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This intriguing study of Mexico's participation in world's fairs from 1889 to 1929 explores Mexico's self-presentation at these fairs as a reflection of the country's drive toward nationalization and a modernized image. Mauricio Tenorio-Trillo contrasts Mexico's presence at the 1889 Paris fair—where its display was the largest and most expensive Mexico has ever mounted—with Mexico's presence after the 1910 Mexican Revolution at fairs in Rio de Janeiro in 1922 and Seville in 1929. Rather than seeing the revolution as a sharp break, Tenorio-Trillo points to important continuities between the pre- and post-revolution periods. He also discusses how, internationally, the character of world's fairs was radically transformed during this time, from the Eiffel Tower prototype, encapsulating a wondrous symbolic universe, to the Disneyland model of commodified entertainment. Drawing on cultural, intellectual, urban, literary, social, and art histories, Tenorio-Trillo's thorough and imaginative study presents a broad cultural history of Mexico from 1880 to 1930, set within the context of the origins of Western nationalism, cosmopolitanism, and modernism. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1997.
The 1964-1965 New York World's Fair was the largest international exhibition ever built in the United States. More than one hundred fifty pavilions and exhibits spread over six hundred forty-six acres helped the fair live up to its reputation as "the Billion-Dollar Fair." With the cold war in full swing, the fair offered visitors a refreshingly positive view of the future, mirroring the official theme: Peace through Understanding. Guests could travel back in time through a display of full-sized dinosaurs, or look into a future where underwater hotels and flying cars were commonplace. They could enjoy Walt Disney's popular shows, or study actual spacecraft flown in orbit. More than fifty-one million guests visited the fair before it closed forever in 1965. The 1964-1965 New York World's Fair captures the history of this event through vintage photographs, published here for the first time.
Bokovoy peels back the rhetoric of romance and reveals the legacies of the San Diego World's Fairs to reimagine the Indian and Hispanic Southwest.
In this dazzling multidisciplinary tour of Mexico City, Mauricio Tenorio-Trillo focuses on the period 1880 to 1940, the decisive decades that shaped the city into what it is today. Through a kaleidoscope of expository forms, I Speak of the City connects the realms of literature, architecture, music, popular language, art, and public health to investigate the city in a variety of contexts: as a living history textbook, as an expression of the state, as a modernist capital, as a laboratory, and as language. Tenorio’s formal imagination allows the reader to revel in the free-flowing richness of his narratives, opening startling new vistas onto the urban experience. From art to city planning, from epidemiology to poetry, this book challenges the conventional wisdom about both Mexico City and the turn-of-the-century world to which it belonged. And by engaging directly with the rise of modernism and the cultural experiences of such personalities as Hart Crane, Mina Loy, and Diego Rivera, I Speak of the City will find an enthusiastic audience across the disciplines.
Every time you chew a stick of Juicy Fruit, eat a hamburger, slip on a nylon, plug your phone into a wall socket, flick on a TV, withdraw money from an ATM, lick an ice-cream cone, switch on a computer, ride an escalator, play a DVR, watch a movie about dinosaurs, or pop a tranquilizer, you’re doing something that originated at a world’s fair or trade expo. In fact, each new technology and every novel product that rocked America and rolled the world, from the Colt revolver and the Corvette to fax machines and flush toilets, started at trade fairs, a $100 billion industry that includes world expos, trade shows, and state fairs. More than just promoting material things, however, trade fairs popularized and evangelized every social movement and cultural concept, too, including Manifest Destiny, the closing of the frontier, Nudism, Nazism, Fascism, eugenics, female suffrage, temperance, and technocracy. While there have been notable works on world’s fairs by Robert Rydell, Erik Larsen, Erik Mattie, and others, they only capture a fragment of the whole mosaic of these shows—a mosaic that makes the glitziest Las Vegas spectacle look like an Amish barn-raising. This amusing book covers, for example, the World’s Fair that featured a nudist colony (1935); Salvador Dali’s half-naked lobster women, their virtue barely secured by well-placed crustaceans (1939); a model of the Liberty Bell made of Oranges (1893); one of Thomas Edison’s lesser-known inventions, the prefabricated concrete home (1907); and the Bayer Company’s experiment with selling heroin. More memorable and culturally iconic debuts discussed here include electricity, radios, the Volkswagen and the Corvette, television, the X-ray machine, air conditioning, and even nylon stockings. Dozens of short, illustrated chapters take the reader through over 150 years of world and trade fairs, from the vibrators displayed by sexual health advocates at the 1900 World’s Fair to the first true IMAX film at Expo ’70 in Japan.
In Ornamental Nationalism: Archaeology and Antiquities in Mexico, 1876-1911, Seonaid Valiant examines the Porfirian government’s reworking of indigenous, particularly Aztec, images to create national symbols. She focuses in particular on the career of Mexico's first national archaeologist, Inspector General Leopoldo Batres. He was a controversial figure who was accused of selling artifacts and damaging sites through professional incompetence by his enemies, but who also played a crucial role in establishing Mexican control over the nation's archaeological heritage. Exploring debates between Batres and his rivals such as the anthropologists Zelia Nuttall and Marshall Saville, Valiant reveals how Porfirian politicians reinscribed the political meaning of artifacts while social scientists, both domestic and international, struggled to establish standards for Mexican archaeology that would undermine such endeavors.
"The pictures in this book bring the argument about reuse and preservation into focus. What is worthy of retaining and what is dispensable? What are the criteria for considering whether a structure should be retained or demolished? How do you define the parameters of taste and utility in making decisions to preserve or destroy? How will future generations regard the destruction of certain structures, will we be considered cultural vandals for not having retained more of the structures that seemed irrelevant at the time? The preservation argument is heightened in the case of the exhibitions sites, as by definition an exhibition is considered a temporary event."--Page 9.
"With Heath and Medicine on Display, Julie Brown offers the first book-length examination of how international expositions, through their exhibits and infrastructures, sought to demonstrate innovations in applied health and medical practice. " -- Inside dust jacket.
Based on an exhibition held at the National Building Museum, Washington, DC, October 2010-July 2011.
This book argues for the importance of bringing women and gender more directly into the dynamic field of exposition studies. Reclaiming women for the history of world fairs (1876-1937), it also seeks to introduce new voices into these studies, dialoguing across disciplinary and national historiographies. From the outset, women participated not only as spectators, but also as artists, writers, educators, artisans and workers, without figuring among the organizers of international exhibitions until the 20th century. Their presence became more pointedly acknowledged as feminist movements developed within the Western World and specific spaces dedicated to women’s achievements emerged. International exhibitions emerged as showcases of "modernity" and "progress," but also as windows onto the foreign, the different, the unexpected and the spectacular. As public rituals of celebration, they transposed national ceremonies and protests onto an international stage. For spectators, exhibitions brought the world home; for organizers, the entire world was a fair. Women were actors and writers of the fair narrative, although acknowledgment of their contribution was uneven and often ephemeral. Uncovering such silence highlights how gendered the triumphant history of modernity was, and reveals the ways women as a category engaged with modern life within that quintessential modern space—the world fair.