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Because of their central position in people's lives, the mass media have unrivalled potential to inform and educate the general public. Yet in the response to HIV and AIDS, it is generally agreed that only a tiny fraction of that potential has been tapped. There are still millions of people who have never heard about AIDS and many more who harbor serious misconceptions about HIV infection. This study focuses on the challenges and opportunities in using the mass media in the response to AIDS and gives practical advice to those who wish to develop new projects.
Examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus on ownership, discourse or audience reception, this book also examines: promotional strategies; media production; representation and audience responses; and, impacts on policy, culture and society.
Contains the impact and appreciateness of the social and cultural AIDS radio transmitted messages on target audiences, and its advising media and HIV/AIDS organisations. It also assessed how best they could carried out AIDS campaigns in order to ensure maximum impact in South Africa, a case study of Botswana.
Ever since the publication of Placide Tempel's epoch-making work Bantu Philosophy, African philosophers have worked to dispel the myth that there is no metaphysics in Africa. In the East African context we remember the names of Joseph Nyasmi and Odera Oruka, and in the West African context, Pauline Hotoundji and Kwesi Wiredu have made monumental contributions to elucidate African metaphysics. This compendium, presented by a group of scholars from the University of Botswana, seeks to build bridges between the seemingly estranged disciplines of African metaphysics, existential philosophy, and economics in the contexts of HIV/AIDS.
Stopping AIDS provides the first comparitive survey of the use of mass media campaigns in the areas of HIV/AIDS prevention and health promotion and the very different approaches adopted across Europe