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As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.
Sustainable Home is a stylish, inspirational and practical guidebook to maintaining a more environmentally friendly household. Sustainable lifestyle blogger and professional Christine Liu takes you on a tour through the rooms of your home – the living area, kitchen, bedroom and bathroom – offering tips, tricks and 18 step-by-step projects designed to help you lead a more low-impact lifestyle. Whether its by making your own toothpaste, converting to renewable energy sources, reducing your consumption of plastic, growing your own herb garden or upcycling old pieces of furniture, there are numerous ways – both big and small – to make a difference. With environmental issues at the forefront of global politics, the desire to make small changes on an individual level is on the rise; this book will guide anyone hoping to make a difference, but who perhaps don’t know where to begin.
Creating cities of cultural vigour and physical beauty that are also sustainable in economic and environmental terms.
This edited volume outlines the most innovative programs to address environmental challenges and improve the welfare of poor and marginalized populations.
This book documents strategies for universities engaging sustainability challenges through the education of global citizens on topics such as climate change, habitat alteration, species loss, resource depletion and contamination, food access and sovereignty, economic equity, and energy use. Different disciplines and operational units often have disparate ideas in mind when they work toward advancing sustainability. For example, some disciplines focus on environmental challenges (identifying impacts to ecosystems, mitigation and remediation strategies), some on greening of industrial and commercial practices while others address social equity—often there is little effort to connect these pieces especially while considering economic impacts. This book examines how Florida Gulf Coast University has attempted to infuse sustainability across curricula and operations as an integrated concept and our successes and shortcomings are instructional for sustainability practitioners on college campuses and other industries in a wide audience.
“Systematically investigates the philosophical foundations of sustainable development in the context of the history of environmental policy. . . . Compelling.” —Choice Sustainability is a nearly ubiquitous concept today, but can we ever imagine what it would be like for humans to live sustainably on earth? One of the most trafficked terms in the press, on university campuses, and in the corridors of government, sustainability has risen to prominence as a buzzword before the many parties laying claim to it have agreed on how to define it. But the term’s political currency urgently demands that we develop an understanding of this elusive concept. While economists, philosophers, and ecologists argue about what in nature is valuable, and why, in Sustainable Values, Sustainable Change, Bryan Norton offers an action-oriented, pragmatic response to the disconnect between public and academic discourse around sustainability. Looking to the arenas in which decisions are made—and the problems driving these decisions—Norton reveals that the path to sustainability cannot be guided by fixed objectives; sustainability will instead be achieved through experimentation, incremental learning, and adaptive management. Drawing inspiration from Aldo Leopold’s famed metaphor of “thinking like a mountain” for a spatially explicit, pluralistic approach to evaluating environmental change, Norton outlines a new decision-making process guided by deliberation and negotiation across science and philosophy. Looking across scales to today’s global problems, Norton urges us to learn to think like a planet. “An excellent distillation of Norton’s extensive and groundbreaking work.” —Ben Minteer, Arizona State University, author of Refounding Environmental Ethics “Engaging and important.” —Sahotra Sarkar, University of Texas at Austin, author of Environmental Philosophy: From Theory to Practice
Who says living a green lifestyle has to be a chore? Part reference, part lifestyle—with a dash of inspiration—Green Living is full of approachable, accessible, and easily implemented strategies to quickly and easily bring sustainability into all areas of your life and home.
Since the first edition of this book was published, the subject of sustainability has risen to the forefront of thinking in almost every subject within business and management. Tackling the latest developments and integrating practical perspectives with rigorous research, this new edition sheds light on a vital aspect of working life. Current trends reveal that increasing intensity at work has major consequences at individual, organizational and societal levels. Sustainability in work systems thus requires a multi-stakeholder approach, emphasising a value-based choice to promote the concurrent development of various resources in the work system. This sustainability grows from intertwined individual and collective learning processes taking place within and between organizations in collaboration. In exploring the development of sustainable work systems, this book analyzes these problems, and provides the basis for designing and implementing 'sustainable work systems' based on the idea of regeneration and the development of human and social resources. The authors, who are leading researchers and practitioners from around the world, consider the existing possibilities and emerging solutions and explore alternatives to intensive work systems.
Now in its second edition, Sustainable Materials shows how we can greatly reduce the amount of material demanded and used in manufacturing, while still meeting everyone's needs. Materials, transformed from natural resources into the buildings, equipment, vehicles and goods that underpin our remarkable lifestyle, are made with amazing efficiency. But our growing demand is not sustainable. Production of just five materials – steel, aluminium, paper, plastics and cement – accounts for 55% of industrial emissions, and demand for materials will double by 2050. Can we continue to live well but use less materials? So far people have considered the problem with only one eye open, hoping for a magic solution (such as carbon capture and storage). But with both eyes open we have a whole new set of options. Rather than making more materials, we can use them more wisely – with less material, keeping them for longer, re-using their parts and more. These options make a huge difference: we really could set up our children with a more sustainable life, without compromising our own. Sustainable Materials faces up to the impacts of making materials in the 21st century. Drawing on their experiences working with innovative materials as well as the facts and findings of their research, Julian Allwood and Jonathan Cullen provide an evidence-based vision of change that will allow us to make our future more sustainable. Packed with hundreds of colour photos and helpful graphs and diagrams, Sustainable Materials provides a thorough analysis of the problems that we face through wasteful attitudes and the growing demand for materials, as well as an evaluation of practical and achievable solutions for the future. The first edition of this optimistic and richly-informed book was listed as one of Bill Gate's top reads in 2015, and was also chosen as an Outstanding Academic Title by ACRL Choice magazine. This up-to-date, revised edition is perfect for anyone with an interest in sustainability.