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The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.
In his best-selling Irrational Exuberance, Robert Shiller cautioned that society's obsession with the stock market was fueling the volatility that has since made a roller coaster of the financial system. Less noted was Shiller's admonition that our infatuation with the stock market distracts us from more durable economic prospects. These lie in the hidden potential of real assets, such as income from our livelihoods and homes. But these ''ordinary riches,'' so fundamental to our well-being, are increasingly exposed to the pervasive risks of a rapidly changing global economy. This compelling and important new book presents a fresh vision for hedging risk and securing our economic future. Shiller describes six fundamental ideas for using modern information technology and advanced financial theory to temper basic risks that have been ignored by risk management institutions--risks to the value of our jobs and our homes, to the vitality of our communities, and to the very stability of national economies. Informed by a comprehensive risk information database, this new financial order would include global markets for trading risks and exploiting myriad new financial opportunities, from inequality insurance to intergenerational social security. Just as developments in insuring risks to life, health, and catastrophe have given us a quality of life unimaginable a century ago, so Shiller's plan for securing crucial assets promises to substantially enrich our condition. Once again providing an enormous service, Shiller gives us a powerful means to convert our ordinary riches into a level of economic security, equity, and growth never before seen. And once again, what Robert Shiller says should be read and heeded by anyone with a stake in the economy.
Includes the annual report of the United States Shipping Board Emergency Fleet Corporation (called 1927-1933, United States Shipping Board Merchant Fleet Corporation).
There are three basic themes in Ralph Borsodi's This Ugly Civilization a critique of modern industrial civilization, achieving personal economic independence, and maximizing individual potential. Borsodi advocates a lifestyle of self-reliance and decentralized power, and outlines how it can be realized either by one man or by all. The logical steps are given for moving beyond a "victory garden" so that each of us may cultivate a human-scale existence compatible with nature and the pursuit of the good life.Received with great interest upon release in 1929, This Ugly Civilization offered a course of action for those who were soon facing the Great Depression. The book again found an audience during the rationing and instability of World War II. This Ugly Civilization and Borsodi's subsequent Flight from the City (1933) became "bibles" to many in the successive "back-to-the-land" movements that occur every generation. His ideas gained further momentum among young people looking for answers in the 1960s and 70s. The indefatigable Mildred Loomis, the greatest advocate of Borsodi's work, even garnered the nickname "grandmother of the counterculture." Within another decade, the punk-inspired DIY movement would rail against centralizing authority and encourage the creation of a new culture of self-determination-although such radical ideas were hardly new, as Borsodi's book shows.This Ugly Civilization rejects the reign of quantity over quality in both man and machine, along with the concomitant rise of consumerism and groupthink. Above and beyond mere self-sufficiency, Barsodi champions an appreciation of beauty, uniqueness and craftsmanship over the factory conformity being imposed in every sector of life. He has written a pragmatic, poetic and philosophical work that will speak to every thoughtful nonconformist. It represents an early seed of the Green Revolution that continues to promote health, comfort and independence. It is about living a whole, organic life and developing the potential of the individual, the family and the surrounding community.