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An evidence based, rigorous text reviewing 12 principles of experimental studies grounded in cognitive theory of multi-media learning.
A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
What is business for? Day one of a business course will tell you: it is to maximise shareholder profit. This single idea pervades all our thinking and teaching about business around the world but it is fundamentally wrong, Colin Mayer argues. It has had disastrous and damaging consequences for our economies, environment, politics, and societies. In this urgent call for reform, Prosperity challenges the fundamentals of business thinking. It sets out a comprehensive new agenda for establishing the corporation as a unique and powerful force for promoting economic and social wellbeing in its fullest sense - for customers and communities, today and in the future. First Professor and former Dean of the Säid Business School in Oxford, Mayer is a leading figure in the global discussion about the purpose and role of the corporation. In Prosperity, he presents a radical and carefully considered prescription for corporations, their ownership, governance, finance, and regulation. Drawing together insights from business, law, economics, science, philosophy, and history, he shows how the corporation can realize its full potential to contribute to economic and social wellbeing of the many, not just the few. Prosperity tells us not only how to create and run successful businesses but also how policy can get us there and fix our broken system.
Wild Oceans Coloring Book offers dozens of marine illustrations to color that are not only technically accurate, convincing, and powerful, but are also fresh, spontaneous and full of life. These sea life portraits meet the highest standards of anatomic accuracy and knowledge. Nick Mayer knows his subject matter intimately - based on a lifetime of study and pursuit of the various species - and executes at the highest level. But he fills his imagery with artistic qualities as only a fine artist can do. The end result is some of the very best imagery available today in the field of Sporting Art. You'll color such fascinating saltwater fish and deep-sea creatures as: - Chambered Nautilus - Blue Lobster - Giant Kelpfish - Pink Abalone - California Flyingfish - Humpback Whale - Leopard Shark - Leafy Seadragon - Blue Jellyfish - Green Sea Turtle - Blue Crab - Queen Angelfish - Pacific Seahorse ... and many more!
Generative Learning in Action helps to answer the question: which activities can students carry out to create meaningful learning? It does this by considering how we, as teachers, can implement the eight strategies for generative learning set out in the work of Fiorella and Mayer in their seminal 2015 work Learning as a Generative Activity: Eight Learning Strategies that Promote Learning. At a time when a great deal of attention has been paid to the teaching and learning from the perspective of effective instruction, Generative Learning looks at the flip side of coin and considers what is happening in the minds of the learner. This book takes a teachers-eye view of a range of theories of learning and keeps their application to the classroom firmly in mind through the use of case studies and reference to day to day practice. Generative Learning in Action also discusses the key considerations and potential limitations of each of the strategies, as well as how you could implement these in your own practice and more widely across a school. The authors bring a wealth of experience to this topic. Zoe Enser was a classroom English teacher for over 20 years as well as head of department and school leader in charge of improving teaching and learning. She is now lead specialist advisor for Kent with The Education People. Mark Enser has been a geography teacher for the best part of two decades as well as a head of department and research lead. He is the author of Making Every Geography Lesson Count and Teach Like Nobody's Watching as well as a TES columnist.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Vice President Dick Cheney had been practicing for doomsday scenarios for years before 9/11. In the 1980s, while serving as a Republican congressman from Wyoming and a rising power in the conservative leadership in Congress, he participated in one of the most highly classified, top-secret programs of the Reagan Administration. #2 On October 17, 2001, a white powder that had been sent through the mail to Senate Majority Leader Tom Daschle’s office in the Capitol was positively identified. It was an unusually difficult to obtain and lethally potent form of the bacterial poison anthrax. #3 During this time, threats of deadly attack were constant in the White House. On October 29, Cheney insisted on going to a secure undisclosed location to avoid being hit by the anthrax. #4 The sense of fear within the White House was understandable, as the administration had failed to predict the attacks, and had introduced a new intelligence tool that was supposed to help them understand threats, the Top Secret Codeword/Threat Matrix. But Al Qaeda’s attacks exposed a gaping shortcoming in the Vice President’s thinking.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 When Liz began The Irena Sendler Project, she was surprised to find that it had become a lot more than just a simple extra-curricular National History Day project. It had taken on a life of its own as The Irena Sendler Project. #2 When Liz was five, her mother left her behind to go stay with her boyfriend. She never returned. Her father was afraid of her, and he rarely visited. She was sent to many counselors and social workers who tried to help her understand her feelings. #3 Grandpa Bill had problems with his daughter, Liz. She was a difficult child who had issues in school. She couldn’t sit still, didn’t pay attention, and didn’t do anything she didn’t want to. She was often in fights. #4 Liz was assigned to Mr. Kayhart’s class again, which was difficult for her. She eventually transferred into Mr. Conard’s Creative Social Studies class, which was more to her liking. Mr. Conard’s class focused on projects that dealt with the civil rights struggle, the Depression, and issues of diversity and tolerance.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The traditional approach to medicine does not seem to be able to explain the current problems with our health. We are beginning to realize that the brain and the gut communicate with each other, and that their cross talk is important for our health. #2 The medical system’s disease model worked extremely well for certain acute diseases, such as infections, heart attacks, and surgical emergencies. It did not work so well for chronic health problems, such as cancer. #3 The old mechanistic disease models did not consider the brain, and did not consider the changes in technology over the last forty years. They did not consider the brain’s computing power or intelligence. #4 The traditional view of disease as a breakdown of individual parts of a complex mechanical device that can be fixed by medications or surgery has spawned a continuously growing health care industry. But while the U. S. health care system is the most expensive per capita, it ranked 37th by overall performance and 72nd by overall health among 191 member nations in a report by the Commonwealth Fund.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 On November 9, 1938, the synagogue was burned down. The SA burned it. The men who were there said they could hear the talk but not the words from the other room. The men who were upstairs with Schwenke and Kramer said they didn’t care if they burned the synagogue oil or not, it was duty. #2 The SA men went to the synagogue and took the floor oil, which they used to light the fires in the furnace-room of the synagogue. The innkeeper of the Huntsmen’s Rest called the Fire Department when he heard about the fire. #3 The groom’s father, Sturmführer Schwenke, was against the marriage because the bride’s father was not a Party member. The bride, who was always crying, was not a strong Party woman. The boy, who was a bed-wetter, hated his mother. #4 When Gustav was away from Kronenberg, he didn't feel so bad about spending something. He didn't feel so bad about anything. Away from Kronenberg, your bride didn't cry, your mother didn't talk, and your father didn't buy himself uniforms.