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The essential resource from Martha Stewart, with expert advice and lessons on gardening and making the most of your spectacular blooms Martha Stewart's lifelong love of flowers began at a young age, as she dug in and planted alongside her father in their family garden, growing healthy, beautiful blooms, every year. The indispensable lessons she learned then--and those she has since picked up from master gardeners--form the best practices she applies to her voluminous flower gardens today. For the first time, she compiles the wisdom of a lifetime spent gardening into a practical yet inspired book. Learn how and when to plant, nurture, and at the perfect time, cut from your garden. With lush blooms in hand, discover how to build stunning arrangements. Accompanied by beautiful photographs of displays in Martha's home, bursting with ideas, and covering every step from seed to vase, Martha's Flowers is a must-have handbook for flower gardeners and enthusiasts of all skill levels.
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
"Integrated Marketing" boxes illustrate how companies apply principles.
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
The J. Paul Getty Museum Journal has been published annually since 1974. It contains scholarly articles and shorter notes pertaining to objects in the Museum’s seven curatorial departments: Antiquities, Manuscripts, Paintings, Drawings, Decorative Arts, Sculpture and Works of Art, and Photographs. The Journal includes an illustrated checklist of the Museum’s acquisitions for the previous year, a staff listing, and a statement by the Museum’s director outlining the year’s most important activities. Volume 21 of the J. Paul Getty Museum Journal includes articles by John Walsh, Barbara C. Anderson, Ariel Herrmann, Jill Finsten, Lynn F. Jacobs, And Peter J. Holliday.
Profit Without Honor: White-Collar Crime and the Looting of America seeks to elucidate a very broad subject: white-collar crime. How broad? Its domain stretches from the small price-gouging merchant to the huge price-fixing cartel. It can breed in an antiseptic hospital or a toxic dump. It is at home on Main Street, Wall Street, Madison Avenue, and countless other addresses - including, at times, 1600 Pennsylvania Avenue.
If you're fed up with buying flowers to display and arrange at home, then look now further than this easy-to-follow, practical guide to growing your own cut flowers from gardening expert Sarah Raven (Gardener's World, The Daily Telegraph). With over 250 specially commissioned photos, top tips and step-by-step instructions, this book is the first step to having a house full of sophisticated and stylish home-grown arrangements! 'She makes it so simple. Once Sarah has had her way with you, you will never need to buy another bunch of out-of-season Kenyan roses again.' -- The Guardian 'Absolutely fantastic!' -- ***** Reader review 'A must for all flower lovers' -- ***** Reader review 'Inspirational' -- ***** Reader review 'Sarah Raven is the best!' -- ***** Reader review 'Beautifully illustrated and full of imaginative ideas' -- ***** Reader review ******************************************************************************************************* Demystifying the world of floristry, Grow Your Own Cut Flowers by Sarah Raven (Gardener's World, The Daily Telegraph) is perfect for beginner gardeners, flower arrangers wanting to grow their own flowers and experienced gardeners wanting ideas to fill a house with their harvest. With insider tips on sowing seed, conditioning flowers and putting together stylish arrangements for any occasion, step-by-step instructions, flower directories and over 250 specially commissioned photographs, this is an invaluable, practical and accessible guide to bringing a little bit of the outside into your house in a rewarding, stylish and sustainable way.
The filming of the blockbuster film Jaws is regarded as a landmark event in both the history of motion pictures and the quaint New England island of Martha's Vineyard, where the geographic isolation necessitated the hiring of hundreds of locals to work as actors and laborers. Among this virtual army of hometown participants were numerous professional and amateur photographers, each with full access to the production's inner workings--for the first time ever this compiles their behind-the-scenes photographs and stories into a treasure trove of Jaws rarities. Included are a foreword by director Steven Spielberg, interviews with production designer Joe Alves, screenwriter Carl Gottlieb, location casting director Shari Rhodes, and more, providing an unprecedented all-access pass to the creation of some of the most memorable and terrifying scenes in film history. This unique compendium is the first to focus on the production's local participants, telling their stories at last.
This waterproof log book is the perfect place for recording your work in the garden. Use this journal throughout the seasons, from building catalog wish lists early in the year, to noting the first signs of spring, to recording what vegetable crops you planted and their yield, to organizing yourself for bulb planting in fall, to, finally, putting the garden to bed for the winter. A five year grid at the beginning of each month offers space to note annual garden cycles over time, and journal entry pages are lined for notes or graphed for diagramming plantings. Whether you tend a window box, a cutting garden, or many raised vegetable beds, this is the perfect write-in companion to your gardening. This weatherproof five-year log book includes the following features: -Sturdy waterproof cover to protect pages from rain and muddy soil -Lined pages and gridded paper for plotting beds -Five years of 12-month bloom and harvest grids for recording what you planted and when -Authoritative appendices on composting, pruning, pest and disease control, and container gardening -Useful reminders by season on fertilizing, mulching, and transplanting -Space for listing your favorite sources and suppliers.