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Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.
Today, libraries must provide various web-based services, social media, and internet to patrons in order to adequately support their information needs. In addition to these services, the maintenance of online literature, databases, data sets, and archives cause librarians to have to handle huge amounts of data each day. Big data can support with quality improvement and problem solving to improve library services and can help librarians to provide up-to-date and innovative real-time services to library users. Big Data Applications for Improving Library Services is an essential scholarly publication that examines the implications and applications of big data analytics on services provided by libraries. Highlighting a wide range of topics such as data analytics, mobile technologies, and web-based services, this book is ideal for librarians, knowledge managers, data scientists, data analysts, cataloguers, academicians, IT professionals, researchers, and students.
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
This seven-volume set offers a core collection of hand-selected titles in 58 curriculum-specific subject areas. Volumes are organized into broad subject areas such as Humanities, Languages and Literature, History, Social Sciences and Professional Studies, Science and Technology, and Interdisciplinary and Area Studies. The seventh volume provides helpful cross-referencing indexes which explain the relationship between RCL subject taxonomy and LC ranges. New to this edition are the inclusion of interdisciplinary subject areas and the selection of electronic resources and web sites essential for undergraduate library collections. Non-book selections will be easily identified by a graphic indicator included in the item record. All selections will be assigned an audience level marker indicating whether the title is most appropriate for lower-division undergraduate, upper-division undergraduate, faculty, or general readership. Records will also include a notation if they previously appeared in BCL3 (Books for College Libraries, 1988) or have been reviewed by Choice.
Gives practical advice on how to improve library services using web 2.0 technology and describes a service model of constant and purposeful change, evaluation and user participation.