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Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
This exciting new book provides practical guidance and advice for individuals who are seeking to manage and develop a successful aquaculture business. Starting with an overview of the types of challenges faced by managers of aquaculture businesses, the book then presents and contrasts the differences in challenges faced by new, start-up businesses and those that have been in business for many years. The book includes step-by-step guidance on how to find key markets, locate customers and determine their preferences, how to develop estimates of capital requirements for land, construction of buildings and production facilities, and to purchase equipment. Guidance is given to the reader on practical aspects of developing a financing plan, including the key financial statements that show early indication of potential problems. Comprehensive coverage is also provided of the various types of permits and regulations, as well as the magnitude of costs and delays that can occur for an aquaculture business to be in compliance. Finally, advice is given on keeping an eye on emerging trends, signs of changing consumer preferences and demand, and external threats and opportunities. Written by Carole Engle, known and respected worldwide, Aquaculture Businesses is an essential internationally-applicable resource for aquaculture entrepreneurs and business men and women who are the management-level decision makers for new start-up businesses, as well as for existing businesses that need to continue to grow and change with market dynamics. All aquaculture farm owners, and suppliers to the industry, should have this excellent resource to hand. Libraries in all universities and research establishments where aquaculture, business studies, economics or marketing are studied and taught should have copies of this book on their shelves. 5m Books
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
This book is a compilation of studies that explore opportunities for profitability for aquaculture practitioners through the creation and delivery of value from cost leadership and/or product differentiation. The studies focus on producer and consumer issues as well as trade. Some farm management and production practices that influence domestic costs and enhance profitability are examined. Opportunities for niche and target marketing are also presented as avenues for competitiveness for the aquaculture industry. Imports of seafood from Vietnam has been one of the major challenges facing the US aquaculture industry, and this book presents some results from a study on international trade of Vietnam‘s catfish (basa/tra) and the effects on the US catfish industry.This book was published as a special issue of Aquaculture Economics & Management.
Aquaculture Economics and Financing Aquaculture Economics and Financing: Management and Analysis provides a detailed and specific set of guidelines for using economic and financial analysis in aquaculture production. By discussing key issues, such as how to finance and plan new aquaculture business; how to monitor and evaluate economic performance; and how to manage capital, labor, and business risk; the book equips aquaculture professionals, researchers, and students with important information applicable to a wide range of business decisions. Chapters address each stage of developing an aquaculture business, including financing, marketing, and developing a business plan to manage cash flows and analyze financial statements. Each chapter includes a detailed example of practical application taken from every-day experience. Written in straightforward terminology facilitating ready application, Aquaculture Economics and Financing: Management and Analysis is an essential tool for analyzing and improving financial performance of aquaculture operations. Key Features: Provides a practical and comprehensive understanding of aquaculture economics and financing Discusses key issues in business plan development; marketing; monitoring financial performance; and managing cash flow, assets, and business risk Features examples of practical application in each chapter Includes an annotated bibliography and webliography detailing key resources and software products available for economic and financial analyses Also of Interest: Bioeconomics of Fisheries Management Lee G. Anderson and Juan Carlos Seijo ISBN: 9780813817323 Statistics for Aquaculture Ram C. Bhujel ISBN: 9780813815879
Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
The conference was developed in five sessions. In the first session, "Aquaculture Growing Strength", an overview on production and trade was followed by five commodity presentations showing the success in shrimp, salmon, tilapia, catfish and bivalve aquaculture. The second session on "Challenges" highlighted the current and future challenges facing the sector. These included challenges related to assuring food safety in aquaculture products, maintaining and improving consumers' perceptions of the quality and environmental acceptability of aquaculture, improving aquatic animal health management, addressing issues related to feed quality and availability, and improving the view investors take to assure economic and financial sustainability. During the third session, the "Advantages and Opportunities" of aquaculture were covered by taking into account the globalization process and the requirements of processors and the food service and retail sectors, which all seem to have a preference for aquaculture products under special conditions. Seafood and health benefits, and the potential offered new species were seen as driving factors in the aquaculture sector. The opportunities and challenges for the small-scale fish farmers in Southeast Asia were also considered. The fourth session was fully dedicated to the aquaculture sector in China, with presentations on the domestic market, the export potential, safety and quality inspection and China's role in reprocessing seafood for re-export to the global market. In the last session on "Progress - The Future", the future developments expected for aquaculture were covered. Here the interaction between capture fisheries and aquaculture was analyzed and also presented in a case study on wild and aquacultured salmon. Aquaculture was viewed within the context of other intensive animal production systems. The enormous potential of the technical innovations in aquaculture compared to capture fisheries was highlighted under the term of "Blue revolution". The last session was closed with a description of the political framework required to allow for the sustainable development of aquaculture.
The present regional review and synthesis for sub-Saharan Africa (SSA) provides an overview of major issues and trends in the aquaculture sector between 2004 and 2014 with emphasis on outstanding issues over the last five years. The regional review reflects development in 41 countries in SSA for which production was reported to FAO in 2014. The production volume and value data have been derived from the latest FAO global aquaculture dataset 1950-2014 (FishStat).
This publication provides an overview of the state of aquaculture markets in 2020 for the six countries surrounding the Black Sea: Bulgaria, Georgia, Romania, the Russian Federation, Turkey and Ukraine. General analyses of the sector in each country illustrate the main features, data and trends of aquaculture production, trade and marketing and also provide insight into the impacts of COVID-19 on the aquaculture sector in the region. Based on the latest figures, this snapshot of aquaculture markets in the Black Sea aims to inform key stakeholders throughout the region about current and future challenges and provides decision makers with a useful tool for policy development.