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Este libro nace con la intención de hacerle comprender al lector que la Responsabilidad Social Corporativa (RSC) es algo más que una moda y que es posible su implementación en la empresa de forma sencilla y práctica. La experiencia muestra que la RSC no se vive en la mayoría de las empresas por desconocimiento de su gestión y que muchos empresarios creen que supone un gasto, cuando en realidad se trata de una inversión. El cambio de visión hacia el equilibrio entre el desarrollo económico, social y medioambiental, tomando conciencia de la importancia de mantener conductas éticas para gestionar la imagen corporativa de forma transparente y honesta, ha sido la guía en la concepción y redacción de esta obra. En definitiva, explica cómo transmitir la gestión de la RSC y el impacto que tiene en la imagen de la empresa. En cuanto al contenido, los capítulos muestran una estructura similar. Constan de cinco apartados que recorren los conceptos esenciales de cada tema a tratado, abundando en el desarrollo de las cuestiones básicas que son necesarias para conocer el modelo de gestión de la RSC. Los contenidos teóricos se acompañan de un buen número de gráficos, figuras y tablas que ayudan a su comprensión. Además, se incluyen textos separados con ejemplos reales de empresas y opiniones de expertos. Los autores han elaborado una herramienta versátil de la que cada lector puede obtener el máximo beneficio dependiendo de sus necesidades y de la forma en que la utilice.
This book is a comprehensive guide to the fundamentals of corporate social responsibility and sustainability management in organizations. It describes the concepts and the process for developing a CSR strategy and its subsequent communication. The book develops the most relevant international initiatives and the theories that support strategic CSR decisions.
Ethics Management in Libraries and Other Information Services presents professional ethics from a managerial point-of-view, explaining how to implement ethical management systems in libraries and information services and presenting the necessary tools needed to understand the practical application of a system of ethical management based on ISO 26000: 2010. The examples and selected case studies will be helpful to professionals, teachers and students who want to both explore and apply ethics now and in the future. - Provides insights to help incorporate knowledge and the implementation of professional ethics into the context of the organization - Presents a practical application of a system of ethical management based on ISO 26000: 2010 - Includes examples and case studies to help professionals and students understand the practical application of ethics
The book Academic Social Responsibility - Sine Qua Non for Corporate Social Performance is our endeavor to disseminate the awareness of the significance of responsible (especially management) education not only for academic stakeholders, but for the whole society. It is an interesting combination of theories, studies, recognitions, and experiences gained by authors from different countries, institutions, who function in various institutional and cultural conditions. The book is divided into “Introduction” and three parts: “Towards the Socially Responsible University”, “Socially Responsible Education for Enterprise Development”, “Human Voice in Responsible Management Education”. The authors present fresh concepts for socially responsible university, their impact on real business performance as well as discussions on specific issues when implementing academic social responsibility in practice.
A balance of practical and applied material which also underpins the crucial theoretical concepts that are being applied in today's human resources. For undergraduate/graduate courses in Human Resource Management.
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business