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Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.
Mike Royko: The Chicago Tribune Collection 1984–1997 is an expansive new volume of the longtime Chicago news legend’s work. Encompassing thousands of his columns, all of which originally appeared in the Chicago Tribune, this is the first collection of Royko work to solely cover his time at the Tribune. Covering politics, culture, sports, and more, Royko brings his trademark sarcasm and cantankerous wit to a complete compendium of his last 14 years as a newspaper man. Organized chronologically, these columns display Royko's talent for crafting fictional conversations that reveal the truth of the small-minded in our society. From cagey political points to hysterical take-downs of "meatball" sports fans, Royko's writing was beloved and anticipated anxiously by his fans. In plain language, he "tells it like it is" on subjects relevant to modern society. In addition to his columns, the book features Royko's obituary and articles written about him after his death, telling the tale of his life and success. This ultimate collection is a must-read for Royko fans, longtime Chicago Tribune readers, and Chicagoans who love the city's rich history of dedicated and insightful journalism.
In the tradition of Just Mercy, an inspirational memoir by WNBA star Maya Moore Irons and her husband, Jonathan Irons, who she helped free from a wrongful conviction. A journey for justice turned into a love story when Maya Moore, one of the WNBA's brightest stars, married the man she helped free from prison, Jonathan Irons. Jonathan was only 16 when he was arrested for a crime he did not commit. Maya Moore's family met Jonathan through a prison ministry program in 1999 and over time developed a close bond with him. Maya met Jonathan in 2007, shortly before her freshman year at the University of Connecticut, where she became one of the most heralded women's basketball players in collegiate history. She visited him often throughout the years, as well as sending him letters and books as he fought for his freedom; ultimately, she became a strong voice for prosecutorial changes. She stunned the sports world when she announced in February 2019 that she would step away from her career in women's basketball, in part so she could help Jonathan in what they hoped would be his final appeal. In March 2020, his conviction was overturned by a state judge in Jefferson City, Mo. In this inspiring memoir, the couple will explore their unwavering faith, their deep connection, and how Maya stepped away from basketball to pursue justice both to prove Jonathan's innocence and inspire activism in others. Just like Maya and Jonathan asked themselves, readers will ask themselves one of the most important questions they can after reading this book: "Am I living out my purpose?"
This book examines several types of crime prevention approaches and their goals, including those that are designed to prevent conditions that foster deviance, those directed toward persons or conditions with a high potential for deviance, and those for persons who have already committed crimes. This edition provides research and information on all aspects of crime prevention, including the physical environment and crime, neighborhood crime prevention, the mass media and crime prevention, crime displacement and diffusion, prediction, community policing, drugs, schools, and electronic monitoring and home confinement.
Distributed to some depository libraries in microfiche.
Retired San Francisco cop Brad Lyon is settling into a quieter life with his wife Ashleigh in Virginia’s mountain country, where they collect and create teddy bears. But even here, stuff happens. The peace of the Shenandoah Valley is shattered when an intruder breaks into the Lyon home and makes off with their antique Farnell Alpha teddy bear—one of the most celebrated stuffed animals in history, and also Brad’s gift to Ash on their twentieth wedding anniversary. Afterward, life seems to be getting back to normal—until a trio of Japanese gangsters inexplicably shows up in town, and then the local museum director is found dead. Even though it all seems a bit fur-fetched, Brad knows he’s got a 187 on his hands—that’s California penal code for murder.
Game On tells the story of how and why the sports media industry grew to become one of the most important and profitable components of the global entertainment landscape.