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Part travelogue, part cookbook, Mercados takes us on a tour of Mexico’s most colorful destinations—its markets—led by an award-winning, preeminent guide whose passion for Mexican food attracted followers from around the globe. Just as David Sterling’s Yucatán earned him praise for his “meticulously researched knowledge” (Saveur) and for producing “a labor of love that well documents place, people and, yes, food” (Booklist), Mercados now invites readers to learn about local ingredients, meet vendors and cooks, and taste dishes that reflect Mexico’s distinctive regional cuisine. Serving up more than one hundred recipes, Mercados presents unique versions of Oaxaca’s legendary moles and Michoacan’s carnitas, as well as little-known specialties such as the charcuterie of Chiapas, the wild anise of Pátzcuaro, and the seafood soups of Veracruz. Sumptuous color photographs transport us to the enormous forty-acre, 10,000-merchant Central de Abastos in Oaxaca as well as tiny tianguises in Tabasco. Blending immersive research and passionate appreciation, David Sterling’s final opus is at once a must-have cookbook and a literary feast for the gastronome.
First published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.
El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
This introduction provides a clear framework for understanding and analyzing securities, and covers the major institutional features and theories of investing. While the book presents a thorough discussion of investments, the authors keep the material practical, relevant, and easy to understand. The latest developments in investments are brought to life through the use of tables, graphs, and illustrations that incorporate current market information and academic research. An international content deals directly with international securities and securities markets throughout the book--along with currency management and interest rate parity. Up-to-date "Money Matters" articles reflect the latest real-world developments and are provided throughout each chapter to give readers a sense of how practitioners deal with various investment issues and use techniques. Other coverage includes an array of investment tools--presented through discussions on stocks, bonds, and other securities such as options and futures. A guide to reviewing, forecasting, and monitoring--for individuals preparing to make investments or take the CFA exam.
A ridiculously funny essay collection, blending satire and personal stories to explore the absurd and yet very regular experiences of one millennial woman as she attempts to navigate racial identity, gender roles, workplace dynamics, and beauty standards. Birth control. Body hair removal cream. Boobs. It's all weird . . . but normal. This insightful essay collection from brilliant essayist Mia Mercado is about how all the things we think make us weird are actually quite normal, and all the rituals we blindly follow are actually really weird--from expecting women to wear uncomfortable shoes that make them taller (but not so tall as to scare straight men) to buying a $25 candle that smells like an ocean that doesn't exist. As a biracial woman living in the Midwest, Mia is intimately familiar with the more awkward aspects of being a person today. Whether offering advice on how to ask about someone's race, reflecting on how to quit a job that compels you do shots of whiskey on your lunch break, or coming to terms with her religious childhood while feeling spiritually seen in the skincare aisle at Target, Mia takes readers along as she brilliantly unpacks what it means to be a beautiful, professional, horny, cute, gross human, with essays including: Depression Isn't a Competition But Why Aren't I Winning? My Dog Explains My Weekly Schedule Mustache Lady White Friend Confessional Treating Objects Like Women With sharp humor and wit, Mia shares the awkward, uncomfortable, surprisingly ordinary parts of life, and reveals why it's strange to feel fine and fine to feel strange.
Esta obra analiza la presencia del cacao originado en las costas del Guayas (Ecuador) conocido en el mercado mundial como cacao guayaquil. El estudio se centra en el intercambio comercial con Nueva España y los vericuetos de la prohibición comercial entre colonias. Muestra, por una parte, el carácter imperialista de la corona que gobernó sus posesiones del Nuevo Mundo como colonias más que como reinos en el aspecto económico, aunque una de las primeras cosas que el tráfico del cacao puso en evidencia es que la prohibición de la Corona del siglo XVII no detuvo la exportación de cacao, aunque sí frenó el crecimiento de Guayaquil. Por otra parte, la investigación establece el tráfico naviero, los montos de las cargas de cacao que arribaron a Acapulco y las manifestaciones de los precios en el mercado de la ciudad de México y trata de demostrar que la oferta creciente de cacao guayaquil, ayudó a mantener los precios estables en un contexto general de crecimiento de los precios en la segunda parte del siglo XVIII.
In this full-color middle grade graphic memoir for fans of Raina Telgemeier and Jerry Craft, Yehudi Mercado draws inspiration from his childhood struggle with his weight while finding friendship with his imaginary mascot, Chunky, as he navigates growing up in a working class Mexican-Jewish family. Hudi needs to lose weight, according to his doctors. Concerned about the serious medical issue Hudi had when he was younger, his parents push him to try out for sports. Hudi would rather do anything else, but then he meets Chunky, his imaginary friend and mascot. Together, they decide to give baseball a shot. As the only Mexican and Jewish kid in his neighborhood, Hudi has found the cheerleader he never had. Baseball doesn’t go well (unless getting hit by the ball counts), but the two friends have a great time drawing and making jokes. While Hudi’s parents keep trying to find the right sport for Hudi, Chunky encourages him to pursue his true love—comedy. But when Hudi’s dad loses his job, it gets harder for Hudi to chart his own course, even with Chunky’s guidance. Can Chunky help Hudi stay true to himself or will this friendship strike out? * A TLA Maverick Graphic Novel of the Year * Banks Street Best Children's Books of the Year * ALSC Graphic Novel Pick of the Year * 2022-2023 Virginia Reads Middle Grade Book Winner *
Let's visit a Mexican market! Along the way you can compare, weigh, count, and learn about culture and customs. From bunches of hanging bananas and braids of garlic to pyramids of melon and baskets of sweet cheese, this Mexican market is full of fun and surprises. Colorful cut-paper art sets the scene for a creative way to build new vocabulary for beginning readers of Spanish or English.