Download Free Marketing Manual For The Wisconsin Urban Transit Association Book in PDF and EPUB Free Download. You can read online Marketing Manual For The Wisconsin Urban Transit Association and write the review.

Paratransit services are more expensive to provide on a per-trip basis than fixed-route transit, so operating efficiencies could be achieved by attracting some paratransit riders to fixed route. The Guidebook identifies the characteristics and preferences of four distinct market segments: people with disabilities who use fixed-route transit; people with disabilities who use paratransit; others who currently use paratransit; and people with disabilities who normally do not use transit. The Guidebook also provides step-by-step procedures for estimating demand, locating bus stops, training drivers, providing travel training for patrons, marketing services, and evaluating successes.