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Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Discover the richness of global vegan cuisine with this “practical guide to plant-based cooking” (Yotam Ottolenghi), featuring more than 300 mouthwatering recipes for flavorful staples, weeknight meals, and celebratory feasts, from a James Beard Award–winning food writer. “Packed with so many vibrant, inventive recipes that you won’t know what to try first!”—Jeanine Donofrio, creator of Love & Lemons Plant-based eating has been evolving for centuries, creating a storied base of beloved recipes that are lauded around the globe. Mastering the Art of Plant-Based Cooking is the first book to collect these dishes and wisdom into a single volume, treating vegan food as its own cuisine, worthy of mastery. As an award-winning food editor and writer, Joe Yonan has spent years reporting on and making plant-based foods. With his finger on the pulse of this ever-growing cuisine, he has collected recipes and essays from prominent food writers in the plant-based sphere, creating a book that shows the true abundance of vegan food around the world, offering something for everyone. The book opens with an in-depth pantry section, showing how to create homemade versions of foundational ingredients like milks, butters, stocks, dressings, and spice mixes. The following chapters build on these elements, with recipes for meals throughout the day like: • Smoky Eggplant Harissa Dip • Chile-Glazed Sweet Potato and Tempeh Hash • Citrus and Mango Salad with Fresh Turmeric and Cucumbers • Bibimbap with Spicy Tofu Crumbles • White Pizza with Crispy Cauliflower and Shitakes • Enchiladas Five Ways • Black Tahini Swirled Cheesecake With numerous variations on base recipes, an extensive dessert section, hundreds of vegan meals, and stunning photography, Mastering the Art of Plant-Based Cooking will become a mainstay in your kitchen, delivering new ideas for years to come.
What if you could get more sales and with less effort? Are you tired of staring at a blank page, struggling to find the right words to captivate your audience and drive sales? Say goodbye to writer's block and hello to "Funnel Scripts" – your ultimate guide to crafting persuasive copy with ease. In this comprehensive book, you'll discover the secrets to creating high-converting sales funnels using the power of funnel scripts. From attention-grabbing headlines to irresistible calls-to-action, you'll learn how to leverage proven copywriting formulas to engage your audience and compel them to take action. Inside, you'll find: Step-by-step instructions for using funnel scripts to craft compelling opt-in pages, sales pages, email sequences, ads campaigns and much more! A library of customizable scripts for every stage of the sales funnel, from awareness to conversion. Introduction to copywriting process and keys to maximizing your results. Real-world examples of funnel scripts, ready to customize them and use it in your funnels. Whether you're a seasoned marketer or a complete beginner, "Funnel Scripts" will empower you to create persuasive copy that converts like never before. Say goodbye to guesswork and hello to results – get your copy today and unleash the power of funnel scripts in your marketing arsenal.
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Stop trying to beat everyone else. True success is playing by your own rules, creating work that no one can replicate. Don't be the best, be the only. You're on the conventional path, checking off accomplishments. You might be doing okay by normal standards, but you still feel restless, bored, and limited. Srinivas Rao gets it. As a new business school graduate, Srinivas's dreams were crushed by a soulless job that demanded only conformity. Sick of struggling to keep his head above water, Srinivas quit his job and took to the waves, pursuing his dream of learning to surf. He also found the freedom to chart his own course. Interviewing more than five hundred creative people on his Unmistakable Creative podcast was the ultimate education. He heard how guests including Seth Godin, Elle Luna, Tim Ferriss, Simon Sinek, and Danielle LaPorte blazed their own trails. Srinivas blends his own story with theirs to tell you: You can find that courage too. Don't be just one among many--be the only. Be unmistakable. Trying to be the best will chain you to others' definition of success. Unmistakable work, on the other hand, could only have been created by one person, so competition is irrelevant. Like Banksy's art or Tim Burton's films, unmistakable work needs no signature and has no precedent. Whether you're a business owner, an artist, or just someone who wants to leave your mark on the world, Unmistakable will inspire you to create your own path and define your own success.
Do you struggle to write copy that converts? Do you find yourself spending hours trying to craft the perfect message, only to see lackluster results? If so, you're not alone. Writing copy that sells is one of the most challenging aspects of marketing. But with the right guidance, anyone can learn to write copy that engages their audience and drives conversions. Introducing "Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells". This comprehensive guide is the ultimate resource for anyone looking to master the art of copywriting. Whether you're a business owner, marketer, or freelance writer, this guide will teach you everything you need to know to write copy that converts. Written by a team of seasoned copywriters and marketers, "Copywriting Demystified" is packed with practical tips, real-world examples, and actionable advice. You'll learn how to identify your target audience and craft messaging that resonates with them. You'll discover the secrets of writing headlines and subheadings that grab attention and keep readers engaged. You'll learn how to use storytelling techniques to build trust and establish credibility with your audience. But "Copywriting Demystified" isn't just about the basics. This guide goes beyond the fundamentals of copywriting to cover advanced techniques for optimizing your copy. You'll learn how to write effective calls-to-action that drive conversions and boost sales. You'll discover how to optimize your copy for search engines and increase your online visibility. What sets "Copywriting Demystified" apart from other copywriting guides is its focus on practicality. This guide doesn't just tell you what to do, it shows you how to do it. You'll find plenty of real-world examples and case studies to illustrate key concepts and help you apply them to your own writing. But don't take our word for it. Here's what some of our readers have to say: "This guide is a game-changer. I've been struggling to write effective copy for years, but "Copywriting Demystified" has given me the tools and confidence to take my writing to the next level." - John, small business owner "I've read plenty of copywriting guides, but this one stands out. It's comprehensive, practical, and easy to follow. I've already started seeing better results from my writing." - Sarah, marketing professional So what are you waiting for? If you're ready to take your copywriting skills to the next level, "Copywriting Demystified" is the guide you've been looking for. Order your copy today and start writing copy that sells.
Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns. Helps you wade through the plethora of social media monitoring and metrics to discover what elements are most applicable to your needs Explains the meaning behind the social media metrics tools so that you can understand how to make those results work for you Shares examples of how to calculate both the financial and non-financial return on investment of your social media efforts Includes real-world case studies that demonstrate how small and large businesses are using social media metrics With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.
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