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Buying a Web site is only the start of finding success on the Internet. Being found by Web users on Google, Yahoo!, MSN, AltaVista, AOL, Alltheweb, Fast, GigaBlast, Netscape, Snap, WISEnut, and thousands of other search engines is the next major hurdle. This edition describes how to optimize Web sites titles, headings, Meta Tags, and more to maximize the effectiveness of how search engines view and rank the Web sites relevance to keyword searches. (Computer Books - Internet)
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to make . In Zero to at least one , legendary entrepreneur and investor Peter Thiel shows how we will find singular ways to make those new things. Imran Manzoor begins with the contrarian premise that we sleep in an age of technological stagnation, albeit we’re too distracted by shiny mobile devices to note . Information technology has improved rapidly, but there's no reason why progress should be limited to computers or Silicon Valley . Progress are often achieved in any industry or area of business. It comes from the foremost important skill that each leader must master: learning to think for yourself. Doing what somebody else already knows the way to do takes the planet from 1 to n, adding more of something familiar. But once you do something new, you go from 0 to 1. subsequent Gates won't build an OS . subsequent Larry Page or Sergey Brin won’t make an enquiry engine. Tomorrow’s champions won't win by competing ruthlessly in today’s marketplace. they're going to escape competition altogether, because their businesses are going to be unique. Zero to Master presents directly an optimistic view of the longer term of progress in America and a replacement way of brooding about innovation: it starts by learning to ask the questions that lead you to seek out value in unexpected places.
Web Wisdom is an essential reference for anyone needing to evaluate or establish information quality on the World Wide Web. The book includes easy to use checklists for step-by-step quality evaluations of virtually any Web page. The checklists can also be used by Web authors to help them ensure quality information on their pages. In addition, Web Wisdom addresses other important issues, such as understanding the ways that advertising and sponsorship may affect the quality of Web information. It features: * a detailed discussion of the items involved in evaluating Web information; * checklists tailored to the creation and evaluation of specific Web page types (advocacy, business, informational, news, personal, entertainment); * over 40 screen captures illustrating the principles presented in the book; * discussion of copyright issues and meta tags; and * a glossary of terms and bibliography.
Chances are, you’re already a Web user and use the Internet on a regular basis. You’ve probably seen a few impressive Web sites and now you’re inspired to create a Web page of your own, but you’re not sure where to start. The answer is: right here! Creating Web Pages For Dummies guides you through the process of making your own Web pages without hassle or confusion. This straightforward book shows you just how easy it is to launch a site, specialize a page, making your site interactive, and much more! In no time you will become a pro in: Web publishing basics Geocities, Google page creator, and AOL Web publishing Using Flickr, creating blogs, and selling products on eBay HTML and other handy tools to “beef up” your site Writing and formatting Web text Creating and adding graphics for your site Adding links, animation, and multimedia Designing a great-looking, complete Web site Besides getting to know the ins and outs of building a Web page, this guide offers suggestions on Web publishing, ranging from testing out your Web site and advertising your site to legal permission and displaying borrowed content. This resourceful guide also includes Web lingo worth knowing and a quick guide to HTML tags, which points out some lesser known but nevertheless useful tags. Now in its 8th edition, Creating Web Pages For Dummies will help make your Web page stand out in the crowd!
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing Offers you a strong foundation for developing successful SEO strategies Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
With a practical and organized approach to learning and implementation, A Practical Guide to Content Delivery Networks presents a step-by-step process for building a highly available and highly scalable content delivery network (CDN). CDN refers to the infrastructure behind any service that provides utility or access to data to an end user. This bo
Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our daily lives. As important as it is ubiquitous, SEO is needed for the development of a brands website and online reputation. When a website is live, one of its priorities is to drive organic traffic towards it, in order to attract visibility. In order to achieve such an aim, many proactive measures must be put in place, advice followed and tips implemented. There should also be an understanding of the holistic connection between a websites HTML sources, content management system and its relationship with external websites too (SEO off-site). There are many different search engines in the world and depending on the international boundary, one web browser usually dominates the landscape. Google features prominently in SEO Management, but this book also goes into detail regarding Baidu SEO (China), Yandex SEO (Russia) and Naver SEO (South Korea). There is also guidance given on how to manage a SEO project.
Written specifically for legal practitioners and students, this book examines the concerns, laws and regulations involved in Electronic Commerce. In just a few years, commerce via the World Wide Web and other online platforms has boomed, and a new field of legal theory and practice has emerged. Legislation has been enacted to keep pace with commercial realities, cyber-criminals and unforeseen social consequences, but the ever-evolving nature of new technologies has challenged the capacity of the courts to respond effectively. This book addresses the legal issues relating to the introduction and adoption of various forms of electronic commerce. From intellectual property, to issues of security and privacy, Alan Davidson looks at the practical changes for lawyers and commercial parties whilst providing a rationale for the underlying legal theory.
In this book and CD-ROM package, the author offers a detailed guide and numerous tips and tricks on how to design eye-catching web pages. Using a step-by-step approach, the author shows readers how unusual design elements and impressive effects can be made quickly and effectively using different graphics and image processing programs. This package is an invaluable resource of tips, tricks, and ideas for all those working on the design of web sites, multimedia programs, or other computer graphics.
Use the internet like a real spy. Untangling the Web is the National Security Agency's once-classified guide to finding information on the internet. From the basic to the advanced, this 650-page book offers a fascinating look at tricks the "real spies" use to uncover hidden (and not-so-hidden) information online. Chapters include: Google hacks Metasearch sites Custom search engines Maps & mapping Uncovering the invisible internet Beyond search engines: Specialized research tools Email lookups Finding people Researching companies A plain english guide to interworking Internet toolkits Finding ISPs Cybergeography Internet privacy and security ....and over a hundred more chapters. This quote from the authors hints at the investigative power of the techniques this book teaches: Nothing I am going to describe to you is illegal, nor does it in any way involve accessing unauthorized data, [...but] involves using publicly available search engines to access publicly available information that almost certainly was not intended for public distribution. From search strings that will reveal secret documents from South Africa ( filetype: xls site: za confidential ) to tracking down tables of Russian passwords ( filetype: xls site: ru login ), this is both an instructive and voyeuristic look at how the most powerful spy agency in the world uses Google.