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Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
What if all the things you wanted in life could actually be yours? It sounds too good to be true, but you can get what you want in life. How easily we are misled by others is a major hurdle to realizing our maximum potential. This book shows you how to put yourself first and live your ideal life. How? Through Dark Psychology. Are you constantly burdened by others controlling you? Do you feel you are being forced to do things or be versions of yourself you don't like? Or, have you wanted to go out with someone and wondered, "I have no idea how to talk to her!" We are taught to be afraid of things we do not understand. Most of us feel that if everyone else says it is terrible, it must be so. But dark psychology is not bad. It is your roadmap to success. So many of us even believe that some organizations are terrible because they dabble in dark psychology. When you learn the truths, you'll know that all of us can wield the powers therein. Not just the Freemasons. Of course, we'll learn all about them in this book too. Plus, this book will equip you with the magicking power to read, understand, and control how others think. In the same breath, you will also learn to defend yourself. Here's just a taste of what is waiting for you inside this book: What is dark psychology, and is there any history to it? An introduction to Freemasonry. Who comprises the mythical dark triad? How do you identify dark triad personalities? What is persuasion, and how is it used the world over? Is hypnotism legitimate? And so much more! As you learn, you will find that dark psychology can put the reigns of your life entirely in your hands. So, what are you waiting for? Click "Buy," and begin the journey into owning your life, one secret persuasive tactic at a time!
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.
Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social media. Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to think creatively and develop their own unique &ld
In the shadows of human interaction lies a realm where manipulation, influence, and control reign. Manipulation is a groundbreaking exploration into this often unseen world, revealing the intricate mechanisms and tactics that underpin manipulative behavior. This book offers a deep dive into the complex and sometimes disturbing aspects of human psychology. It's not just a text; it's a mirror reflecting the darker sides of human interactions that we often overlook or fail to recognize. From the subtle manipulations in everyday relationships to the more overt machinations of political and economic scams, this book covers the entire spectrum of dark psychology. Each chapter unfolds another layer of understanding, providing insights into how manipulation operates in various contexts - personal relationships, digital interactions, workplace dynamics, and even global propaganda. The book does not just describe these phenomena; it dissects them, offering an analytical perspective that is both comprehensive and accessible. Manipulation also serves as a guide for resilience and empowerment. It equips the reader with knowledge and strategies to recognize, resist, and protect against manipulative tactics. This is not a handbook for the manipulator but a shield for the manipulated. Whether you're a psychology enthusiast, a professional in the field, or just someone curious about the darker aspects of human behavior, this book is an essential addition to your library. It invites you to embark on a journey of discovery, awareness, and self-empowerment in a world where understanding dark psychology is not just useful but necessary. Prepare to be enlightened, disturbed, and ultimately empowered as you turn the pages of Manipulation. Your perception of influence, control, and human interaction will never be the same.
Do you want to learn about Dark psychology and its fundamentals? Do you want to master manipulation techniques to influence people? Do you have the feeling that someone is manipulating you and you want to defend yourself? If you want to know the human psyche in depth, learn to master, recognize and defend yourself from Mental Manipulation, read on to see the importance of the things you will learn with this book. By Dark Psychology we understand the techniques used to manipulate and persuade people. These techniques can be used both negatively against us, but also positively in our daily lives to gain acceptance and be more influential socially or at work. Therefore, it is necessary to understand these Techniques both to avoid being victims of those who apply them, and to improve our condition of human relationships. IN THIS BOOK YOU WILL LEARN : - THE FOUNDATIONS OF DARK PSYCHOLOGY AND ITS HISTORICAL AND SCIENTIFIC BASIS. - MENTAL MANIPULATION TECHNIQUES - RECOGNIZE AND DEFEND YOURSELF FROM MANIPULATORS WHO NEGATIVELY INFLUENCE YOUR LIFE - ACTIVELY USE MENTAL MANIPULATION TO IMPROVE THEIR SOCIAL AND WORK LIFE - ACTIVE AND PASSIVE MANIPULATION TECHNIQUES Psychology and manipulation, along with the simple and practical techniques you'll find in the book, will help you improve your living condition and relate better to everyone. IF YOU WANT TO KNOW MORE' AND WANT TO REGAIN CONTROL OF YOURSELF AND YOUR LIFE, DON'T WAIT... GO BACK TO THE TOP OF THE PAGE AND CLICK BUY NOW!
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.