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EBOOK: Marketing: The Core
Presents a guide for those interested in pursuing a career in the performing arts, with advice and tips on assessing interests and skills, setting goals, planning career actions, searching for a job, networking, and pursuing success in the workplace.
This book is highly productive if you are a CEO who wants to take your company to the next level, an employee who wants to develop your career, an entrepreneur who wants to start a business from scratch and a professional doctor, engineer, officer or freelancer who wants to establish their name as a brand or a youngster who wants to achieve your full potential and take the lead in your first career move. A Personal brand when used as a marketing tool can make your professional profile more attractive, visible, credible, lucrative, and long lasting. This book serves as a dynamic tool to develop your professional profile in a diverse world. Get started with this stellar book to grasp the fundamentals of Personal branding.
MSD, Dhoni, Mahi or Mahendra Singh Dhoni is not just the name of a person. It represents a culture in itself, a culture of sportsmanship, a mark of charisma and a never-say-die attitude at work. This book isn't yet another biography on Dhoni, nor it is a compilation of statistics on his cricket performance over the years. It is a commentary of his way of cricket and his art of living. Readers can choose to revel in this one-of-a-kind book on MSD, that presents a free-flow of how a genuine celebrity like him is perceived by a common fan.The name 'Dhoni' exudes rave fashion, a movement of goodness that comprises millions of heartbeats. With him, you never know when the lightning of cricket shots may strike upon the opposition team. Renowned for his prowess behind the stumps and for his much-talked-about 'Helicopter' shot as a batsman, Dhoni is no less than a rage in the cricket fraternity.
The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts. Gurus: explanations of the lives, careers, and key theories of the world's leading business thinkers
Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia’s mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions. With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing. In the end, it’s all about how you engage and serve your customers and potential customers. As a culinary professional, foodie or entrepreneur, your perspective and experiences have greater importance and market value than you probably ever dreamed. You can make a difference in the world. One of the best ways to do that is to learn how to harness the power of the New Digital Economy In How To Become A Rock Star Chef, legendary trainer Chef Mark Garcia gives you a peek behind the kitchen door into the New Digital Economy and reveals a simple 11-Step plan on how chefs, restaurateurs and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line.
Personal and professional success in today’s crowded, competitive economy is dependent on your discovery of the answer to the following questions: “What is my best purpose to achieve conscious success?” “How can I demonstrate high awareness for conscious success?” “How can I positively differentiate myself from others?” In his book, The Nine Dimensions of Conscious Success, David Nielson addresses the dilemma of how to define your purpose in life to achieve conscious success. Drawing upon his unique life experiences as a management consultant, executive coach and as an organizational developer at Coors Brewing Company, Nielson outlines a practical process model for you to achieve individual success. He uses real-life stories, humor, and a humble approach that has connected with audiences of all ages worldwide in his consulting practice and in the pages of this breakthrough book. Nielson builds the foundation of his “Conscious Success Model” on three pillars: Purpose, Self-awareness, and Social Awareness. When combined and mastered, these essential starting blocks will bring you fulfillment on their own, but they can also be used to create your unique brand, style, and strong reputation. They also support the structure of six key “Differentiators” identified to create Nielson’s nine-dimensional model for achieving success. The six key differentiators include: Authenticity Work Ethic and Personal Responsibility Listening for Results and Connections Articulation for Impact Humor Gratitude Each differentiator is a powerful tool (when mastered) to strengthen your brand, your reputation, and to open doors to opportunities that allow you to fulfill your purpose…as consciously planned! Nine Dimensions of Conscious Success is a must read for young executives, career professionals, entrepreneurs, or anyone committed to a personal and professional development journey. A critical starting point on that journey is utilizing the interactive Conscious Success Assessment® - an added bonus for readers. This assessment allows you to increase your self-awareness before creating your own Conscious Success Action Plan. If you are tired of the trial and error approach to your life, read this book and find yourself on the path to conscious success today! For additional information on the Conscious Success model, additional assessments, speaking engagements, or Conscious Success group training programs, visit DNAworldwide.net
An international bestseller, BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique, authoritative, and wide-ranging, it offers practical and strategic advice for anyone doing business today. Written with a team of world-class writers and editors, it is an essential desk reference for managers, MBA and business students and for small business owners worldwide. Fully updated and revised for this new edition, BUSINESS features: Best Practice: over 170 essays from a stellar cast of business thought leaders including C. K. Prahalad, Gary Hamel and John Kotter Actionlists: practical solutions to everyday business challenges Management Library: time-saving digests of more than 100 of the world's best business books Dictionary: jargon-free definitions of more than 7,000 terms Giants : revised biographies of many of the world's most influential gurus and pioneers