Download Free Marketing Your Shopping Center Book in PDF and EPUB Free Download. You can read online Marketing Your Shopping Center and write the review.

This dissertation, "A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong" by Wing-chi, Ng, 吳永治, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: This paper examines the major components and effectiveness of the marketing strategies in promotion mix of shopping centres in Hong Kong. In order to attract as many as visitors, many shopping centres in Hong Kong have implemented different promotional strategies with a hope to successfully deliver valuable goods and services to their customers. This paper studies what kinds of promotional mix those shopping centres are being implemented and its effectiveness on attracting shoppers. Three famous shopping centres are selected for the study. They are the Pacific Place at Admiralty, Harbour City at Tsim Sha Tsui and New Town Plaza at Sha Tin. They are separately located in Hong Kong Island, Kowloon and New Territory but they all successfully attract shoppers from local residents to tourists. On site investigation and customer survey from shoppers will be conducted to collect views and opinions regarding shopping centres' promotional strategies. Analysis for customer survey and recommendations would be suggested to shopping centres management for modifying their promotional strategies. It wishes to give the management more insights and different considerations to adjust their current promotional mix so that their promotional strategies could be more comparable and better deliver their goods and services to their existing and potential customers. In view of emerge of change in technology, mobile communication recently becomes more and more popular and seems to be more influential than traditional public media. This paper also suggests measures for shopping centre management adjusting their promotion mix by taking advantage of the technology to enhance their marketing strategies and allow direct marketing with their customers. Subjects: Shopping centers - China - Hong Kong - Marketing
Learn from a highly successful strategic marketer who has pulled the multi-disciplinary and challenging aspects of marketing a shopping centre together in one place. Packed full of practical advice, examples, useful resources and templates, it's a book all Shopping Centre Marketing Managers should keep close by and refer to often. - Back cover.
Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopping center development has never been more popular-or more hazardous than it is today. Retail distribution in the United States has greater efficiency than anywhere else in the world, a tribute to the adaptability and rationalization of systems which have characterized the field. The pressures of the future, however, require greater exertion if they are to be adequately met. The industry drive to the new "middle markets" may change the face of small city America-or it may lead to a blind alley. As central cities, aided by EDA (Economic Development Administration) and UDAG (Urban Development Action Grant), gird up for revitalization in the face of reduced real buying power, these issues take on increased vigor. A whole new legal fabric is evolving in the development of major commercial facilities. Does it mark the path of the future-or is it an ineffectual last gasp effort to reshape the basic overwhelming trend lines of American life? How do we get a grasp on these parameters? Whether city planner, economic or marketing consultant, investor, or developer-much of our future depends on the answers. The authorities brought together for these specially sponsored papers are the best in the business-and provide key insights into this dynamic field. Demographics and consumer response that challenge marketing and planning professionals are also included.