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Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.
Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century.
Mass Appeal is the cure for Catholics who believe Mass is boring. Using Sacred Scripture, Church documents, and the text of the rite itself, this book shows the deep symbolism in every word and action of the liturgy.
This book narrates the integration of consumer culture into transnational human rights advocacy and explores its political impact. By examining tactics that include benefit concerts, graphic imagery of suffering, and branded outreach campaigns, the book details the evolution of human rights into a mainstream moral cause. Drawing inspiration from the critical theory of the Frankfurt School, the author argues that these strategies are effective in attracting masses of supporters but weaken the viability of human rights by commodifying its practices. Consumer capitalism co-opts the public’s moral awakening and transforms its desire for global engagement into components of a lifestyle expressed through market transactions and commercial relationships, rather than political commitments. Reclaiming human rights as a subversive idea can reconnect the practice of human rights with its principles and generate a movement bound to the radical spirit of human rights.
Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!
THE STORY: Father Tim Farley, a lover of the good things in life, is comfortably ensconced as priest of a prosperous Catholic congregation. Without realizing it, he has resorted to flattering his parishioners and entertaining them with sermons that
Mass Appeal: The ABCs of Worship walks you through the Mass from beginning to end, explaining precisely what is happening and - more importantly - why. The book explains all the things - candles, incense, vestments, statues, chalices, and so forth - you see at Mass, explaining what they are, why they're there, and what they mean. You'll see - perhaps for the first time - precisely how all the pieces of the Mass fit together to create a single, coherent whole. And you'll appreciate the Mass more than you do now. Use this booklet to improve your own understanding of the Mass, to get more out of the Mass, and to assist in your apologetics and evangelization efforts. Or give it to someone who is encountering the Mass for the first time and is having trouble absorbing all that is going on. It's also perfect for RCIA and CCD classes and parish pamphlet racks.
“Scottoline is a master.”—Philadelphia Inquirer Murder, intrigue, and romance collide in New York Times bestselling author Lisa Scottoline’s clever and fast-paced legal thriller. Starting over again after her divorce, Philadelphia lawyer Grace Rossi works part time for handsome Judge Armen Gregorian in the federal appeals court. Assigned to an explosive death penalty appeal, a long day of work unexpectedly leads to a night of passion with the chief judge. But when Gregorian is found dead the next morning, an apparent suicide, Grace knows she must uncover the truth. Suddenly this working mother finds herself investigating a murder, unearthing a secret bank account, and following a trail of bribery and judicial corruption hidden even from the FBI. In no time at all, Grace under fire takes on a whole new meaning. With the help of an undercover federal agent, she will risk everything to see justice done.