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Leverage your company’s most important asset! “Diermeier draws on extensive research and illustrates these insights with rich case studies from a variety of industries. He shows how to integrate reputation management deeply into the culture and structure of companies. I expect Reputation Rules to set the standard for years to come.” —Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University “Reputation Rules [provides a] ‘sixth sense’ for both reputational risks and opportunities. I highly recommend the book.” —Samuel Allen, Chairman and Chief Executive Officer, Deere & Company “Diermeier provides important insights for managing reputation and turning challenges into opportunities. The lessons will become an essential component of a manager’s repertoire.” —David Baron, David S. and Ann M. Barlow Professor of Political Economy and Strategy, Emeritus, Stanford Graduate School of Business “Reputation Rules breaks new ground in what has until now been an elusive challenge for companies and consultants alike. An exquisite compendium of navigational tools. . . . This is a game-changing book to be sure.” —Harlan A. Loeb, Executive Vice President, Director of U.S. Crisis and Issues Management, Edelman “Daniel Diermeier has continuously caught the attention of the business world with insightful and compelling facts that should once again challenge our thinking and actions. In today’s fast-changing business environment, values and reputation are the foundation, and Daniel presents sound reasoning and experience as to why they are so important.” —Jeff Stratton, Executive Vice President and Chief Restaurant Officer, McDonald’s Corporation "Any examination of how much-loved companies can forfeit people’s affections needs to start with the realisation of how few much-loved companies there are. Businesses are more often the villains, as Daniel Diermeier of Northwestern University’s Kellogg management school points out in his insightful new book Reputation Rules." —Michael Skapinker, Financial Times About the Book: In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story. Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation management process into everyday operations In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management. Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future—and a salve for crisis management.
This manual is a practical, illustrated how-to guide to the proper techniques and electrode placements for common nerve conduction studies. The first section describes each nerve conduction study, including placement of electrodes, typical electromyography equipment settings, normal values, and pearls and pitfalls. The second section provides detailed coverage of surface anatomy for needle electromyography and shows where to place the needles for each muscle. More than 200 clear photographs demonstrate correct placement of needle electrodes. Chapters in each section follow a consistent sequence and are written in outline format to help readers find information quickly.
Intended for clinicians who perform electrodiagnostic procedures as an extension of their clinical examination, and for neurologists and physiatrists who are interested in neuromuscular disorders and noninvasive electrodiagnostic methods, particularly those practicing electromyography (EMG) this book provides a comprehensive review of most peripheral nerve and muscle diseases, including specific techniques and locations for performing each test.
The gold standard in many EMG labs, this resource is a practical working reference for performing a wide variety of common nerve conduction studies. It provides both practicing clinicians and trainees with an impressive database of normal values they can use to interpret nerve conduction results with confidence. The third edition is revised to deliver an up-to-date set of normal values that take into account age, sex, height, and body mass index for a wide range of demographic groups. Two new authors bring a novel clinical perspective to the manual along with valuable tips and pearls to help the busy electromyographer conduct more effective studies and make a more informed diagnosis. The third edition includes updated nomenclature and methodology for conducting nerve conduction tests along with supportive evidence to bolster all recommendations. New illustrations and diagrams supplement precise descriptions of electrode placements and study techniques. Additionally, the authors codify the acceptable differences in latency, amplitude, and nerve conduction velocity between nerves of the same or opposite limbs, to foster a more precise diagnosis. Recently updated references and suggested readings for each study provide the opportunity for more in-depth learning. For determining normal reference values for any patient, or for review of a specific nerve conduction technique, this third edition of Buschbacher’s Manual of Nerve Conduction Studies is essential for physicians and technologists alike. Key Features: New references, technique descriptions, and drawings bring the classic manual up to date Provides clinical pearls and tips for performing each study A new Appendix covers common anomalous innervations such as the Martin Gruber Anastomosis. Offers a current, comprehensive set of reference values for clinical use Discusses advantages and pitfalls of alternative techniques Includes schematics to illustrate optimal electrode placement and typical waveform appearance
A volume in the Handbook of Clinical Neurophysiology series on peripheral neuropathies. The ultimate reference source for clinical neurophysiologists on peripheral neuropathies. Volume in a prestigious series published in association with the International Federation of Clinical Neurophysiology. International contributor list drawn from around the world.
