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In today s changing media landscape, institutions such as universities, state and federal agencies, laboratories, nonprofit organizations, and research societies increasingly employ science public information officers to get the word out about the scientific research they are conducting or sponsoring. These PIOs now outnumber traditional science journalists and are increasingly responsible for communicating science to wider audiences. In this book, reporter-turned-PIO W. Matthew Shipman offers guidance to both new and experienced PIOs about how to make good decisions and serve as effective liaisons between their institutions and the public. Throughout, he focuses on applying general principles of effective communication to the specific challenges of explaining complex science to nonexpert audiences, coaching scientists to interact with the media, and navigating the particular types of communications crises that arise out of scientific research."
John Norman has updated his best-selling book, a guide for the firefighter and fire officer who, having learned the basic mechanics of the trade, are looking for specific methods for handling specific situations. In this new fourth edition, readers will find a new chapter on lightweight construction, a new chapter on electrical fires and emergencies, updates to many chapters including such topics as wind-driven fires, and many new illustrations.
Book II in the Series: Tools for the 21st Century Mason A Personal Handbook to carry with you through the Officer Chairs in your Masonic Lodge. Finally, a breakthrough handbook has arrived for Line Officers of Masonic Lodges to track their personal progress, year-by-year. Filled with specific information on each job, checklists, and rosters, this handbook has been designed to be written in as a comprehensive record of your service in each chair, from Junior Steward to Worshipful Master, as well as the non-progressive line offices. Each chapter covers a different office and has a section for you to record your observations on-the-job, which may be passed on to others who succeed after you. It serves as both a record of your personal memoirs, as well as a powerful operational and management tool for any Line Officer. No Lodge Officer should be without it. No longer can Lodges "shoot from the hip" administratively and operationally. Officers must know what to do BEFORE they take office and not six months into the job. Get a copy for each of your Lodge's Line Officers today! It is the ideal gift for someone who is currently serving in or desires to succeed through the various Floor Offices of their Masonic Lodge. If you are currently an officer of your Lodge, this book will provide you with insight into the inner workings of the Lodge and give you a winning jump on ”the know” for what is ahead. For Lodges, it provides a turn-key approach to developing a winning Leadership Team. THANK YOU for your business! A portion of your purchase will go toward improving Freemasonry through Charity, Brotherhood and Service to others!
In 1950, when he commissioned the first edition of The Armed Forces Officer, Secretary of Defense George C. Marshall told its author, S.L.A. Marshall, that "American military officers, of whatever service, should share common ground ethically and morally." In this new edition, the authors methodically explore that common ground, reflecting on the basics of the Profession of Arms, and the officer's special place and distinctive obligations within that profession and especially to the Constitution.
Law Enforcement, Policing, & Security
This book is designed to help law enforcement professionals overcome the internal assaults they experience both personally and organizationally over the course of their careers. These assaults can transform idealistic and committed officers into angry, cynical individuals, leading to significant problems in both their personal and professional lives.