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This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.
This book helps children to make thoughtful media choices, including knowing when to "unplug."
This book is intended for students, instructional designers, professors, instructors, teachers, trainers, software developers, and development team leaders who: • are taking a course on creating computer-based training/educational software applications • are or will be working on a computer-based training/educational software development team • need to expand their skills into the multimedia technology field • are excited about the possibilities of teaching with multimedia • have worked on their own and unsuccessfully tried to do it all • may have created mediocre computer-based training/educational software • want to do it right the first time • need a practical reference • need practical guidelines for creating computer-managed presentations This book focuses on the practical principles of creating computer-based training/educational software applications and computer-managed presentations. In computer-based training/educational software applications, the computer assumes the teaching role. In computer-managed presentations, you maintain the responsibility for teaching the learners and use what is contained in the presentation as a resource. In a sense, computer-managed presentations are a subset of computer-based training/educational software applications. Their differences will be highlighted throughout this book. This book will not make you an expert in designing computer-based training/educational software applications. Expertise comes through years of experience and continual learning. However, this book will provide you with the foundations for creating professional, instructionally-effective products. To gain support for your computer-based training/educational software applications and computer-managed presentations and to silence the critics, it is important to create excellent products. People will notice quality much more than quantity. This is especially true for your first project. This book, with its numerous practical hints, will help you do it right from your first project onward.
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Abstract: This book presents practical guidelines for the selection of instructional media in the fields of education and training. These guidelines are likely to be of benefit to instructional designers, trainers, classroom teachers, instructors, media specialists, and administrators. The media selection model described in this book focuses on the principles of human learning that should be considered when selection decisions are being made, as well as on the practical factors that must be considered in the selection process. By employing the model, users can be assured that the media they choose will not only be appropriate from a practical point of view, but also from the important standpoint of learning effectiveness.
The digital age emerged suddenly on the world's timeline and has drastically changed the shape of culture. Consequently, today's entertainment has become one of the biggest stumbling blocks to spiritual growth and family health in our nation. Parenting teens was a noble challenge long before society became surrounded by captivating screens, and navigating life as a teen had plenty of difficulties and distractions long before the game changing technology of the smartphone. The bottom line is that parents and teens are both in need of help! Our generation is faced each day with an all-you-can-eat media buffet. It has a huge influence on how we think, how we spend our time, and how we relate to others. It can also affect our relationship with God. Christians have been eager to keep up with the sweeping changes but have fallen far behind in Biblical wisdom. There is a growing need for media discernment in the light of following Jesus. Very few authors have broached the topic of media literacy from a Christian worldview. Phillip Telfer handles this challenging subject deftly with story-driven analogies that serve as a spoonful of sugar to help the medicine go down. While this does not conclude with a call to be anti-media or anti-technology, it does raise concerns about the unchecked enthusiasm regarding media and entertainment, which are often consumed without discretion. This book will help you discover the Biblical principles that can inspire reasonable convictions. Learn how God's word addresses the unique challenges we face today. This book can help parents and teens discover how and why to guard their hearts and find freedom in this media captive culture.
In The Fast Changing Learning Environment, The Audiovisual Technology Has Assumed Prime Importance. Yet, A Sense Of Awe And Hesitation Pervades In Its Application Due To Lack Of Know-How.Drawing Upon Theories Related To Perception, Communication And Visual Literacy, This Book Provides The Necessary Information, Motivation And Confidence To The Reader To Actually Pick Up The Requisite Tools And Create Materials To Make Learning A Rich, Multi-Sensory Experience.Extensively Supported By Sketches And Graphics, This Immensely Readable How To Do Book, Presents Information In A Very Comprehensive And Easy-To-Locate Manner. Step By Step Procedures Are Provided For Using Hardware And Software As Well As For Designing And Developing High Quality Instructional Materials By Employing -¡ Nonprojected Media Options¡ The Print Medium¡ Overhead Projection¡ The Audio Medium¡ Still Photography¡ 35 Mm Slides¡ The Video Medium¡ Computers & Multimedia
Abstract: A handbook for instructors, students, and practicing instruction designers provides procedures and information concerning the design of print or non-print instructional materials, including information tests, performance objectives, how-to-do-it applications, examples, exercises, and answer keys. Topics include instruction design basics; determining needs, objectives, priorities, resources, and constraints for selecting an instruction-based delivery system; guidelines for defining and writing objectives; procedures for organizing the course, the study unit, and the lesson; a discussion of factors influencing media selection; the design of lessons and materials; student learning assessment; a formative evaluation strategy; and the evaluation of the instructor's training. Information tests and exercises accompany most of the 12 chapters. Numerous illustrations and examples are given throughout the text. (wz).
Although not considered a formal area of study, scholarship on the uses, content, and effects of entertaining media has been central to communication studies and related fields for more than a century. The serious study of entertainment seems paradoxical, as we presume entertainment to be the “lighter side” of our daily lives. Yet as revealed in this volume, entertainment media serve as cultural artifacts that shape our understandings of various peoples and publics in ways that invite deeper, immersive, and increasingly interactive engagement. On this backdrop, Entertainment Media and Communication serves as a reference guide for canonical and foundational research into media entertainment and a collection of emerging and updated theories and models core to the study of media entertainment in the 21st century. Across more than forty chapters and with a diverse and inclusive list of authors, this volume provides a broad-yet-nuanced view into entertainment media and communication scholarship. The contributors explore its foundations, define and extend key concepts and theories through myriad lenses, discuss unique considerations of digital media, and divine future paths for scholarly inquiry.