Beautifully and lavishly illustrated, Atlas of Nerve Conduction Studies and Electromyography demystifies the major conditions affecting peripheral nerves and provides electrodiagnostic strategies for confirming suspected lesions of the peripheral nervous system. Building on the success of the landmark Atlas of Electromyography, this new text is divided into sections based on the major peripheral nerves. It contains detailed illustrations of each nerve along with a discussion of its anatomy, followed by a thorough outline of the clinical conditions and entrapment syndromes that affect the nerve, including a list of the etiologies, clinical features, and electrodiagnostic strategies used for each syndrome. Routine and special motor and sensory nerve conduction studies are shown in an anatomical illustration. In addition, each muscle supplied by the peripheral nerve is illustrated showing the root, plexus, and peripheral nerve supply to the muscle and is accompanied by a corresponding human photograph. Written text provides information about the nerve conduction studies, muscle origin, tendon insertion, voluntary activation maneuver, and the site of optimum needle insertion, which is identified in the figures by a black dot or a needle electrode. Atlas of Nerve Conduction Studies and Electromyography is the perfect anatomical guide for neurologists, specialists in physical medicine and rehabilitation, and electrodiagnostic medicine consultants, while also providing support for individuals in residency training programs, critical care medicine, neurological surgery, and family practice.
Continuing the unique case-based learning approach to fill the gap between theory and practice, the third edition of Electromyography in Clinical Practice addresses the advances in neuromuscular medicine, including anterior horn cell disorders, peripheral neuropathies, neuromuscular junction disorders, and myopathies. It is the perfect resource for neurologists, physiatrists, neurosurgeons, orthopedic surgeons, rheumatologists, physical therapists, and pain management specialists, neuromuscular and clinical neurophysiology fellows, as well as the resident, trainee, and medical student interested in the diagnosis and management of the most common disorders encountered in the EMG lab. The book is divided into two major parts; the first an introduction to clinical electromyography and the second is separated into 27 case studies. The cases focus on localized disorders in the lower and upper extremities and end with a selection of generalized disorders. Each case begins with a detailed, tabulated, EMG study, followed by several questions, and a detailed analysis of the study, then takes into account patient history, the physical examination, EMG readings, treatment, and patient follow-up to sharpen the clinicians problem-solving skills.
Easily understood, up-to-date and clinically relevant, this book provides junior anaesthetists with an essential physiology resource.
Neuromuscular Ultrasound demonstrates the use of ultrasound as an alternative to electrodiagnosis in the evaluation of neuromuscular disorders through detailed descriptions and clear illustrations. Drs. Francis Walker and Michael S. Cartwright discuss techniques for visualizing muscles and nerves without painful testing for better patient compliance and more efficient diagnosis. Color illustrations, pearls for the clinician, and ultrasound videos online at www.expertconsult.com, ensure that you'll be able to apply this technology effectively in your practice. - Access the fully searchable text online at www.expertconsult.com, along with ultrasound videos that demonstrate ultrasound evaluation in real time. - Diagnose and manage your patients more quickly and easily by visualizing muscles and nerves without painful testing. - Master the nuances of using ultrasound through the visual instruction of clear images and illustrations. - Minimize patient discomfort while maximizing optimal patient evaluation with a practical focus that covers using ultrasound as a screening tool, provides clinical pearls, and includes comparisons to electrodiagnosis. - Apply the full range of ultrasound applications, including interventional uses (such as ultrasound-guided botulinum toxin and steroid injections), ultrasound of polyneuropathies (often found in diabetics), and more.
The electroencephalogram (EEG) is essential to the accurate diagnosis of many neurologic disorders. The Second Edition of Atlas of EEG Patterns sharpens readers’ interpretation skills with an even larger array of both normal and abnormal EEG pattern figures and text designed to optimize recognition of telltale findings. Trainees will benefit from hundreds of EEG figures, helping them spot abnormalities and identify the pattern name. Experienced neurologists will find the book excellent as a quick reference and when trying to distinguish a finding from similarly appearing patterns. Organized by EEG pattern, the Atlas orients you to the basics of EEG, helps the reader identify the characteristic EEG wave features and leads you to the EEG diagnosis through a table that organizes all of the EEG patterns according to their wave features. The Atlas includes the full range of EEG patterns from the common rhythms to the rare findings, and it also includes numerous examples of artifacts.