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Is popular culture merely a process of creating, marketing, and consuming a final product, or is it an expression of the artist's surroundings and an attempt to alter them? Noted Argentine/Mexican anthropologist Néstor García Canclini addresses these questions and more in Transforming Modernity, a translation of Las culturas populares en el capitalismo. Based on fieldwork among the Purépecha of Michoacán, Mexico, some of the most talented artisans of the New World, the book is not so much a work of ethnography as of philosophy—a cultural critique of modernism. García Canclini delineates three interpretations of popular culture: spontaneous creation, which posits that artistic expression is the realization of beauty and knowledge; "memory for sale," which holds that original products are created for sale in the imposed capitalist system; and the tourist outlook, whereby collectibles are created to justify development and to provide insight into what capitalism has achieved. Transforming Modernity argues strongly for popular culture as an instrument of understanding, reproducing, and transforming the social system in order to elaborate and construct class hegemony and to reflect the unequal appropriation and distribution of cultural capital. With its wide scope, this book should appeal to readers within and well beyond anthropology—those interested in cultural theory, social thought, and Mesoamerican culture.
"Innovative study of the cultural legacy of the Mexican Revolution, using the story of rural schools. Focuses on Puebla and Sonora and the attempt by the central government to implement socialist education and to advance its nationalist agenda. Stresses the importance of negotiation among national and local leaders, teachers and peasants"--Handbook of Latin American Studies, v. 58.
Mexico, with some 90 million people, holds a special place in Latin America. It is a large, complex hybrid, a bridge between North and South America, between the ancient and the modern, and between the developed and the developing worlds. Mexico's importance to the United States cannot be overstated. The two countries share historical, economic, and cultural bonds that continue to evolve. This book offers students and general readers a deeper understanding of Mexico's dynamism: its wealth of history, institutions, religion, cultural output, leisure, and social customs.
One of MexicoÕs foremost social and political chroniclers and its most celebrated cultural critic, Carlos Monsiv‡is has read the pulse of his country over the past half century. The author of five collections of literary journalism pieces called cr—nicas, he is perhaps best known for his analytic and often satirical descriptions of Mexico CityÕs popular culture. This comprehensive study of Monsiv‡isÕs cr—nicas is the first book to offer an analysis of these works and to place Monsiv‡isÕs work within a theoretical framework that recognizes the importance of his vision of Mexican culture. Linda Egan examines his ideology in relation to theoretical postures in Latin America, the United States, and Europe to cast Monsiv‡is as both a heterodox pioneer and a mainstream spokesman. She then explores the poetics of the contemporary chronicle in Mexico, reviewing the genreÕs history and its relation to other narrative forms. Finally, she focuses on the canonical status of Monsiv‡isÕs work, devoting a chapter to each of his five principal collections. Egan argues that the five books that are the focus of her study tell a story of ever-renewing suspense: we cannot know Òthe endÓ until Monsiv‡is is through constructing his literary project. Despite this, she observes, his work between 1970 and 1995 documents important discoveries in his search for causes, effects, and deconstructions of historical obstacles to MexicoÕs passage into modernity. While anthropologists and historians continue to introduce new paradigms for the study of MexicoÕs cultural space, EganÕs book provides a reflexive twist by examining the work of one of the thinkers who first inspired such a critical movement. More than an appraisal of Monsiv‡is, it offers a valuable discussion of theoretical issues surrounding the study of the chronicle as it is currently practiced in Mexico. It balances theory and criticism to lend new insight into the ties between Mexican society, social conscience, and literature.
A Companion to Mexican History and Culture features 40 essays contributed by international scholars that incorporate ethnic, gender, environmental, and cultural studies to reveal a richer portrait of the Mexican experience, from the earliest peoples to the present. Features the latest scholarship on Mexican history and culture by an array of international scholars Essays are separated into sections on the four major chronological eras Discusses recent historical interpretations with critical historiographical sources, and is enriched by cultural analysis, ethnic and gender studies, and visual evidence The first volume to incorporate a discussion of popular music in political analysis This book is the receipient of the 2013 Michael C. Meyer Special Recognition Award from the Rocky Mountain Conference on Latin American Studies.
