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A history of all the editions of Mercury classics.
More than Mustang and Cougar. Though the Mustang remains Ford’s most famous muscle car, the company had been building muscle cars since it introduced the sleek Fairlane and Galaxie models with optional 390 cubic-inch big-block V-8 engines in 1961. These cars were part of Ford’s Total Performance program, which tested cars in the crucible of racing at drag strips, oval circuits, European rally events, and road courses, resulting in legendary muscle cars like the Shelby Mustang, Boss 302 and 429 Mustangs, Mercury Cougar, Cyclone GT, and Spoiler. The Complete Book of Classic Ford and Mercury Muscle Cars covers all of Ford Motor Company’s high-performance muscle cars from the early 1960s to 1973. It’s the bible of muscle every disciple of Ford performance needs.
“Just what is a Muscle Car?” Road Test magazine asked in June 1967. The answer: “Exactly what the name implies. It is a product of the American car industry adhering to the hot rodder’s philosophy of taking a small car and putting a BIG engine in it. . . . The Muscle Car is Charles Atlas kicking sand in the face of the 98 horsepower weakling.” Unconcerned with such trivial details as comfort and handling, the vintage American muscle car was built for straight-line speed and quickly became the ride of choice for power-hungry racers and serious gearheads. In a country where performance was measured in brute force, a quarter mile at a time, the muscle car was the perfect machine. In the intervening years, these down-and-dirty, high-performing beauties have earned their place in the automotive pantheon. As prized by collectors and aficionados as they are by denizens of garages and drag strips, classic muscle cars now fetch upwards of a million dollars at auctions and feature in any story of America’s automotive glory days. The icons of muscle car art—including Camaro and Chevelle SS, the Hemi and 440-6 ’Cuda, Challenger, Roadrunner, Super Bee, GTX, Super Bird, Daytona Charger, Super Cobra Jet and Boss Mustang, Talladega Torino, Buick GSX and W30 Oldsmobile 442, and AMX Javelin—are all here, on full display in this lavishly illustrated volume, each described in a detailed essay followed by a gallery of portraits and special gatefold presentations that capture the art of the muscle car at its finest.
In the 1960s, model kit building was a huge hobby. Kids built plastic kits of planes, tanks, race cars, space ships, creatures from scary movies, you name it. Before baseball card collecting, Pokémon, and video games, model kit building was one of the most popular hobby activities. Car and airplane kits were the most popular, and among the car kits, muscle cars, as we know them today, were one of the most popular categories. Many owners of real muscle cars today were not old enough to buy them when the cars were new, of course. Yet kids of the 1960s and 1970s worshiped these cars to an extent completely foreign to kids today. If you couldn’t afford or were too young to buy a muscle car back then, what could you do? For many, the next best thing was to buy, collect, and build muscle car kits from a variety of kit companies. Hundreds were made. Many of these kits have become collectible today, especially in original, unassembled form. Although people still build kits today, there is a broad market for collectors of nostalgic model kits. People love the kits for the great box art, to rekindle fond memories of building them 40 years ago, or even as a companion to the full-scale cars they own today. Here, world-leading authority Tim Boyd takes you through the entire era of muscle car kits, covering the options, collectability, variety availability, and value of these wonderful kits today. Boyd also takes you through the differences between the original kits, the older reproduction kits, and the new reproduction kits that many people find at swap meets today. If you are looking to build a collection of muscle car kits, interested in getting the kits of your favorite manufacturer or even just of the cars you have owned, this book will be a valuable resource in your model kit search.
Relive Oldsmobile’s most potent muscle car offerings when the simple letter W intimidated all takers. Oldsmobile’s foray into the developing muscle car wars of the 1960s came as little surprise to most in the automotive industry. What was surprising was that it wasn’t the first to develop it! Oldsmobile’s Rocket 88 has been viewed by some as the beginning of performance offerings from automobile manufacturers. The 4-4-2 was Oldsmobile’s volley back at the Pontiac GTO, and in 1966, Olds attempted to spike the ball home with its all-new W-30 high-performance drag racing package. During the course of the next pair of decades, Oldsmobile offered the W-code on a host of platforms (the Cutlass, F-85, 4-4-2, Toronado, and Delta 88) with an assortment of engine packages (400, 455, and 350). As muscle cars fell by the wayside during the struggling 1970s, Oldsmobile continued to carry its flagship W-30 all the way through the 1980 model year. This book by muscle car historian and esteemed photographer David Newhardt revisits and celebrates Oldsmobile’s legendary W-optioned performance machines. So, sit down, strap in, and let Dr. Oldsmobile do the driving.
