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The most salient feature of the postmodern world, believe geographers Jim Norwine and Jonathan M. Smith, is a new set of beliefs, attitudes, and assumptions that are not yet well developed or widely diffused, so that few if any postmodern people are entirely of the new world or the old. People are "perplexed," their values inchoate. Worldview Flux defines and describes the nature of perplexity and documents the shifts and changes of the postmodern world that lead to it, attending especially to the ways changes are experienced in particular places and human communities. In theoretical chapters contributors explain the reasons for our disoriented and disorienting world; empirical chapters describe strategies developed by individuals and communities to preserve, recover, or reinvent lost values, meaning, and identity. This volume is an accessible, engaging, and thought-provoking exploration of cultural geography in our time.
A historical overview of Mexican Americans' social and economic experiences in Texas For hundreds of years, Mexican Americans in Texas have fought against political oppression and exclusion—in courtrooms, in schools, at the ballot box, and beyond. Through a detailed exploration of this long battle for equality, this book illuminates critical moments of both struggle and triumph in the Mexican American experience. Martha Menchaca begins with the Spanish settlement of Texas, exploring how Mexican Americans’ racial heritage limited their incorporation into society after the territory’s annexation. She then illustrates their political struggles in the nineteenth century as they tried to assert their legal rights of citizenship and retain possession of their land, and goes on to explore their fight, in the twentieth century, against educational segregation, jury exclusion, and housing covenants. It was only in 1967, she shows, that the collective pressure placed on the state government by Mexican American and African American activists led to the beginning of desegregation. Menchaca concludes with a look at the crucial roles that Mexican Americans have played in national politics, education, philanthropy, and culture, while acknowledging the important work remaining to be done in the struggle for equality.
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
For Mexican workers on the American home front during World War II, unprecedented new employment opportunities contrasted sharply with continuing discrimination, inequality, and hardship.