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It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
No function of an organization is more important than marketing, and considering that one out of every three people in the world claims to be one of his followers, Jesus is the most effective marketer in history. Whether you are trying to communicate an idea, sell more products or services, get more members, raise more donations, or win more votes... Jesus has provided the greatest model for you to influence the world around you.
Although written before much of the revolution in digital media, this book provides a lot of useful strategic input for those involved in media and Scripture Engagement.
In this provocative book, the author argues that American Christianity, especially evangelicalism, has been corrupted by the dominance of consumerism in modern life. The church's mostly uncritical adoption of this secular condition has resulted in an idolatrous morphing of the message of Christ into just another brand. With Brand Jesus, Wigg Stevenson names the growing concern felt by many Christians at the commodification of their faith. Using Paul's letter to the Romans as a starting point, Wigg Stevenson 'reads' the letter to today's church, speaking to our consumerist situation through the parallels with Paul's Rome. Though rooted unapologetically in a love for the church, Brand Jesus does not shy away from provocative claims about the melding of Christian faith and consumer ideals; the rise of market-driven theology; the blurring boundaries between the law and religion; and other topics. Wigg Stevenson describes the current situation of both church and society and issues a challenge to it: When faith is a product for consumption, how can the church be faithful to Christ as living Lord, instead of as Brand Jesus?
“This book will prove to be a most effective weapon… against the debunking and skeptical attitudes toward the Gospels that are so prevalent, not only in academe, but also on the street, among young people who, sadly, are leaving the Churches in droves.” – Robert Barron, author of Catholicism For well over a hundred years now, many scholars have questioned the historical truth of the Gospels, claiming that they were originally anonymous. Others have even argued that Jesus of Nazareth did not think he was God and never claimed to be divine. In The Case for Jesus, Dr. Brant Pitre, the bestselling author of Jesus and the Jewish Roots of the Eucharist, goes back to the sources—the biblical and historical evidence for Christ—in order to answer several key questions, including: • Were the four Gospels really anonymous? • Are the Gospels folklore? Or are they biographies? • Were the four Gospels written too late to be reliable? • What about the so-called “Lost Gospels,” such as “Q” and the Gospel of Thomas? • Did Jesus claim to be God? • Is Jesus divine in all four Gospels? Or only in John? • Did Jesus fulfill the Jewish prophecies of the Messiah? • Why was Jesus crucified? • What is the evidence for the Resurrection? As The Case for Jesus will show, recent discoveries in New Testament scholarship, as well as neglected evidence from ancient manuscripts and the early church fathers, together have the potential to pull the rug out from under a century of skepticism toward the traditional Gospels. Above all, Pitre shows how the divine claims of Jesus of Nazareth can only be understood by putting them in their ancient Jewish context.
Capturing important insights from Paul's speech to the multicultural and multireligious city of Athens in Acts 17, Paul Copan and Kenneth Litwak seek to enhance and embolden the church's witness in today's pluralistic society by helping us point contemporary Athenians beyond "an unknown God" to the God and Father of Jesus Christ.
The perfect gift! A specially priced, beautifully designed hardcover edition of The Joy of the Gospel with a foreword by Robert Barron and an afterword by James Martin, SJ. “The joy of the gospel fills the hearts and lives of all who encounter Jesus… In this Exhortation I wish to encourage the Christian faithful to embark upon a new chapter of evangelization marked by this joy, while pointing out new paths for the Church’s journey in years to come.” – Pope Francis This special edition of Pope Francis's popular message of hope explores themes that are important for believers in the 21st century. Examining the many obstacles to faith and what can be done to overcome those hurdles, he emphasizes the importance of service to God and all his creation. Advocating for “the homeless, the addicted, refugees, indigenous peoples, the elderly who are increasingly isolated and abandoned,” the Holy Father shows us how to respond to poverty and current economic challenges that affect us locally and globally. Ultimately, Pope Francis demonstrates how to develop a more personal relationship with Jesus Christ, “to recognize the traces of God’s Spirit in events great and small.” Profound in its insight, yet warm and accessible in its tone, The Joy of the Gospel is a call to action to live a life motivated by divine love and, in turn, to experience heaven on earth. Includes a foreword by Robert Barron, author of Catholicism: A Journey to the Heart of the Faith and James Martin, SJ, author of Jesus: A Pilgrimage
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Leader's Guide for the Worship track of Gospel Shaped Church from The Gospel Coalition, exploring how a church should be a worshipping community. Gospel Shaped Church is a curriculum from The Gospel Coalition that will help whole congregations pause and think carefully and prayerfully about the kind of church they are called to be. This seven-week whole-church curriculum explores what it means to be a worshiping community. The Leader's Guide contains everything you need to lead this flexible course. Christians are people who have discovered that the one true object of our worship is the God who has revealed himself in and through Jesus Christ. For most believers, worship is what happens for an hour on Sunday morning as we sing and pray together. But the Bible reveals a much bigger vision for what worship really is and how it should shape our lives. So what exactly is worship? What should we be doing when we meet together for “church” on Sundays? And how does that connect with what we do the rest of the week? As we search the scriptures together we will discover that true worship is more than this-it is to encompass the whole of life. This engaging and flexible resource will challenge us to worship God every day of the week, with all our heart, mind, soul and strength. This flexible resource will train your whole church through teaching, preaching, daily reading and small-group Bible study and discussion-or any combination of those elements. The overall aim is that your church will embark on a journey to discover the kind of people they should be as they are shaped by the gospel of Jesus Christ. Works alongside the Gospel Shaped Worship DVD and the Gospel Shaped Worship Handbook for use by church members.