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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
This book presents a landmark in-depth study of how mass media contributes to the making and remaking of male identity. It concludes that, unless addressed, the effects of negative discourse on the self-identity and self-esteem of men, are potentially devastating and that the longer-term and wider social implications will also be costly.
Media business that mostly relies on ad revenue requires an audience that consists of happy and economically able consumers. Media business that mostly relies on reader revenue requires an audience that consists of frustrated and politically strangulated citizens. The media not only address these audiences; they create and reproduce them.All we knew about journalism was related to a news business funded by advertising. Advertising has fled to the internet. The entire media environment is shifting. The media are forced to switch to another source of funding - selling content to readers. However, they cannot sell news, because news is already known to people whose media consumption is increasingly centered on social media newsfeeds. Instead, the media offers the validation of already-known news within a certain value system and the delivery of the "right" news to others. The business necessity forces the media to relocate the gravity of their operation from news to values.Media outlets are increasingly soliciting subscriptions as donations to a cause. To attract donations, they have to focus on 'pressing social issues'. However, for better soliciting, they must also support and amplify readers' irritation and frustration with those issues. Thus, the media are incentivized to amplify and dramatize issues whose coverage is most likely to be paid for. Ideally, the media should not just exaggerate but induce the public's concerns.The ad-driven media manufactured consent. The reader-driven media manufactures anger. The former served consumerism. The latter serves polarization.Because the largest mainstream media outlets in the US, both liberal and conservative, performed incredibly well in commodifying Trump in the form of soliciting subscriptions as donations to the cause, the rest of the media market has started moving in the same direction.The need to pursue reader revenue, with the news no longer being a commodity, is pushing journalism to mutate into postjournalism. Journalism wants its picture to match the world; postjournalism wants the world to match its picture. The media are turning into crowdsourced Ministries of post-truth not because of some underlying conspiracies but due to their business needs and the settings of a broader media environment. This book is about the origins and propelling forces of this mutation. The book explores polarization as a media effect, seeing polarization studies as media studies.Andrey Mir (Andrey Miroshnichenko) is a media scholar and journalist with twenty years in the print media. He is the author of "Human as Media. The Emancipation of Authorship" (2014) and a number of books on media and politics. His dissertation in journalism and linguistics (1996) focused on the linguistics of the Soviet media and propaganda. He lives in Toronto, Canada. His blog: Human as Media (human-as-media.com). Twitter: @Andrey4Mir
Auletta has written the first book-length retrospective on the volatile Turner and his roller-coaster career, and received the active cooperation of Turner himself, including 15 hours of taped interviews.
This glowing tribute to the most renowned American Churchman of the 20th century is filled with over 125 original photographs of the great archbishop from the Fulton Sheen archives, combined with quotes from the many popular books Sheen wrote on every kind of spiritual topic.
Although studies of men and masculinity have gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity and the Media addresses this shortcoming. Scholars from across the social sciences investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted and how men respond to media images. From comic books and rock music to film and television, this groundbreaking volume scrutinizes the interrelationship among men, the media and masculinity.
The Orce Man: Controversy, Media and Politics in Human Origins Reserach is a detailed account of a long controversy that shows the role of newspapers, politicians and scientists in how a scientific claim is belived in the late 20th century.
Gendered Media addresses the broad topic of gender and media, where "gender" is not simply a shorthand for "woman" but also embraces masculinitiy/ies, queer, lesbian and gay identities. Karen Ross provides the necessary historical context against which to read recent sex- and gender-based media phenomena such as Big Brother, Terminator, girls' use of mobile phones, women news editors, the Wonderbra generation, the Hillary Clinton and Sarah Palin phenomena, and so on. The book is an overview of the various aspects of gender and media in one volume. The book provides introductory overviews to the various themes around women, men, sexuality and the ways in which these attributes are cross-cut by other demographics such as age, ethnicity and disability. In this way, the book genuinely tries to provide a broad introduction to the ways in which gender, in all its facets, engages with media, in one accessible volume.