Explains what a muscle car is, and provides a history of the cars and introduces the culture that surrounds them.
Not to be outdone by Chrysler, Ford had to build and field its own race-duty big-block to compete with the 426 Hemi in drag and stock car racing. In competition trim, the Boss 429 powered Ford and Mercury stock cars to victory in NASCAR and the Mustang to many wins in drag racing. With this exclusive racing pedigree, the Boss 429 is among the most valuable and rare Mustangs ever built. The project was the brainchild of Bunkie Knudsen, noted stylist Larry Shinoda, and other talented Ford personnel. The semi-hemi Boss 429 was so large, it couldn't fit in the small Mustang, so Kar-Kraft, a specialty car builder, had to shoehorn the engine into the compact Mustang fastback. Author Dan Burrill gives you the straight story on the Boss 429, its special equipment, 429 engine, 4-speed Toploader transmission, interior appointments, paint codes, and options. Also featured is the exciting story of developing this monumental engine, engineering the components and parts to fit the engine and chassis, and assembling the cars. Each volume in the In Detail Series provides an introduction and historical overview, an explanation of the design and concepts involved in creating the car, a look at marketing and promotion, an in-depth study of all hardware and available options, and an examination of where the car is on the market today. Also included are paint and option codes, VIN and build tag decoders, as well as production numbers. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial}
An entire volume dedicated to detailing and preserving the iconic muscle car dealerships of the 1960s and early 1970s, many whose doors are now closed. Text is supported with more than 350 historic photos and illustrations. Muscle car historian Duncan Brown revisits this glorious automotive era when Nickey 427 Camaros and supercharged Dodge Demons by Grand Spaulding Dodge terrorized the streets. Drag sponsored cars from Reynolds Buick, Yeakel Chrysler-Plymouth, and Mel Burns Ford informed buyers that if you came to their dealership, you too could have a screaming fast muscle car just like the ones you saw at the dragstrip. It was these dealerships that created the lasting muscle car legacy through their innovative advertising and over-the-top performance. The majority of these dealerships floundered, unable to re-attract the customers they had prior to the muscle car. Thankfully, a volume has been dedicated to preserving the history of those less fortunate and revisiting the past success of these Lost Muscle Car Dealerships.
“Get one before one gets you!” Motion Performance’s catchy sales pitch for builder Joel Rosen’s Phase III Specialty Muscle Cars sums up the escalating performance scene in the late 1960s. Special edition muscle cars were essential to keep pace. Joel and other independent car builders (such as Carroll Shelby, George Hurst, Dick Harrell, Mr. Norm, and Jim Wangers) did what the factories couldn’t do: take the muscle car and turn it into a tire-burning monster. Although the Pontiac GTO established the muscle car category in 1964, a host of corporate safety restrictions restrained factories from offering turn-key race cars off the showroom floor. Independent car builders enhanced appearance and amplified performance in an attempt to do what the manufacturers wouldn’t. Motion Performance issued a written guarantee: Phase III cars would run 11.5 at 120 mph down the quarter-mile! Some of the most iconic nameplates in automotive history were applied in this era with names that included Cheetah, Black Panther, Royal Bobcat, Super Hugger, Manta Ray, Super Snake, Deuce, Fast Track, and The Machine. How did manufacturers stealthily promote these special edition muscle cars as “halo cars” while pretending not to endorse them? What happened to these innovators when factories assimilated their ideas? It’s all covered inside. Muscle car historian Duncan Brown takes us through these special edition muscle cars, their creators, and the behind-the-scenes forces that shaped these wild beasts into legends that left a lasting legacy.