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The way people shop and buy has evolved . . . has your marketing strategy? The way people shop and buy remodeling services has evolved. Has your marketing strategy kept up? In today’s modern, data-driven world dominated by social media, the most successful and profitable companies understand that great marketing is more than just ads. It’s about content that will attract and retain clients. In The Remodeler Marketing Blueprint, inbound marketing expert Spencer Powell shows that it is possible to create an education-driven marketing strategy that your clients and target audience will actually enjoy. In this foundational guide for remodeling and custom building companies, Spencer shares his expertise to help builders, remodelers, and contractors harness the most powerful tool you have—the internet—to generate leads and close more sales by using the power of your companies’ website to increase valuable web traffic. Easy-to-follow explanations and guided templates provide vital information on harnessing search engine optimization, gaining traction on social media, creating a repeatable and profitable system, and growing your brand. With educational, tactical, and entertaining tools, you will learn how to stop creating ads and instead create content that will transform the way you and your clients think about your marketing. This is the blueprint to drive your business into the future.
"The Contractor Fight" is what HGTV host and best-selling author Tom Reber calls the battle between your ears. We all have stories and experiences that have formed us into who we are. We are what we think, and the battleground is our mind. The Fight is not with the people you think are "cheap customers." It's not with the unlicensed competitors or the "illegals," as many contractors think. The Fight is with yourself. Sadly, most of the struggles contractors have are self-imposed. It's friendly fire. The negative ways we think about ourselves and our worth... friendly fire. The growing debt, working too much, small bank account... friendly fire. Winning the Fight is a choice. You're noble and full of integrity. You bend over backward to serve your family and clients. You have taken it on the chin more times than you can count. Now, it's time to get yours. Earn what you're worth. Create a business that serves you and energizes you, instead of one that beats you down. Choose to own your crap and get better today.
Construction industry business coach, speaker, and author, Shawn Van Dyke, has taken the core concepts of Mike Michalowicz's Profit First and customized them to address the specific needs of the construction industry. Profit First for Contractors addresses the major struggles contractors face and provides clear and actionable guidance on how to overcome them. Shawn shows contractors how to go from simply getting by to becoming permanently profitable. This book is for every construction business owner who dreams of prosperity. Using Van Dyke's Profit First for Contractors system, readers will learn how to break out of the "craftsman cycle" - the seemingly never-ending loop of urgent tasks and responsibilities that keep contractors from gaining traction toward their important goals. He guides construction business owners how to understand their financial statements and how to use them to determine the markup and margin that lead to profits. You will also learn hot to develop solid rules of thumb for the operation of your construction businesses, and how to implement an effective cash management plan that simplifies accounting and leverages normal human behavior. Using real-life stories from actual construction business owners, step-by-step advice, and his conversational twang, Van Dyke puts permanent profitability within reach of every construction business owner.
Most HVAC and plumbing contractors feel ripped off when they think about how much money they've spent on advertising--and how little they have to show for it. In this book, you'll learn how stop wasting money on marketing that doesn't work, get your phone ringing off the hook, beat your competitors online, and use the internet to make more money!You'll see real-world examples of contractors- just like you- that have been able to grow their business by using the internet. One plumbing company grew his revenue by 8x in less than 2 years by using the principles in this book. Another HVAC contractor used this book to help give back to their community, and gain valuable placement on the local TV networks at the same time. This isn't a 'get rich quick' plan; this is a step-by-step guide to growing your digital presence, and maximize your lead flow.
Internet Marketing for Plumbing & HVAC Contractors - How to Triple Your Sales By Getting Your Internet Marketing Right is a breakthrough book written specifically for Plumbing & HVAC Business owners looking to increase their sales and grow their business by getting their internet marketing right. This book is written based on real work case studies of Plumbing & HVAC Companies across the United States & Canada that have been able to double, triple & in one case even 10 X their sales by following the blueprint laid out in this book. Shamrock Plumbing had 319 calls in June. Discover how you could do the same!
