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This book analyses representations of sustainable everyday life across advertising, eco-reality television, newspapers, magazines and social media. It foregrounds the discursive and networked basis of sustainability and demonstrates how such media representations connect the home and local community to broader political, social and economic contexts. The book shows how green lifestyle media negotiate issues of sustainability in varying ways, reproducing the logic of existing consumer society while also sometimes providing projections of a more environmentally friendly existence. In this way, the book argues that everyday lifestyles are not an irredeemable problem for environmentalism but an important site of environmental politics.
This book explores how social media is used in South Africa, through a range of case studies exploring various social networking sites and applications. This volume explores how, over the past decade, social media platforms have deeply penetrated the fabric of everyday life. The author considers South Africans’ use of wearable tech and use of online health and sports tracking systems via mobile phones within the broader context of the digital data economy. The author also focuses on the dating app Tinder, to show how people negotiate and redefine intimacy through the practice of online dating via strategic performances in pursuit of love, sex and intimacy. The book concludes with the use of Facebook and Twitter for social activism (e.g. Fees Must Fall), as well as networked community building as in the case of the #imstaying movement. This book will be of interest to social media academics and students, as well as anyone interested in social media, politics and cultural life in South Africa.
Research consistently shows how through the years more of our time gets spent using media, how multitasking our media has become a regular feature of everyday life, and that consuming media for most people increasingly takes place alongside producing media. Media Life is a primer on how we may think of our lives as lived in rather than with media. The book uses the way media function today as a prism to understand key issues in contemporary society, where reality is open source, identities are - like websites - always under construction, and where private life is lived in public forever more. Ultimately, media are to us as water is to fish. The question is: how can we live a good life in media like fish in water? Media Life offers a compass for the way ahead.
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
This wide-ranging and accessible book offers a stimulating introduction to the field of media anthropology and the study of religious ritual. Johanna Sumiala explores the interweaving of rituals, communication and community. She uses the tools of anthropological enquiry to examine a variety of media events, including the death of Michael Jackson, a royal wedding and the transgressive actions which took place in Abu Ghraib, and to understand the inner significance of the media coverage of such events. The book deals with theories of ritual, media as ritual including reception, production and representation, and rituals of death in the media. It will be invaluable to students and scholars alike across media, religion and anthropology.
This book explores people’s everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new desires and threats, and the identities of people are being reworked at individual, national, regional and global levels. Within historically specific social conditions and contexts of the everyday, the chapters seek to provide a diversity of experiences and understandings of the place of the media in different Asian locations. This book considers the emerging consequences of media consumption in people’s everyday life at a time when the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia.
Combining a comprehensive literature review with original empirical research on young people′s use of new media, this book provides a fresh and in-depth discussion of the increasingly complex relationship between the media and childhood, the family and the home. We can no longer imagine our daily lives without media and communication technologies. At the start of the 21st century, the home is being transformed into the site of a multimedia culture. This book looks at the discussions around the potential benefits of this new media and asks: What impact are the new media having on childhood and adolescence? Are these technologies changing the nature of young people′s leisure and sociability? and has the participation of children in private and public life changed?
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among the featured topics: Social influence: why it matters. Values, attitudes, opinions, goals, and motivation. What we buy and who we listen to: the science and art of consumption. Decision making and problem solving. Households: productivity and consumption. Sustainably managing resources in the built environment. Between its nuanced understanding of social connections and its up-to-date lens on technology, Social Influence and Sustainable Consumption is must reading for researchers in the fields of consumer psychology, consumer behavior, and consumer sustainability.
A new way to teach media studies that centers students’ lived experiences and diverse perspectives from around the world. From the intimate to the mundane, most aspects of our lives—how we learn, love, work, and play—take place in media. Taking an expansive, global perspective, this introductory textbook covers what it means to live in, rather than with, media. Mark Deuze focuses on the lived experience—how people who use smartphones, the internet, and television sets make sense of their digital environment—to investigate the broader role of media in society and everyday life. Life in Media uses relatable examples and case studies from around the world to illustrate the foundational theories, concepts, and methods of media studies. The book is structured around six core themes: how media inform and inspire our daily activities; how we live our lives in the public eye; how we make distinctions between real and fake; how we seek and express love; how we use media to effect change; how we create media and shared narratives; and how we seek to create well-being within media. By deliberately including diverse voices and radically embracing the everyday and mundane aspects of media life, this book innovates ways to teach and talk about media. Highlights diverse international voices, images, and cases Uses accessible examples from everyday life to contextualize theory Offers a comprehensive, student-centered introduction to media studies Extensively annotated bibliography offers dynamic sources for further study, including readings and documentary films