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The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
"This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation that is taking place in organizations"--
The current healthcare framework, often characterized by standardized treatments and one-size-fits-all approaches, falls short in addressing the unique genetic compositions, lifestyles, and environmental factors that influence individual patient outcomes. This gap necessitates a radical reevaluation of healthcare practices, from reshaping infrastructure to redefining the roles of patients and doctors. The challenges are formidable, requiring critical reflection and bold initiatives to overcome obstacles and pave the way for a future where patient-centered care seamlessly integrates with population health management, leveraging data, technology, ethics, and collaboration for a global healthcare revolution. Convergence of Population Health Management, Pharmacogenomics, and Patient-Centered Care is a book that unveils a comprehensive exploration of solutions and pathways towards this transformative vision. This comprehensive guide is tailored for academic scholars, healthcare professionals, and students navigating the landscape of personalized medicine, population health management, and the digitalization of healthcare. Authored by leading experts, the book aims to serve as a compendium of terms, definitions, and in-depth explanations of key concepts. Its objectives include supporting students in understanding healthcare domains, aiding healthcare professionals in meeting patient needs, assisting patients in deriving more benefits from their healthcare, and guiding e-health systems' designers and managers in grounding practices on the science of individuality.
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
In the intricate tapestry of nature, the potential of kitchen spice seeds remains largely untapped, despite their rich history as sources of natural compounds with diverse benefits. The scientific community faces a challenge in fully comprehending and harnessing the phytochemical, ethnobotanical, and pharmacological dimensions of these seeds, which hold promise in medicine but play pivotal roles in cultural, historical, and culinary spheres. Therapeutic and Pharmacological Applications of Ethnobotany is an all-encompassing compendium meticulously crafted to bridge these knowledge gaps. By presenting a synthesis of phytochemical analysis, ethnobotanical insights, pharmacological studies, botanical descriptions, industrial and culinary applications, biogenic synthesis, and innovative uses, this book provides a holistic exploration of kitchen spice seeds. Tailored for researchers, scientists, botanists, pharmacologists, ethnobotanists, and culinary experts, it serves as a beacon guiding readers through the scientific intricacies and cultural significances of these seeds, unlocking a wealth of knowledge that transcends disciplinary boundaries.
Faculty and students confront persistent racial, economic, and social inequities in higher education locally, nationally, and globally. To counter these inequities, there has been a recent focus on universities providing an inclusive curriculum that serves the needs of students from a wide range of backgrounds. Inclusive and equitable courses and instruction are crucial in today’s world as calls for racial and social justice grow, particularly in higher education. Universities and instructors must take action and make changes to best serve their students. Cases on Academic Program Redesign for Greater Racial and Social Justice provides an equity-oriented practical guide for those in higher education who are engaged in the work of curricular reform or program development. It also explores practices and approaches to curriculum development that consider program quality and equitable outcomes as mutually beneficial and necessary outcomes. Covering a range of topics such as antiracism and mindful hiring, it is ideal for teachers, instructional designers, curricula developers, administrators, academics, professors, educators, researchers, those working in higher education, and students.
The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.
Healthcare and pharmaceuticals are rapidly advancing with technological innovations, and the lack of understanding of AI algorithms poses a significant challenge in these fields. The need for more transparency in AI decision-making processes raises concerns about accountability, ethical implications, and regulatory compliance. As stakeholders in these critical sectors seek clarity and understanding, Analyzing Explainable AI in Healthcare and the Pharmaceutical Industry provides a reliable resource to discover new solutions. This book serves as a comprehensive guide, unraveling the complexities of explainable artificial intelligence (XAI) and its pivotal role in transforming healthcare and pharmaceutical practices. Demystifying AI algorithms and revealing their decision-making mechanisms equips readers with the foundational knowledge needed to confidently navigate AI integration in these domains. From healthcare professionals to policymakers, its insights cater to a diverse audience, fostering cross-disciplinary collaboration and facilitating informed decision-making.
Amidst the relentless tide of global health crises, a critical problem persists: the lack of a unified electronic health record (EHR) system capable of seamlessly tracking and containing the spread of infectious diseases across borders. The unchecked proliferation of diseases, including the rapid transmission of COVID-19 and the recurring threat of zoonotic infections, underscores the urgent need for a coordinated global response. This absence of interoperability hampers effective patient treatment and surveillance and exacerbates the potential for widespread outbreaks of Biosafety Level 4 (BSL-4) pathogens. Multinational Electronic Health Records Interoperability Strategies is a groundbreaking book, and a beacon of hope in the face of escalating health threats. It catalyzes international collaboration and strategic action by offering a comprehensive exploration into the feasibility and design of a multinational or globally interoperable EHR system. For academic scholars and global leaders, the imperative is clear: embrace this solution-oriented approach and champion the cause of a unified, interoperable EHR system as the cornerstone of our collective defense against the relentless march of infectious diseases.