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Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.
This collection of essays originates from discussions at various fora about the need for Nigerian media scholars to analyse the country's media industry and practice. Some of the areas covered are: Socio-historical context of the development of Nigerian media; A critical analysis of state press relations in Nigeria, 1999-2005; Journalism ethics in Nigeria; and Newspapers' cartoons portrayal of human rights abuses in periods of economic deregulation in Nigeria.
This Study Brings To The Fore The Precarious Predicament Of The Mass Media Of A Country Whose Political Culture Is Characterised By Divergent And Powerful Interest Groups With Insatiable Political And Economic Demands On The Larger Political Entity. It Demonstrates How Nigeria`S Development As A Nation State Has Similarily Influenced The Way And Manner Of The Organisation, Administration And Contents Of Her Mass Media Systems.