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This book is a collection of diverse essays by scholars, policy-makers and creative practitioners who explore the burgeoning field of cultural measurement and its political implications. Offering critical histories and creative frameworks, it presents new approaches to accounting for culture in local, national and international contexts.
This book is a collection of diverse essays by scholars, policy-makers and creative practitioners who explore the burgeoning field of cultural measurement and its political implications. Offering critical histories and creative frameworks, it presents new approaches to accounting for culture in local, national and international contexts.
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
This book is a collection of diverse essays by scholars, policy-makers and creative practitioners who explore the burgeoning field of cultural measurement and its political implications. Offering critical histories and creative frameworks, it presents new approaches to accounting for culture in local, national and international contexts.
Making College Count is a comprehensive resource that will help students excel in college and create great career opportunities after graduation. Much more than a college survival guide, it offers students (and parents) a proven framework to achieve at a high level in the classroom, in extracurricular activities, and in their work experiences. The book also positions students for success in their future job searches. Making College Count features an eye-catching, two-color design with 78 illustrations, and is written in an approachable, student-friendly voice.
Many very intelligent people don't like dealing with numbers. Similarly, many gifted scientists are not especially interested in studying people and their cultural behaviour. In this book, we argue that being interested in people and their cultures, and helping students and others to use numbers to pursue these interests, are not mutually exclusive. Research methods are becoming an increasingly important requirement for students of all kinds. But many students, particularly those in the humanities, struggle with concepts drawn from the social sciences and find quantitative and statistical information inaccessible and daunting. Nonetheless, such concepts are found in nearly all areas of society, from market research and opinion polls to psychological studies of human behaviour. This book aims to provide a simple guide to the process of conducting research in the humanities, with special reference to media and culture, from the planning stage, through the data gathering, to the analysis and interpretation of results: 'planning it', 'doing it' and 'understanding it'. The book aims to show how students' own choice of research topic can be refined into a manageable research question and how the most appropriate methodologies can be applied. Each section draws on actual examples from research that the authors and their students have conducted. Topics covered include: choosing a research question and method; instrument design and pilot data; practical procedures; research with children; looking at statistics; and interpretation of results.Features:*Based on the authors' practical experience as researchers and teachers and is thus accessible, practical and 'how to'.*Includes students' own work as examples.*Bridges the 'divide' between social science and humanities research methods and will therefore appeal to a broad range of students and teachers.
Kenya stands at a crossroads in its history and heritage, as the nation celebrates its fiftieth anniversary of independence from Britain in 2013. At this important juncture, what parts of its history, including the Mau Mau uprising, do citizens and state wish to remember and commemorate and what is best forgotten or occluded? What does heritage mean to ordinary Kenyans, and what role does it play in building nationhood and forging peace and reconciliation? Focusing on the 1990s to the present, "Managing Heritage, Making Peace" is a timely exploration of the ways in which Kenyans are engaging with the past in the present, including such local initiatives as the community peace museums movement, local and national monuments and other notable commemorative actions. The authors show how Kenya is facing a continuing crisis over nationhood, heritage, memory and identity, which must be resolved to achieve social cohesion and peace.