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Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.
When humans are well, they are in a state where body, mind, and spirit are holistically integrated, and, as a result, are healthy, happy, and resilient. The same can be said for a thriving business. Industrial and Manufacturing Wellness: The Complete Guide to Successful Enterprise Asset Management explains how to use reliability engineering principles to design and build companies that are robust, reliable, self-improving, integrated business systems best suited for achieving optimal results. Written by asset management expert Mike Sondalini, creator and author of The Plant Wellness Way, this revolutionary work goes beyond basic plant management. Instead, it reveals a completely new way to engineer and implement business processes and work flow strategies that deliver overall operational excellence. The author introduces risk management, decision-making methods that prove the worth or not of a change before it is initiated in the organization, thus protecting a company from making the wrong choices. His universally applicable process improvement concepts empower readers to take a system-wide approach that can be repeated infinitely to deliver maximum success. Features Presents the first reliability engineering-based design and business process management solution. Includes a complete methodology to deliver enterprise asset management, plant maintenance, and equipment reliability. Shows how to maximize production uptime while minimizing costs and, uniquely, how to sustain those improvements. Incorporates the ISO 55001 framework in re-engineering business processes for operational success. Uses tips to reduce business processes to the fewest, simplest, quickest, safest, and most productive solutions.
Up to now, demand fulfillment in make-to-stock manufacturing is usually handled by advanced planning systems. Orders are fulfilled on the basis of simple rules or deterministic planning approaches not taking into account demand fluctuations. The consideration of different customer classes as it is often done today requires more sophisticated approaches explicitly considering stochastic influences. This book reviews current literature, presents a framework that addresses revenue management and demand fulfillment at once and introduces new stochastic approaches for demand fulfillment in make-to-stock manufacturing based on the ideas of the revenue management literature.
Sustainable Manufacturing examines the overall sustainability of a wide range of manufacturing processes and industrial systems. With chapters addressing machining, casting, additive and gear manufacturing processes; and hot topics such as remanufacturing, life cycle engineering, and recycling, this book is the most complete guide to this topic available. Drawing on experts in both academia and industry, coverage addresses theoretical developments and practical improvements from research and innovations. This unique book will advise readers on how to achieve sustainable manufacturing processes and systems, and further the clean and safe environment. This handbook is a part of the four volume set entitled Handbooks in Advanced Manufacturing. The other three address Advanced Machining and Finishing, Advanced Welding and Deforming, and Additive Manufacturing. Provides basic to advanced level information on various aspects of sustainable manufacturing Presents the strategies and techniques to achieve sustainability in numerous areas of manufacturing and industrial engineering such as environmentally benign machining, sustainable additive manufacturing, remanufacturing and recycling, sustainable supply chain, and life cycle engineering Combines contributions from experts in academia and industry with the latest research and case studies Explains how to attain a clean, green, and safe environment via sustainable manufacturing Presents recent developments and suggests future research directions
New technologies are revolutionising the way manufacturing and supply chain management are implemented. These changes are delivering manufacturing firms the competitive advantage of a highly flexible and responsive supply chain and manufacturing system to ensure that they meet the high expectations of their customers, who, in today's economy, demand absolutely the best service, price, delivery time and product quality.To make e-manufacturing and supply chain technologies effective, integration is needed between various, often disparate systems. To understand why this is such an issue, one needs to understand what the different systems or system components do, their objectives, their specific focus areas and how they interact with other systems. It is also required to understand how these systems evolved to their current state, as the concepts used during the early development of systems and technology tend to remain in place throughout the life-cycle of the systems/technology. This book explores various standards, concepts and techniques used over the years to model systems and hierarchies in order to understand where they fit into the organization and supply chain. It looks at the specific system components and the ways in which they can be designed and graphically depicted for easy understanding by both information technology (IT) and non-IT personnel.Without a good implementation philosophy, very few systems add any real benefit to an organization, and for this reason the ways in which systems are implemented and installation projects managed are also explored and recommendations are made as to possible methods that have proven successful in the past. The human factor and how that impacts on system success are also addressed, as is the motivation for system investment and subsequent benefit measurement processes.Finally, the vendor/user supply/demand within the e-manufacturing domain is explored and a method is put forward that enables the reduction of vendor bias during the vendor selection process.The objective of this book is to provide the reader with a good understanding regarding the four critical factors (business/physical processes, systems supporting the processes, company personnel and company/personal performance measures) that influence the success of any e-manufacturing implementation, and the synchronization required between these factors. · Discover how to implement the flexible and responsive supply chain and manufacturing execution systems required for competitive and customer-focused manufacturing· Build a working knowledge of the latest plant automation, manufacturing execution systems (MES) and supply chain management (SCM) design techniques· Gain a fuller understanding of the four critical factors (business and physical processes, systems supporting the processes, company personnel, performance measurement) that influence the success of any e-manufacturing implementation, and how to evaluate and optimize all four factors
This paper investigates the shift in demand towards skilled labor in U.S. manufacturing. Between 1979 and 1989. employment of production workers in manufacturing dropped by 2.2 mil1ion or 15 percent while employment of non-production workers rose by 3 percent. A decomposition of changing employment patterns in each of 450 industries reveals that the defense buildup and trade deficits can account for only a small part of the shift in demand towards non-production workers. We conclude that production labor-saving technological change is the most likely explanation for the shift in demand towards non-production workers since the shift is mostly due to changes in labor demand within industries rather than reallocation of employment towards industries with higher shares of skilled labor. Strong correlations between within-industry skil1 upgrading and both increased investment in computers on the one hand and increased investment in R&D on the other provide further evidence for production labor saving technological change.
Discusses why manufacturing is so important to business innovation and how poor sourcing decisions have had a detrimental effect on American business.
In this book interrelated factor demand models are surveyed. New methods are developed and are analysed empirically using Dutch and U.K. time series data. New methods are discussed for obtaining closed form solutions of linear ratinal expectations models, providing deeper insights into the identification of structural parameters of underlying theoretical models; recently developed time series techniques are applied in order to estimate structural parameters and test for model specification, stationarity and stability through time; new models are developed in which the rather stringent and questionable restrictions of symmetry generally imposed upon stochastic adjustment models of labour demand are relaxed, the models are analysed empirically using time series data of Dutch and U.K. manufacturing production and nonproduction workers.
Manufacturing Parameters and Entrepreneurship provides a guide that helps business leaders understand and apply the production parameters and estimation techniques needed for commercial success. This book covers important concepts in depth, including manufacturing space, manufacturing quality, production backorders, space consideration, quality aspects, maximum inventory control, entrepreneurial application, and quality inclusion. Key features: Covers manufacturing parameters, their estimation, and effects in a single volume. Discusses conceptualization, formulation, and analysis of space consideration. Provides basic understanding and mathematical treatment of quality aspects in detail. Discusses in detail concepts such as manufacturing space, manufacturing quality, and production backorders. Covers stock out situations in detail. Manufacturing Parameters and Entrepreneurship will be an invaluable addition to the libraries of graduate students and professionals in the field of industrial engineering, production engineering, and manufacturing science and engineering.