You can get your construction business to move to the next level, get organized and systemized, build an accountable responsible team, charge the right mark-up, always make a profit, and work exactly the way you want by drafting your BIZ-Builder Blueprint Action Plan. George Hedley is one of the country's leading construction business building experts, top speakers, and professional business coaches. He has helped thousands of contractors grow, make more money, install systems, and build profitable companies. His step-by-step practical blueprint system helps general and specialty contractors who are stuck and want to improve profit margins, take charge, and grow. This book presents proven steps to: 1. Become a "Best In Class" contractor. 2. Develop a five year BIZ-Vision & BIZ-Plan. 3. Write your short and long term goals. 4. Develop an accountable management team. 5. Delegate and build responsible team players. 6. Replace yourself with written BIZ-Systems. 7. Install field and project management systems. 8. Create scorecards and job cost tracking systems. 9. Learn how to know, track, and hit your numbers. 10. Draft a winning marketing and sales action plan. 11. Focus on growth and finding new customers. 12. Always make a profit.
Improve Your Ability to Read and Interpret All Types of Construction Drawings Blueprint Reading is a step-by-step guide to reading and interpreting all types of construction drawings. Filled with hundreds of illustrations and study questions, this easy-to-use resource offers a complete overview of construction drawing basics for every aspect of the construction process- from site work, foundations, and structural systems to interior work and finishes. Covering all the latest technological advances, noted architect Sam Kubba offers detailed information on: Blueprint standards-ANSI, ISO, AWS, and ASME Computer-aided design (CAD) and computer-aided design and drafting (CADD) Lines, views, elevations, and dimensions Layouts of all construction drawing types-architectural, structural, mechanical, and electrical Specifications-MasterFormat and UniFormat Symbols-materials, electrical, plumbing, HVAC, and others How to avoid costly pitfalls on construction projects You'll also find a glossary of terms for quick reference, convenient tables and charts for identifying symbols and abbreviations, and much more. Inside This Skills-Building Guide to Construction Drawing Basics • Blueprint Standards • Blueprints and Construction Drawings: A Universal Language • Understanding Lines • Types of Views • Understanding Dimensions • Layout of Construction Drawings • Understanding Industrial Blueprints • The Meaning of Symbols • Understanding Schedules • Specifications • ISO Issues, Codes, and Building Regulations • Construction Business Environment
In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.
This book is for remodelers and home service companies who are stuck under $5MM who want to make the jump to $10MM+. Rich Harshaw, author & CEO of Unlocking Unlimited Lead Flow, will share the blueprint for lead generation and sustainable growth he's developed over 25 years of working with many of the industry's biggest and most successful companies. It starts with the $10MM Mindset, which necessitates an absolute commitment to quality and excellence, and is reflected in higher-than-average pricing and profitability. This in turn allows you to deliver on your promises and afford the marketing budget you'll need to make the jump to $10MM+.You'll then use that marketing budget to aggressively dominate online lead generation... then transition into the most important phase: pre-emptive, market-share-grabbing radio and TV advertising. This isn't hype and fluff--it's hands-on and how-to. It's a proven formula for market leadership, sustained profitability, and making the jump to $10MM+.
THE ONLY BOOK YOU'LL EVER NEED FOR LEARNING HOW TO MARKET YOUR ROOFING BUSINESS ONLINE! If your business isn't getting the calls and leads you need from your website, then this book is a must read. Internet Marketing for Roofing Contractors is the ultimate guide written specifically for Roofing business owners that are looking to triple, 5x, or even 10x their sales in the coming year. This book is written based on real tested strategies from the experts behind Roofer Marketers and shows live case studies of how this marketing system works. Discover how to implement our 4 pillar marketing system into your business! Topics Covered: - Why being visible online matters for Roofing Contractors - Creating a marketing blueprint for your business - Step by Step strategies to get your site ranked #1 in Google Maps - How to make sure your website is optimized for conversions - What it takes for your website to become the authority in your local area - How to run Google Ads and PPC campaigns effectively for Maximum ROI - How to retarget website visitors for more leads and calls - Why having a customer review system is so important