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Tracing the rise of the Marvel Comics brand from the creation of the Fantastic Four to the development of the Marvel Cinematic Universe, this volume of original essays considers how a comic book publisher became a transmedia empire.
The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company’s iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success. Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company’s attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel’s success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel’s narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.
The Marvel Book is an exhilarating journey through the endlessly fascinating, ever-dynamic, and awe-inspiring Marvel Comics universe. One Marvel book to guide them all. If you want to understand the Marvel Comics Universe in all its complex glory, The Marvel Book is the only book you need. It is a unique exploration of the vast, interconnected Marvel Comics Multiverse from its birth to the end of everything and beyond. Meticulously researched and expertly written, The Marvel Book is packed with vivid, carefully sourced artwork, illuminating infographics, and incisive, specially curated essays that shed new light on the myriad wonders of the Marvel Comics universe. From iconic Super Heroes such as the Avengers, Spider-Man, and the Black Panther, to revolutionary technology like Iron Man's armors and S.H.I.E.L.D.'s Helicarriers, to enduring villains such as Thanos and Loki, The Marvel Bookexplores the key concepts, characters, and events that have defined and shaped Marvel Comics over the past 80 years. The book's content is divided into key subject areas-The Multiverse, Science and Technology, War and Peace, Cosmic Forces, Magic and the Supernatural, and Alternate Realities-that form the foundations of Marvel Comics. The Marvel Bookis a revealing and invaluable roadmap to a boundless comics universe that no Marvel fan will want to miss! © 2019 MARVEL
Winner of the 2022 Eisner Award for Best Comics-Related Book The first-ever full reckoning with Marvel Comics’ interconnected, half-million-page story, a revelatory guide to the “epic of epics”—and to the past sixty years of American culture—from a beloved authority on the subject who read all 27,000+ Marvel superhero comics and lived to tell the tale “Brilliant, eccentric, moving and wholly wonderful. . . . Wolk proves to be the perfect guide for this type of adventure: nimble, learned, funny and sincere. . . . All of the Marvels is magnificently marvelous. Wolk’s work will invite many more alliterative superlatives. It deserves them all.” —Junot Díaz, New York Times Book Review The superhero comic books that Marvel Comics has published since 1961 are, as Douglas Wolk notes, the longest continuous, self-contained work of fiction ever created: over half a million pages to date, and still growing. The Marvel story is a gigantic mountain smack in the middle of contemporary culture. Thousands of writers and artists have contributed to it. Everyone recognizes its protagonists: Spider-Man, the Avengers, the X-Men. Eighteen of the hundred highest-grossing movies of all time are based on parts of it. Yet not even the people telling the story have read the whole thing—nobody’s supposed to. So, of course, that’s what Wolk did: he read all 27,000+ comics that make up the Marvel Universe thus far, from Alpha Flight to Omega the Unknown. And then he made sense of it—seeing into the ever-expanding story, in its parts and as a whole, and seeing through it, as a prism through which to view the landscape of American culture. In Wolk’s hands, the mammoth Marvel narrative becomes a fun-house-mirror history of the past sixty years, from the atomic night terrors of the Cold War to the technocracy and political division of the present day—a boisterous, tragicomic, magnificently filigreed epic about power and ethics, set in a world transformed by wonders. As a work of cultural exegesis, this is sneakily significant, even a landmark; it’s also ludicrously fun. Wolk sees fascinating patterns—the rise and fall of particular cultural aspirations, and of the storytelling modes that conveyed them. He observes the Marvel story’s progressive visions and its painful stereotypes, its patches of woeful hackwork and stretches of luminous creativity, and the way it all feeds into a potent cosmology that echoes our deepest hopes and fears. This is a huge treat for Marvel fans, but it’s also a revelation for readers who don’t know Doctor Strange from Doctor Doom. Here, truly, are all of the marvels.
MIx and match favorite Super Heroes with countless combinations by flipping the panels! Can you imagine a Super Hero with Spider-Man's head, Wolverine's body, and the Incredible Hulk's massive legs? That's just one of the countless wild and wacky Super Hero combinations you can create in Marvel Heroes Mix & Match. Simply flip the panels to make hundreds of the most powerful comic book Super Heroes you've ever seen!
