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The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
An analysis of the marketing of farm products, concentrating on broad trends in the market. Includes new material on formula pricing, which explains the use of standardized grading in marketing perishable commodities at decentralized markets. Contains two separate sections on beef and hogs, reflecting recent price trends, as well as authors' defense of the use of regulations and subsidies to protect small farmers from totally free market forces.
A Farmer's Guide to Marketing the Direct-Market Farm is a straight-forward guide to helping farmers market their farm products using quick, simple and low-cost marketing strategies.