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Actes de la Journée de Droit de la Propriété Intellectuelle du 15 février 2011, regroupant des contributions d'Ilanah Simon Fhima, Jacques Azéma, Philippe Gilliéron, Yuanshi Bu et Anne Marie E. Verschuur.
When a mark acquires a reputation, it becomes a means of attracting consumers by communicating to them various messages going beyond the indication of commercial origin of goods or services. Thus, trade marks familiar to the general public enjoy a special legal protection regime above and beyond that afforded trade marks in general, allowing them to benefit from enhanced protection against reproduction or imitation detrimental to, or taking unfair advantage of, the distinctive character of the mark or its repute. This richly researched book, the first comprehensive guide to current European Union (EU) law and practice concerned with reputed trade marks, conducts an in-depth analysis of this extended protection provided by Regulation 2017/1001 on EU trade marks and Directive 2015/2436 under which it is mandatory across all Member States. Using a practical approach, focused on identifying and analysing the criteria for infringement of trade marks with a reputation in proceedings before civil courts and in administrative proceedings before the European Union Intellectual Property Office (EUIPO) or national trade mark offices, the author addresses such elements of the special protection regime as the following: prerequisites for infringement of the right to a reputed mark common to all recognised forms of infringement; how to demonstrate each type of infringement of the right to the trade mark with a reputation (blurring, tarnishment and unfair advantage); proof of reputation; distinguishing the concept of well-known trade mark; legitimate versus questionable justifications of the ‘due cause’ exception within the meaning of EU law provisions; use of a disputed sign falling under freedom of expression; identifying the role of likelihood of confusion under the special regime; and how to prove the existence of a link between the signs in dispute. The author pays detailed attention to the case law of the Court of Justice and General Court of the EU, as well as cases before the EUIPO and national courts. He takes into account research from a number of Member States (plus Switzerland), thus widening prior work in the field from its predominant English-language context. With this book practitioners will confidently approach cases before courts, the EUIPO and national EU trade mark offices involving enhanced protection of trade marks with a reputation. In addition, the book will help judges and trade mark offices examiners to interpret the EU provisions and assess claims regarding such reinforced protection. For scholars and students of intellectual property law, this book will prove a cornerstone volume in the field.
Intellectual property law plays a pivotal role in ensuring that luxury goods companies can recoup their investments in the creation and dissemination of their copyrighted works, trademarked logos, and patented designs. In 2011, global sales for luxury goods reached about $250 billion, and consumers in East and Southeast Asia accounted for more than 50 percent of that figure. The rapid expansion of the market has prompted some retailers to wield intellectual property against the influx of imitators and counterfeiters. The Luxury Economy and Intellectual Property comprehensively explores the rise of the luxury goods economy and the growing role of intellectual property in creating, sustaining, and regulating this economy. Leading scholars across various disciplines critically consider the industry, its foundational intellectual property laws, and the public interest and social concerns arising from the intersection of economics and law. Topics covered include defining the concept of luxury, the social life of luxury goods, concerns about distributive justice in a world flooded by luxury goods and knockoffs, the globalization of luxury goods, and the economic, social, and political ramifications of the meteoric rise of the Asian luxury goods market.
Patent Transactions. Limited regulation in the multilateral legal framework and diverse legislation and practice at the country level (Marco M. Aleman) ; International Technology Transactions from a Development Perspective (Christoph Spennemann) ; International IP transactions: arguments for developing a UN standard (Mark Anderson) ; IT Agreements - from software to cloud services (Philippe Gilliéron) ; Accords de technologie et droit de la concurrence: de l’approche plus économique à la saisie par l’abus de position dominante (Adrien Alberini).
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Cet ouvrage constitue le huitième volume de la collection p®opriété intelle©tuelle – intelle tual p operty (www.pi-ip.ch). Il rassemble les contributions qui ont été rédigées à l’occasion de la Journée de Droit de la Propriété Intellectuelle (www.jdpi.ch) organisée le 5 février 2015 à l’Université de Genève sur le thème « Le droit du design / Design Law ». Il ne fait pas de doute que l’apparence extérieure des produits qui nous entourent est susceptible d’exercer une force d’attraction importante, voire une fascination sur le public des consommateurs. Preuve en est la valeur phénoménale progressivement acquise par une firme californienne à la désormais célébrissime pomme – qui était, il faut le rappeler, au bord du gouffre il y a quelques années –. Cette firme a en effet su inventer ou réinventer des produits technologiques à destination de tous à la ligne épurée et attractive, qu’il s’agisse de téléphones, de tablettes ou d’autres produits électroniques. Il est certes clair que l’attractivité de ces produits ne tient pas exclusivement à leur apparence, mais également à leur convivialité et fonctionnalités technologiques. On ne peut toutefois pas doutes que leur « look » y contribue aussi (largement). Il n’est dès lors pas surprenant que nombre d’entreprises dans des secteurs et industries très variés consacrent d’importantes ressources et leur énergie créatrice à développer des produits au design unique, destiné à les distinguer de ceux de leurs concurrents. Comment le droit du design peut-il dès lors protéger cette créativité des produits et à quelles conditions ? Juger du pouvoir d’attraction de la forme d’un produit n’est pas tâche aisée. C’est en somme tenter de faire écho sur le plan légal à la phrase du célèbre designer Milton Glaser : « There are three responses to a piece of design : yes, no and … WOW. WOW is the one to aim for ». Pour explorer le domaine évolutif du droit du design, les auteurs des remarquables contributions qui composent ce livre se sont penchés sur diverses facettes de la thématique en droit international et national. Qu’ils soient chaleureusement remerciés pour leur précieux travail et que M. Pierre Heuzé qui s’est chargé des tâches d’édition du livre trouve ici aussi l’expression de ma vive reconnaissance.
141p

AIPPI

International Association for the Protection of Industrial Property

Published: 1990

Total Pages: 1046


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