A detailed study of the history and long-lasting influence of Marvel Comics, this book explores the ways Marvel’s truly unique comic book world reflects real world issues and controversies alongside believable, psychologically-motivated characters. The book examines a decades-long dual focus on both tight-knit continuity and real-world fidelity that makes the Marvel Universe a unique entity amongst imaginary worlds. Although there have been many books and articles that analyze each of these aspects of the Marvel Universe, the unique focus of this book is on how those two aspects have interwoven over the course of Marvel’s history, and the ways in which both have been used as storytelling engines that have fueled the entire imaginary world of Marvel Comics. Andrew J. Friedenthal has crafted a groundbreaking, engaging, and thoughtful examination of how this particular story world combines intricate world-building with responsiveness to real world events, which will be of interest to scholars and enthusiasts of not just comics studies, but also the fields of transmedia studies and imaginary worlds.
The defining, behind-the-scenes chronicle of one of the most extraordinary, beloved, and dominant pop cultural entities in America’s history -- Marvel Comics – and the outsized personalities who made Marvel including Martin Goodman, Stan Lee, and Jack Kirby. “Sean Howe’s history of Marvel makes a compulsively readable, riotous and heartbreaking version of my favorite story, that of how a bunch of weirdoes changed the world…That it’s all true is just frosting on the cake.” —Jonathan Lethem For the first time, Marvel Comics tells the stories of the men who made Marvel: Martin Goodman, the self-made publisher who forayed into comics after a get-rich-quick tip in 1939, Stan Lee, the energetic editor who would shepherd the company through thick and thin for decades and Jack Kirby, the WWII veteran who would co-create Captain America in 1940 and, twenty years later, developed with Lee the bulk of the company’s marquee characters in a three-year frenzy. Incorporating more than one hundred original interviews with those who worked behind the scenes at Marvel over a seventy-year-span, Marvel Comics packs anecdotes and analysis into a gripping narrative of how a small group of people on the cusp of failure created one of the most enduring pop cultural forces in contemporary America.
Finding the superhero genre in need of further investigation from philosophical standpoints that value excess as a creative drive, rather than denigrate it as a problem to be resolved, this book opens up discussions that highlight different approaches to ‘the creative excess of being’ as expressed through the genre. While superheroes are an everyday, culturally dominant phenomena, philosophical methods and investigations have a reputation for lofty superiority. Across 13 chapters, this book facilitates a collision between the superhero genre and the discipline of philosophy, resulting in a voyage of exploration where each illuminates the other. The contributions in this book range from new voices to recognized scholars, offering superhero studies a set of critical interventions that are unusual, conceptually diverse, theoretically grounded and varied in practice. These chapters consider ‘excessive’ traits of superheroes against schools of thought that have attempted to conceptualize and understand excess by analysing texts and figures across a variety of mediums, such as The Fantastic Four, Captain America, The Vision, Logan, Black Panther and Super Hero Girls. With its unique approach to the superhero genre, this book will be an invaluable read for students and scholars working on comic studies, transmedia studies, cultural studies, popular culture and superhero studies.
This book shows how the unique characteristics of traditionally differentiated media continue to determine narrative despite the recent digital convergence of media technologies. The author argues that media are now each largely defined by distinctive industrial practices that continue to preserve their identities and condition narrative production. Furthermore, the book demonstrates how a given medium’s variability in institutional and technological contexts influences diverse approaches to storytelling. By connecting US film, television, comic book and video game industries to their popular fictional characters and universes; including Star Wars, Batman, Game of Thrones and Grand Theft Auto; the book identifies how differences in industrial practice between media inform narrative production. This book is a must read for students and scholars interested in transmedia storytelling.
"If there’s a Marvel fan in your life who cooks even occasionally, they need this" - Laughing Place Feast your way through the world of Marvel Comics with celebrity chef Justin Warner in Marvel Eat the Universe: The Official Cookbook. Prepare to eat like a Marvel Super Hero with Marvel Eat the Universe: The Official Cookbook. Chef Justin Warner invites you to pull up a chair and explore the Marvel Universe through these creative dishes inspired by Marvel's heroes. Based on Marvel’s hit digital series hosted by Warner, this ultimate compendium of recipes will feature dishes that span a variety of skill levels including: Phoenix Hot Chicken and Egg Bowl Storm’s Tournedos Dazzler’s Glittering Pizza Bagels Hulk Smashed Potatoes Green Goblin Pumpkin Bombs With sixty recipes inspired by Marvel Comics’ rich history, Marvel Eat the Universe: The Official Cookbook offers something delicious for fans from every corner of the multiverse.