Beaten Path features the things travelers and locals want to see and experience––if only they knew about them. From the best in local dining to quirky cultural tidbits to hidden attractions, unique finds, and unusual locales, Virginia Off the Beaten Path takes the reader down the road less traveled and reveals a side of Virginia that other guidebooks just don't offer.
Explore the secrets behind more than 30 of the world's most amazing visual puzzles, tricks, and illusions, and then learn how to make your own with this brand-new title in DK's popular Optical Illusions series. Much more than your average puzzle book, Optical Illusions 2 takes things to the next level, turning these mind-benders into exciting interactive and 3-D games with flaps, tabs, and pullouts, and putting logic and reasoning skills to the test for endless entertainment. You can even explore the science behind illusions and find out exactly how they boggle your brain and fool your eyes. Then, when you're ready to amaze others, use the instructions and tips and 10 template cards provided to draw puzzling patterns, play with perspective, and so much more. It's time to stretch your mental muscles to the max with Optical Illusions 2.
Presents examples of optical illusions and discusses how they happen by looking at how the brain and the eyes work together.