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“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.” Bharat Puri, Managing Director, Pidilite Industries. “Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.” Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran • From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.
This book is packed full of powerful marketing secrets that will help readers enhance their companies' images and increase their business.
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars, one can easily increase the number of visitors to a Web site and significantly increase sales. Based on interviews with hundreds of PPC masters, this book is a compilation of their secrets and proven successful ideas.
This book outlines the recent advancements in the field of artificial intelligence (AI) and addresses how useful it is in achieving truly sustainable solutions. The book also serves as a useful reference literature in developing sustainable engineering solutions to various social and techno-commercial issues of global significance. This book is organized into two sections: section 1 is focused on fundamentals and principles of AI to lay the groundwork for the second section. Section 2 explores the sustainable engineering solutions development using AI, which addresses challenges in various computing techniques and opportunities in engineering design for sustainable development using IoT/AI and smart cities. Applications include waste minimization, re-manufacturing, reuse and recycling technologies using IoT/AI, Industry 4.0, intelligent and smart grid systems, energy conservation using technology, and robotic process automation (RPA). The book is ideal for the engineers, researchers and students interested in how AI can aid in sustainable development applications.
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Scared of cramming those miles long word lists? Wish you could have an easier, less frightening way of mastering vocabulary for SAT, CAT, MBA, GRE, GMAT, CLAT, Bank PO/ Clerk, SSC & other competitive exams. For the first time, in INDIA, Disha publishes a unique and innovative way to master wordlist. The thoroughly revised and updated 2nd edition of the book 50 COOL STORIES, 3000 HOT WORDS is a unique book for Vocabulary Building, based on the Learning through Contextual Usage strategy. The book is an excellent compilation of 50 titillating stories from diverse areas like, Law, Business, Linguistics, Media, Movies, Sports, Polity, Economics, sociology, technology, Demographics, Environment, Marketing, Infrastructure, etc. The stories provide usage of 3000 words very very useful to crack the mentioned exams. At the end of each story the author provides the words, their meaning, different forms of the word, synonyms etc. An alphabetical list of the words is provided at the end of the book for an easy reference. The book can be easily competed in 50 Hours. The book provides a radical approach of combining an extremely readable book and a dictionary in one package. The book also offers multiple benefits to the readers: • Improves Vocabulary • Improves General Knowledge • Improves Reading Skills • Teaches Contextual Usage • Inputs for Essay Writing • Inputs for GD/ PI • Improves Socio-economic Awareness • Updates on Current Trend & Issues • Cool & Interesting Reading
You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.
Discloses secrets and corruption the watchdog group has discovered in the Obama administration through various legal battles, sharing insights into activities related to terrorism, illegal immigration, and the health-care initiative.
When girlfriends Stephanie Triplett and Sara Ellington realized that they were both pregnant and their babies were due just weeks apart, they began e-mailing each other constantly. Throughout their individual journeys, both women discovered many aspects of pregnancy, childbirth, and especially motherhood that no one ever seemed to talk about. Stephanie and Sara had both read every book on these subjects they could find so why weren’t they prepared for the roller-coaster ride they were about to embark on? Why hadn’t anyone ever given then the real truth about being a Mommy before?! The Mommy Chronicles is a warm, candid, and sometimes irreverent view into the lives and emotions of these two new mothers. In intimate and often hilarious detail, the authors share their own diverse-and universal-experiences as they progress from being pregnant…to being parents. Listen in on their conversations as they laugh, cry, rage, and celebrate. Labor and delivery, postpartum depression, career choices, daycare dilemmas, husbands who don't get it - it's all here, presented in an entertaining, easy-to-read format.