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Monographic compilation of conference papers on major issues and future trends in mass media research - covers structural, functional and sociological aspects, relationships with political systems and the State, the management of mass media, the implications of information technology, etc. Bibliography pp. 202 to 236. Conference held in harriman 1973 may.
Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
The development of communication studies has been a lively process of adoption and integration of theoretical constructs from Pragmatism, Critical Theory and Cultural Studies. Critical Communication Studies describes the intellectual and professional forces that have shaped research interests and formed alliances in the pursuit of particular goals. Hanno Hardt reflects on the need to come to terms with the role of history in academic work and locates the intellectual history within the context of competing social theories. The book provides a substantive foundation for understanding the field and will be a major text in all courses dealing with communication history and theory.
Dosage: A Guiding Principle for Health Communicators uses “dosage” as a metaphor to help all healthcare professionals apply basic communication principles to their work. After a general overview of communication and its paramount importance in the health care setting, J. David Johnson, a professor of communications and former media research analyst for the U.S. Information Agency and author of five previous books, outlines the best practices for Interpersonal communication in health care relationships, including that between physician and patient. He answers questions such as “How Much Do I Reveal and When?”; Interprofessional teams, including teamwork, interdependence, stress and burnout, and communication in decision-making; Mass Media, including searching for information and gaps in knowledge; Knowledge diffusion and dissemination; Change in communication, including social media; Health information technology and how to handle the flood of communications we receive today. Johnson effectively expands his metaphor of dosage, detailing its many elements (amount, frequency, delivery system, sequencing, interaction with what other agents, and contraindications) as well as discussing the use and limits of metaphor generally. He explicitly addresses the following contexts: interpersonal communication, with a focusing on health professional-client interactions; inter-professional teams; mass media that are increasingly important for broader approaches to public health; how change is adopted and implemented within health care organizations and individuals; and the new technologies for health communication. The book’s final chapter turns to broader policy issues raised by application of the metaphor of dosage as well as detailing its implications for methods of communication research. It concludes with a discussion of how dosage can serve as a bridging metaphor to close the gap between researchers and practitioners which is fundamental to clinical and translational science.
News stories provide an essential confirmation of our ideas about who we are, what we have to fear, and what to do about it: a marketplace of ideas, shopped by rational citizen decision makers but also a shared resource for grounding our contested narratives of identity in objective reality. News as a fundamental social process comes into being not when an event takes place or when a report of the event is created but when that report becomes news to someone. As it moves off the page into the community, news discovers - through its interpretations - its reality in the lives of the consumers. This book explores the path of news as it moves through the tangled labyrinth of social identities and asserted interests that lie beyond the page or screen. The language and communication-oriented study of news promises a salient area of investigation, pointing the way to an expansion, if not a redefinition of basic anthropological ideas and practices of ethnography, participant observation, and “the field” in the future of anthropological research.
What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.
Materials for Learning (1981) examines the ability of books and broadcasts to change lives. The combination of print, radio, television and group meetings – distance teaching – can transform education in developing countries. Effective distance teaching requires effective teaching materials, and up to now there has been a lack of guidance about how to produce such materials and how to do so for different cultures. Materials for Learning aims to supply this need by suggesting guidelines for action and, where evidence is mixed or lacking, defining questions that still require answers. It is a practical book aimed at people actively involved in nonformal education and will be particularly useful for the developing world educators. The book looks first at how distance teaching can help with educational problems, considers how adults learn, and surveys problems of language and culture. It then considers the planning of distance teaching and looks in detail at the use of different media. There were also chapters on teaching numeracy and science at a distance, and a discussion of the kind of support that can be provided for people studying at a distance.
This analysis of the Kennedy administration's relationship with the press during the Laotian, Berlin, Cuban missile, and Vietnam crises of 1961-63 suggests that press coverage and Kennedy's influence on the press were far more varied than scholars have supposed. Focusing on press coverage of government officials, foreign leaders, domestic politicians, and interest groups, the study combines quantitative analysis with previously untapped sources in the Kennedy Library. Originally published in 1984. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.