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Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.
In addition to making a comprehensive survey of journalism, other mass media, and public relations in India, Mehta discusses such issues as freedom of the press, press laws, and developments in the international regulation of the media. His book is also a bibliography and a sourcebook of information on advertising codes; accreditation rules for media representatives and other information on Indian media and journalism.
Examines the intertwined genealogies of sovereignty, public, religion, and nation, and the spatiotemporal dynamics of broadcasting.
In Indian context.
The Means Of Communication That Reache Large Numbers Of People In A Short Time, Such As Television, Newspapers, Books, And Radion Are Conventionally Known As Mass Media. The Present Book, Compilation Of Informative Articles On Mass Media In General And Its Status In India In Particular, Provides Basic Information On The Topic In Historical Perspective. Though In The 21St Century, An Information Age, The Scenario Has Undergone Drastic Changes, Yet One Should Know About The Historic Long March Oof Mass Media.
This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.
This book provides latest trends and developments in mass communication in India. It seeks to cater to the needs of the students of Journalism, Policy-makers, researchers and teachers.
A fine introduction to the mass communication in india dealing with all major sub-areas like newspapers, television , radio, cinema, advertising and public relations etc.