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Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today’s Internet age than it was in his own time. McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, “I am not invisible.” McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway. The centennial celebration of McLuhan’s life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon’s writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author Terrence Gordon begins with a lucid definition of language and proceeds to examine how language becomes the subject matter of linguisitics. Topics include the contrast between writing and speech and elementary lessons in different levels of analysis from sounds to sentences. Here, absurd fictions are explored and the borderlands between linguistics and philosophy are investigated.
More than just a detailed life story, this fine and carefully written biography actually does justice to McLuhan's ideas. Gordon evocatively portrays McLuhan's central place in the ferment of the 1960s and explains the formation of his brilliant insights into the media. Escape Into Understanding is a discriminating and passionate portrait of one of the 20th Century's truly great men. It traces McLuhan's life from its beginning in the prairie city of Edmonton, Alberta, through his education at Cambridge and his teaching career in America to his startling breakthroughs in communication while at the University of Toronto. Wherever he went, McLuhan left the indelible memory of his passion for learning as a vital legacy among colleagues, friends and acquaintances. This is the man Gordon successfully evokes in this superb biography.
Existentialism For Beginners is an entertaining romp through the history of a philosophical movement that has had a broad and enduring influence on Western culture. From the middle of the Nineteenth Century through the late Twentieth Century, existentialism informed our politics and art, and still exerts its influence today. Tracing the movement’s beginnings with close-up views of seminal figures like Kierkegaard, Dostoyevsky and Nietzsche, Existentialism For Beginners follows its intellectual and literary trail to German philosophers Jaspers and Heidegger, and finally to the movement’s flowering in post-World-War-II France thanks to masterworks by such giants as Jean Paul Sartre, Albert Camus, Simone de Beauvoir, plus many others. Illustrations throughout — at once lighthearted and gritty — help readers explore and understand a style of thinking that, while pervasive in its influence, is often seen as obscure, difficult, cryptic and dark. Existentialism For Beginners draws the movement’s many diverse elements together to provide an accessible introduction for those who seek a better understanding of the topic, and an enjoyable historical review packed with timeless quotes from existentialism’s leading lights.
A concise, accessible introduction to the great linguist who shaped the study of language for the 20th century, Saussure for Beginners puts the challenging ideas of Ferdinand de Saussure (1857-1913) into clear and illuminating terms, focusing on the unifying principles of his teachings and showing how his thoughts on linguistics migrated to anthropology. Ferdinand de Saussure’s work is so powerful that it not only redefined modern linguistics, it also opened our minds to new ways of approaching anthropology, literary criticism, and psychoanalysis. Saussure felt that 19th century linguistics avoided hard questions about what language is and how it works. By 1911, he had taught a general linguistics course only three times. Upon his death, however, his students were so inspired by his teachings that they published them as the “Course in General Linguistics.” Saussure For Beginners takes you through this course, points out the unifying principles, and shows how these ideas migrated from linguistics to other subjects.
As the heyday of the Chicano Movement of the late 1960s to early 70s fades further into history and as more and more of its important figures pass on, so too does knowledge of its significance. Thus, Chicano Movement For Beginners is an important attempt to stave off historical amnesia. It seeks to shed light on the multifaceted civil rights struggle known as “El Movimiento” that galvanized the Mexican American community, from laborers to student activists, giving them not only a political voice to combat prejudice and inequality, but also a new sense of cultural awareness and ethnic pride. Beyond commemorating the past, Chicano Movement For Beginners seeks to reaffirm the goals and spirit of the Chicano Movement for the simple reason that many of the critical issues Mexican American activists first brought to the nation’s attention then—educational disadvantage, endemic poverty, political exclusion, and social bias—remain as pervasive as ever almost half a century later.
Many people consider Morrison s novels difficult to read. Most of her readers have at least one book on their shelves that they couldn t finish or, when they did finish one, just scratched their heads in confusion. And when we think we are sure we know what she s writing about, it turns out we are half wrong or only getting the tip of the iceberg instead of the whole, beautiful, brooding thing. Toni Morrison For Beginners is about the woman, her books, her mission, her word music, and all that subtext in her writings. Morrison s books are like the ocean: the surface is beautiful but everything that gives them life lies beneath. She s the kind of writer who can change your life and this book is here to help you navigate the words and the woman. "
A crowd of onlookers gawked from the sidewalk as four young black men dressed in black leather jackets and berets leaped from a Volkswagen, each of them wielding shotguns with bandoliers strapped across their bodies. The young men surrounded two white police officers who had accosted a black man and had him spread-eagled against a building. The young men did not say a word as the police officers watched them nervously, their eyes fixed on the shotguns. One of the young men held a large law book in his hand…This was the Black Panther Party in ideal action. The real story—the whole story—was both more and less heroic. So begins Black Panthers For Beginners. The late 1960s, when the Panthers captured the imagination of the nation’s youth, was a time of regulation. While their furious passage was marked by death, destruction and government sabotage, the Panthers left an instructive legacy for anyone who dares to challenge the system. Herb Boyd has done exhaustive research, examined the claims of all parties involved, and boiled the story down to “the truth.” We believe this is the most truthful book on the market, but each Panther has his or her own story to tell. We suggest that you check out the stories of all the Black Panthers.