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Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.
This collection of essays originates from discussions at various fora about the need for Nigerian media scholars to analyse the country's media industry and practice. Some of the areas covered are: Socio-historical context of the development of Nigerian media; A critical analysis of state press relations in Nigeria, 1999-2005; Journalism ethics in Nigeria; and Newspapers' cartoons portrayal of human rights abuses in periods of economic deregulation in Nigeria.
In today’s age of extraordinary technological development, the mass media industry must constantly innovate and adopt emerging concepts to keep up with the demand of online visibility and prominence. Interactivity is a distinguishing feature of the current online environment, and is a necessity in maintaining relevance in digital media sphere. The growing impact of new media technologies and the resulting pressure on mass media organizations to incorporate more audience involvement have made interactivity a particularly sought-after phenomenon throughout the industry. The prominence of online interactivity has resulted in anxiety throughout the mass media industry regarding the ways in which media organisations can engage with their audience and maintain a high level of traffic on their websites. Attaining these heights largely depends on the quality and nature of interactivity on a given site. This book provides insights into the interactivity basics of an ideal media website, and highlights the nature of interactivity in the Nigerian online media sphere vis-a-vis the basics of interactivity.
One of a series of monographs published as part of a UNESCO program to analyze the communication policies of selected countries, this report provides information about Nigeria. Various sections of the report discuss the following topics: (1) Nigeria's socioeconomic and political geography, (2) its system of mass communication, (3) its public policies concerning the mass media, (4) the policies of its mass media, (5) the distribution of professionals in the various print and broadcast media, and (6) an alternative communication policy for the country. An appendix contains tables of data, a copy of the code of conduct for the Nigerian press and an editorial on that code, and a list of newspapers and magazines that have been published in Nigeria since 1859. (FL)
Research Paper (postgraduate) from the year 2014 in the subject Communications - Journalism, Journalism Professions, grade: A, ( Atlantic International University ), course: PhD JOURNALISM, language: English, abstract: The role of the media can not be underestimated in any society. Hence the press is regarded as the forth estate of the realm and watchdog of any society. The media contributes to the economy through development and education agenda of the citizens. Corporate communications just like the media also have a crucial role to play in the progress and development of any organization. The ability to use the media can influence a series of issues at the national and organizational level. Journalism plays a big role in informing the public about major organizational change. And countries that are considered to be democratic are characterized by the freedom of the press. This paper is a vivid account of Journalism and corporate communications with a focus on Nigeria, the largest economy in Africa.
In Nigerian Media Industries in the Era of Globalization, editor Unwana Samuel Akpan provides a timely collection of relevant, key, and well-informed contributions on the Nigerian media industries in a changing media landscape. This collection assembles both media professionals and professors of media practice and theory to address how the Nigerian media industry has changed in a globalized world. The chapters apply scholarship, research, and industry experience to modern media narratives as well as a blend of Nigerian cultural concepts and idioms of communication. The contributors provide a historicized account of the Nigerian indigenous media systems and Nigerian mainstream media industry; examine media law in Nigeria and media ownership in Nigeria; express concerns over fake news in relation to elections; explore changes in journalism, broadcasting, health communication, organizational communication, AI in countering terrorism, sports media; and draw conclusions on how the media has changed in digital spaces. This book is essential for media scholars and media professionals who are interested in the growth and survival of the Nigerian media in the era of globalization.