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The book consolidates the practical tips and concepts that shaped the authors work with organizations and individuals around the world. It is written to allow people to benefit from what hitherto was only available to some of the wealthiest organizations. The ideas presented in this book will help the reader better conduct dialogue with themselves and others leading to optimal outcomes for all. Written for the mass market, this book is a must-read for CEO's and senior staff. It reinvigorates the trainer's approach to interactions with people on all spectrums within the negotiation.
Examines the major issues for entrepreneurs in Asia including: raising start-up capital, managing growth, going international, listing on a public exchange and succession planning.
MASTERING BUSINESS IN ASIA CORPORATE GOVERNANCE "A good book for all company directors, CEOs, managers and government regulators. It highlights the growing importance of good corporate governance at a macro and micro level. Peter Wallace & John Zinkin's book illustrates clearly the corporate governance implications on different enterprises, Markets, and geographies with special emphasis from he shareholder's point of view. Particularly helpful are the details on how companies can implement a good corporate governance. This book is very comprehensive and is highly recommended for every executive looking to maintain exemplary governance and ethics in their organization." —Kai Nargolwala, Group Executive Director, Standard Chartered Bank "Businesses in competitive local and global markets increasingly use their commitment to corporate governance to differentiate themselves. The authors provide a useful road map to this future. Building on the best in Asia's business traditions, this book will help Asian businesses position themselves at the forefront of corporate social responsibility." —Rachel Kyte, Director, Environment & Social Development Department, International Finance Corporation "...They are to be congratulated for going beyond most other writers who set out to describe governance with little or no attention to the importance of the environment...." —Dr. John Carver, Creator of Policy Governance
The Balanced Scorecard Management System has evolved from a simple management system to a fully-fledged framework for creating a strategy-focused organization. Remarkably popular in North America, Europe and Australasia, it is quickly growing in importance within Asia. This book provides a practical overview of how Asian companies are implementing balanced scorecards. In addition to over 15 case studies, the work benefits from an exclusive survey of corporate experience and input from regional and global subject experts.
Market_Desc: · Entrepreneurs of all stages in Asia or involved in business with Asia· Government Departments involved in promoting business and entrepreneurship Special Features: · The authors backgrounds bring an interesting combination of experience and angles of the business world· The book includes surveys of Asian entrepreneurs and those involved with the entrepreneurial process as well as in-depth interviews with Asian entrepreneurs· It is divided into six sections. The first introduces the book and provides a background to Entrepreneurship in an Asian context, and introduces the key themes to be explored. The next four provide the main body of the book and deal with stages of entrepreneurial business: birth, adolescence, adulthood, and maturity.· Style is balanced between the depth required for those keen to study Asian entrepreneurs and the appeal and layout attractive to the more casual or busy reader who may be looking to utilise their time on a long-haul flight to pick up some quick insights About The Book: Entrepreneurial processes are relevant not only to start up businesses but also to every stage of business development and growth. Mastering Business in Asia: Entrepreneurship is designed to provide insight into issues and themes in Asian businesses which are relevant not only to Asian entrepreneurs of all stages of business development, but also to those doing business with Asian companies. The combination of in-depth discussions with Asian entrepreneurs, together with the insight provided by the authors and their advisers, provides a new approach to understanding the key issues of this important subject.
Mastering Business in Asia: Human Resource Management is a rare and timely book that explores talent management from an Asian angle. Written by consultants from one of the world's leading consultancies in human resource management , it is aimed at helping Asian managers understand the best practices in human resource management in order to accelerate growth in their own markets. It is required reading for any HR professionals and business managers working in Asia.
눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.
Supply chain management is a broader concept than logistics and extends beyond the company to all branches in the supply chain, including vendors, customers, carriers, facilitators, and channel intermediates. An in-depth understanding of supply chain fundamentals is imperative to create real value for the customer. Bowon Kim's Supply Chain Management examines the issues of effective SCM from the perspective of a dynamic organization, offering theoretical and empirical knowledge to effectively manage this interlocking series of transactions. Key decision dimensions are analyzed to better appreciate and manage the interrelationships between the critical elements of any SCM strategy: configuration, connection, inventory and logistics. Each element is reviewed to understand its dynamics and how it interacts with other factors to influence the overall performance of the supply chain. All linkages are scrutinized, from the optimum characteristics of supply chain coordination to innovative collaboration; the evolution of a supply chain strategy is charted through the course of this unique reference book. By thoroughly studying this book, readers will be able to develop a highly effective and well-balanced perspective to elucidate significant managerial problems in supply chain management.
In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic success in Asia. This important book is for anyone who has a stake in Asia or has plans to do business in it.
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.