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This timely book argues that the Global North’s research methods and traditional assumptions are not valid to the media landscapes and audiences of the Global South. With South Africa as the focus, the authors offer a new understanding of media diversity along an audience-centred approach. Disappointingly, research shows that most South African citizens (most of whom are economically marginalised) are found to experience extremely low levels of media content diversity in their personal media diets. The contributing factors are inter-related and complex, but include the inequitable distribution of media content, a lack of African language media, and most especially, the cost of media access which is unaffordable to many. In this book, the authors examine what went wrong with post-apartheid attempts to democratise the media landscape, and why the experienced levels of media diversity by the majority South African audience remain so woefully low. While media diversity is usually measured by policymakers, sector stakeholders or by market-related imperatives, this book foregrounds the perspective of the media consumer. In doing so, traditional media measuring is inverted – leading to a more in-depth understanding of how ordinary people in the Global South receive media content, how much, and why. The authors offer a holistic analysis of the ineffectuality of key media policymaking processes, projects and institutions – while also suggesting how these could be transformed to create a more diverse and broadly accessible media landscape.
This timely book argues that the Global North’s research methods and traditional assumptions are not valid to the media landscapes and audiences of the Global South. With South Africa as the focus, the authors offer a new understanding of media diversity along an audience-centred approach. Disappointingly, research shows that most South African citizens (most of whom are economically marginalised) are found to experience extremely low levels of media content diversity in their personal media diets. The contributing factors are inter-related and complex, but include the inequitable distribution of media content, a lack of African language media, and most especially, the cost of media access which is unaffordable to many. In this book, the authors examine what went wrong with post-apartheid attempts to democratise the media landscape, and why the experienced levels of media diversity by the majority South African audience remain so woefully low. While media diversity is usually measured by policymakers, sector stakeholders or by market-related imperatives, this book foregrounds the perspective of the media consumer. In doing so, traditional media measuring is inverted – leading to a more in-depth understanding of how ordinary people in the Global South receive media content, how much, and why. The authors offer a holistic analysis of the ineffectuality of key media policymaking processes, projects and institutions – while also suggesting how these could be transformed to create a more diverse and broadly accessible media landscape.
Adopting a truly global, theoretical and multidisciplinary perspective, Media Pluralism and Diversity intends to advance our understanding of media pluralism across the globe. It compares metrics that have been developed in different parts of the world to assess levels of, or threats to, media pluralism.
The volume examines the risks and opportunities of a digital society characterized by the increasing importance of knowledge and by the incessant rise and pervasiveness of information and communication technologies (ICTs). At a global level, the pivotal role of ICTs has made it necessary to rethink ways to avoid forms of digital exclusion or digital discrimination. This edited collection comprises of chapters written by respected scholars from a variety of countries, and brings together new scholarship addressing what the process of digital inclusion means for individuals and places in the countries analyzed. Each country has its own strategy to guarantee that people can access and enjoy the benefits of the information society. While this book does not presume to map all the countries in the world, it does shed light into these strategies, underlining what each country is doing in order to reduce digital inequalities and to guarantee that socially disadvantaged people (in terms of disabilities, availability of resources, age, geographic location, lack of education, or ethnicity) are digitally included.
This text explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for individual ethical decision-making to media practitioners and media groups. The author's analysis of the South African normative context under the previous and present political dispensations will be of interest to media policy formulators and students alike. Current contentious issues, such as racism in the media, the plans for media, development in this country, the reporting of violence and crime, the right to privacy, and the media and advertising all come under intense scrutiny. Addenda include rules of procedure and the code of conduct of the Press Ombudsman of South Africa, the constitution, code and procedures of the Broadcasting Complaints Commission of South Africa, and the code of conduct of the Public Relations Institute of Southern Africa.
New diversity style guide helps journalists write with authority and accuracy about a complex, multicultural world A companion to the online resource of the same name, The Diversity Style Guide raises the consciousness of journalists who strive to be accurate. Based on studies, news reports and style guides, as well as interviews with more than 50 journalists and experts, it offers the best, most up-to-date advice on writing about underrepresented and often misrepresented groups. Addressing such thorny questions as whether the words Black and White should be capitalized when referring to race and which pronouns to use for people who don't identify as male or female, the book helps readers navigate the minefield of names, terms, labels and colloquialisms that come with living in a diverse society. The Diversity Style Guide comes in two parts. Part One offers enlightening chapters on Why is Diversity So Important; Implicit Bias; Black Americans; Native People; Hispanics and Latinos; Asian Americans and Pacific Islanders; Arab Americans and Muslim Americans; Immigrants and Immigration; Gender Identity and Sexual Orientation; People with Disabilities; Gender Equality in the News Media; Mental Illness, Substance Abuse and Suicide; and Diversity and Inclusion in a Changing Industry. Part Two includes Diversity and Inclusion Activities and an A-Z Guide with more than 500 terms. This guide: Helps journalists, journalism students, and other media writers better understand the context behind hot-button words so they can report with confidence and sensitivity Explores the subtle and not-so-subtle ways that certain words can alienate a source or infuriate a reader Provides writers with an understanding that diversity in journalism is about accuracy and truth, not "political correctness." Brings together guidance from more than 20 organizations and style guides into a single handy reference book The Diversity Style Guide is first and foremost a guide for journalists, but it is also an important resource for journalism and writing instructors, as well as other media professionals. In addition, it will appeal to those in other fields looking to make informed choices in their word usage and their personal interactions.
It is also an invaluable resource for professionals who are involved in health communication.
African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.
Drawing on the insights of numerous academic leaders, 12 Lenses into Diversity in South Africa will help you facilitate constructive and open discussions around important issues, such as: - The narratives of racism in South Africa. - Critical reflections on privilege and complicity in South Africa. - Employment equity legislation: A review of progress between 1999 and 2020. - Gender identity and transformation in South Africa: Past, present and future. - Gender inequality at work. - Responding to gender-based violence in South Africa: Lessons from higher education. - Diversity in the workplace through a generational lens. - Inclusive solutions to mental health challenges: Creative resistance from the margins. - Ubuntu ethics and human rights: Implications for rehabilitation practices in indigenous African families of persons with disabilities (PWDs). - Religious diversity and social cohesion: The importance of mediated inter-group contact in the workplace in South Africa.
The third Glass Ceilings survey of South African media launched on 19 October - national press freedom day - 2018 shows there have been dramatic shifts in the race and gender composition of media since the first study twelve years ago. But black women are still not fairly represented in media decision-making; the pay gap is widening, especially in the age of digitisation; and the old boys’ network is alive and well. In the #MeToo and #TotalShutDown era, the conversation is moving beyond numbers, to the underlying patriarchal norms that fuel sexist attitudes, harassment and its newest ugly form – cyber misogyny. With the 25th anniversary of democracy fast approaching, the key message in the report is that #TimesUp for the South African media and #TimeisNow to walk the talk of gender equality!