The array of bottles is impressive, their contents finely tuned to varied tastes. But they all share the same roots in Mesoamerica's natural bounty and human culture. The drink is tequila—more properly, mescal de tequila, the first mescal to be codified and recognized by its geographic origin and the only one known internationally by that name. In ¡Tequila! A Natural and Cultural History, Ana G. Valenzuela-Zapata, the leading agronomist in Mexico's tequila industry, and Gary Paul Nabhan, one of America's most respected ethnobotanists, plumb the myth of tequila as they introduce the natural history, economics, and cultural significance of the plants cultivated for its production. Valenzuela-Zapata and Nabhan take you into the agave fields of Mexico to convey their passion for the century plant and its popular by-product. In the labor-intensive business of producing quality mescal, the cultivation of tequila azul is maintained through traditional techniques passed down over generations. They tell how jimadores seek out the mature agaves, strip the leaves, and remove the heavy heads from the field; then they reveal how the roasting and fermentation process brings out the flavors that cosmopolitan palates crave. Today in Oaxaca it's not unusual to find small-scale mescal-makers vending their wares in the market plaza, while in Jalisco the scale of distillation facilities found near the town of Tequila would be unrecognizable to old José Cuervo. Valenzuela-Zapata and Nabhan trace tequila's progress from its modest beginnings to one of the world's favored spirits, tell how innovations from cross-cultural exchanges made fortunes for Cuervo and other distillers, and explain how the meteoric rise in tequila prices is due to an epidemic—one they predicted would occur—linked to the industry's cultivation of just one type of agave. The tequila industry today markets more than four hundred distinct products through a variety of strategies that heighten the liquor's mystique, and this book will educate readers about the grades of tequila, from blanco to añejo, and marks of distinction for connoisseurs who pay up to two thousand dollars for a bottle. ¡Tequila! A Natural and Cultural History will feed anyone's passion for the gift of the blue agave as it heightens their appreciation for its rich heritage.
Profile of Man and Culture in Mexico, originally written in 1934, is addressed to the author’s compatriots, but it speaks to people, wherever they are, who are interested in enriching their own lives and in elevating the cultural level of their countries. And it speaks with a peculiar timeliness to citizens of the United States who would understand their neighbors to the south. Samuel Ramos’s avowed purpose is to assist in the spiritual reform of Mexico by developing a theory that might explain the real character of Mexican culture. His approach is not flattering to his fellow citizens. After an analysis of the historical forces that have molded the national psychology, Ramos concludes that the Mexican sense of inferiority is the basis for most of the Mexican’s spiritual troubles and for the shortcomings of the Mexican culture. Ramos subscribes to neither of the two major opposing schools of thought as to what norms should direct the development of Mexican culture. He agrees neither with the nationalists, who urge a deliberate search for originality and isolation from universal culture, nor with the “Europeanizers,” who advocate abandonment of the life around them and a withdrawal into the modes of foreign cultures. Ramos thinks that Mexico’s hope lies in a respect for the good in native elements and a careful selection of those foreign elements that are appropriate to Mexican life. Such a sensible choice of foreign elements will result not in imitation, but in assimilation. Combined with the nurturing of desirable native elements, it will result in an independent cultural unit, “a new branch grafted onto world culture.” Ramos finds in Mexico no lack of intelligence or vitality: “It needs only to learn.” And he believes that the future is Mexico’s, that favorable destinies await a Mexico striving for the elevation of humanity, for the betterment of life, for the development of all the national capacities.
A cultural guide to the Mexico City.
DIVThe first cultural history of post-1940s Mexico to relate issues of representation and meaning to questions of power; it includes essays on popular music, unions, TV, tourism, cinema, wrestling, and illustrated magazines./div